Magento vs. WooCommerce: Which one should you choose? |

Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

Magento vs. WooCommerce

Consider your budget and coding background when choosing between these two open-source platforms.

Magento and WooCommerce both enhance your website with robust e-commerce capabilities. One lets you build a website from scratch, while the other adds e-commerce features to your existing WordPress website.

How do Magento and WooCommerce compare?

Which should I choose?

Choose Magento if you need a fully customizable website with all the bells and whistles.

Choose WooCommerce if you’re already set up on WordPress.


A good option for businesses that have a small army of developers.

A good option for code-savvy merchants looking to open an e-commerce business.


  • Website builder
  • Website builder
  • Inventory tracking

Price starts at



Contract required?




  • Open-source. Its free option lets you build your site from zero, resulting in a carefully tailored digital storefront.
  • Magento partners. If you’re not tech savvy, you can hire a network of experienced developers to design and maintain your store.
  • Scalable and customizable. As the needs of your company change, you can customize with free and premium plugins. If you can code it, Magento can host it.
  • Free. Magento Open Source is free, but you’ll need the technical know-how to get your website up and running.
  • Open-source. REST API and webhooks give you full control over your store. A non-tech user may be able to set up and use WooCommerce, but you’ll likely run into issues if you try to customize or add integrations.
  • Customizable. Enhance your store with hundreds of free and paid extensions. Add extra features from marketing integrations to point of sale or hire a developer to design a full build.
  • Easy to get started. Install the WooCommerce plugin to your WordPress website with a few clicks.
  • Free. WooCommerce’s primary features, including a handful of Storefront themes, are free with WordPress.


  • Costly. If you choose the free plan, you’ll likely need a development team to design and manage your store, which can be expensive to maintain.
  • Features cost extra. You’ll have to upgrade to Magento Commerce to unlock additional features, including advanced marketing tools and B2B functionality. Or take a look at thousands of integrations in the Magento Marketplace, most of which also cost extra.
  • Limited support. Only Magento Commerce customers get 24/7 tech support. The free tiers are limited to reading help articles and browsing public forums.
  • Limited website integration. The WooCommerce plugin is only available on an existing WordPress account.
  • Limited tech support. WooCommerce’s customer service uses a ticket system to request help, which could leave you hanging for a while.


  • Order management. Manage sales across multiple channels, including in-house brands, physical stores and third-party sites like eBay and Amazon.
  • Analytics. Boost performance by analyzing reports and sales data.
  • Seamless checkout experience. Magento’s integrated one-page checkout optimizes the shopping process.
  • Inventory management. Track stock levels, hide out-of-stock items and get notified for low and out-of-stock items.
  • Geolocation data. Use the customer’s address to calculate tax and shipping automatically.
  • Coupons. Create discount codes for specific products or the entire cart.
  • Dashboard. Add a summary window to your WordPress dashboard to see a quick snapshot of how your store is doing.

Trustpilot rating





Reputation and customer reviews

  • Reviews are mostly positive.
  • Customers praise Magento’s bespoke functionality.
  • Customers complain about how time-consuming and costly a Magento website runs. One customer spent 40 hours programming his site, while another spent $66,000 to hire a Magento developer partner to build his site, which was more than he originally budgeted.
  • Reviews are mixed.
  • Customers praise its flawless integration with WordPress and useful e-commerce features.
  • Customers complain about glitches and errors when plugins update.


  • If you're a free version user, you’ll need to troubleshoot issues by browsing articles in Magento help center and posting in the public forum.
  • If you pay for Magento Commerce, you’ll get 24/7 access to live technical support.
  • Email. The WooCommerce tech is limited to email.

Bottom line

Both Magento and WooCommerce offer customizable e-commerce solutions thanks to their open-source platforms. But you’ll still need to find your own website hosting provider. And although they both have free options, you’ll need the technical know-how to use them.

Magento is a good option if you’re interested in building a highly customizable website from the ground up, which is expensive. You’ll need a skilled team of developers to design and maintain your site, which might not be suitable for small businesses.

While it’s helpful to know some coding with WooCommerce, it’s not a dealbreaker, making it more manageable for small businesses.

If you don’t have coding experience or the budget to hire help, consider a different e-commerce platform.

Frequently asked questions

What is Magento 2?

Magento 2 is the most up-to-date version of the Magento platform that completely replaced Magento 1 in June 2020.

How many coupon codes can a customer apply in Magento 2?

Although you can configure more than one coupon code, customers can only use one coupon code per purchase. To stack coupons, you’ll need a separate extension.

What’s the difference between a WooCommerce extension and a WordPress plugin?

An extension is an addition to a base plugin. For example, once you install the WooCommerce plugin, you can add extensions to expand the plugin’s functionality.

More guides on Finder

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy and Cookies Policy and Terms of Use.

Questions and responses on are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site