| Read our review | Read our review |
| Which should I choose? | Choose Magento if you need a fully customizable website with all the bells and whistles. | Choose WooCommerce if you’re already set up on WordPress. |
| Overview | A good option for businesses that have a small army of developers. | A good option for code-savvy merchants looking to open an e-commerce business. |
| Products | | - Website builder
- Inventory tracking
|
| Price starts at | Free | Free |
| Contract required? | No | No |
| Pros | - Open-source. Its free option lets you build your site from zero, resulting in a carefully tailored digital storefront.
- Magento partners. If you’re not tech savvy, you can hire a network of experienced developers to design and maintain your store.
- Scalable and customizable. As the needs of your company change, you can customize with free and premium plugins. If you can code it, Magento can host it.
- Free. Magento Open Source is free, but you’ll need the technical know-how to get your website up and running.
| - Open-source. REST API and webhooks give you full control over your store. A non-tech user may be able to set up and use WooCommerce, but you’ll likely run into issues if you try to customize or add integrations.
- Customizable. Enhance your store with hundreds of free and paid extensions. Add extra features from marketing integrations to point of sale or hire a developer to design a full build.
- Easy to get started. Install the WooCommerce plugin to your WordPress website with a few clicks.
- Free. WooCommerce’s primary features, including a handful of Storefront themes, are free with WordPress.
|
| Cons | - Costly. If you choose the free plan, you’ll likely need a development team to design and manage your store, which can be expensive to maintain.
- Features cost extra. You’ll have to upgrade to Magento Commerce to unlock additional features, including advanced marketing tools and B2B functionality. Or take a look at thousands of integrations in the Magento Marketplace, most of which also cost extra.
- Limited support. Only Magento Commerce customers get 24/7 tech support. The free tiers are limited to reading help articles and browsing public forums.
| - Limited website integration. The WooCommerce plugin is only available on an existing WordPress account.
- Limited tech support. WooCommerce’s customer service uses a ticket system to request help, which could leave you hanging for a while.
|
| Tools | - Order management. Manage sales across multiple channels, including in-house brands, physical stores and third-party sites like eBay and Amazon.
- Analytics. Boost performance by analyzing reports and sales data.
- Seamless checkout experience. Magento’s integrated one-page checkout optimizes the shopping process.
| - Inventory management. Track stock levels, hide out-of-stock items and get notified for low and out-of-stock items.
- Geolocation data. Use the customer’s address to calculate tax and shipping automatically.
- Coupons. Create discount codes for specific products or the entire cart.
- Dashboard. Add a summary window to your WordPress dashboard to see a quick snapshot of how your store is doing.
|
| Trustpilot rating | ★★★★★ 4/5 | ★★★★★ 3.2/5 |
| Reputation and customer reviews | - Reviews are mostly positive.
- Customers praise Magento’s bespoke functionality.
- Customers complain about how time-consuming and costly a Magento website runs. One customer spent 40 hours programming his site, while another spent $66,000 to hire a Magento developer partner to build his site, which was more than he originally budgeted.
| - Customers praise its flawless integration with WordPress and useful e-commerce features.
- Customers complain about glitches and errors when plugins update.
|
| Support | - If you’re a free version user, you’ll need to troubleshoot issues by browsing articles in Magento help center and posting in the public forum.
- If you pay for Magento Commerce, you’ll get 24/7 access to live technical support.
| - Email. The WooCommerce tech is limited to email.
|
