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11.11 shopping statistics 2021

49% of Malaysian adults, or an estimated 11.6 million people, will shop the Single’s Day sales this year.

We all love a good deal but it turns out that’s not the only reason why people are shopping sales events like Single’s Day (11.11). Finder’s survey of 1,511 Malaysian adults reveals nearly one-quarter plan to shop because they’re bored. So, why else are Malaysians turning to the 11.11 sales? And equally – why are those choosing not to shop making that choice? Let’s unpack the stats.

Who is most likely to shop?

Malaysian adults are planning to shop up a storm at end-of-year shopping events like 11.11 this year. In fact 49% of Malaysian adults, or an estimated 11.6 million people, plan to make a purchase at the sales.

Women are more likely than men to partake in the shopping event, with 52% of women saying they plan to make a purchase compared to 47% of men.

In terms of age, those aged 45-54 are most likely to shop the sales, with 56% of Malaysians in this age group planning to partake in the end-of-year sales. Meanwhile just 34% of those aged 65+ say the same.

Why are Malaysian adults shopping the sales?

We all have our reasons for shopping the big sales events, but it turns out that the most popular reason of all is simply to stave off boredom, with 24% of adults planning to shop the sales for this reason.

That’s 7 percentage points higher than the number of adults planning to shop because they think they’ll find a great deal, with 17% of Malaysians planning to shop for this reason. The other 9% say they will shop but don’t have any specific reason why.

Women are more likely than men to be a “procrasti-shopper”, with 26% of women planning to shop away their boredom at the sales, compared to 23% of men.

Why aren’t Malaysian adults shopping the 11.11 sales?

It doesn’t take too much imagination to figure out why someone would want to buy an item for less. So why wouldn’t they?

Well, it turns out that a small minority of Malaysian adults (3%) think retailers inflate prices before sales, making them want to opt out of the sales altogether.

An additional 3% say the products they want aren’t discounted, while 6% say they’ve never heard of 11.11.


Finder surveyed a convenience sample of 1,511 Malaysian adults via Google surveys on 5-21 October 2021. Google applied weighting to the survey results to be representatively proportionate to the general Internet population. The details of Google’s survey methodology can be found here.

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