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Top 75+ beauty brands made in the USA

Pucker up for American-made beauty.

When it comes to what you put on your skin, it's key to use ingredients that are safe, regulated and held to a high set of standards. Shopping made-in-the-USA beauty brands is one way to choose products that contain quality ingredients. We broke down some of the top American beauty brands on the market.

Our top picks

Made in USA skincare and fragrance brands

BrandMade inProducts availableWhat to knowWhere to buy?
Alpha Skin CareUSAAnti-aging skincareFormulations centered on alpha hydroxy acidsUlta
American PerfumerUSAFragranceOffers fragrances from dozens of US-based perfumersAmerican Perfumer
Angel Face BotanicalsUSAHolistic, plant-based skincareTested on humans, not on animalsAmazon
BadgerNew HampshireOrganic skincare and lip and healing balmsOffers gluten-free productsAmazon
blissUSASpa-inspired at-home facials and skincare products14 physical spa locations in the USSephora
CoolaUSASkincare, sunless tanner and makeup with sun protectionLip, face and body moisturizers contain up to SPF 50Sephora
Derma eUSAVegan skincareCruelty-, soy-, GMO- and gluten-freeUlta
Elements of AlielPennsylvaniaChemical-free, vegan skincareMany ingredients native to GhanaElements of Aliel
EslorUSANatural skincare products, peels and masksDeveloped by a pharmacologistAmazon
EvandeUSANatural, organic skincareCruelty-free; made of 25 natural ingredientsEvande
ExuvianceNew JerseyDermatologist-developed skincareNot tested on animalsUlta
FootMateUSAFoot careAll FootMate products made in the USAFootMate
Freeman BeautyCaliforniaFace masks, dry shampoo, skincare and foot careCruelty-free; free of parabens, sulfates, phthalates and mineral oilFreeman Beauty
GlossierUSAFace, hand and body skincare, makeup and fragrancesDermatologist-tested, hypoallergenic, non-irritating and paraben-freeAmazon
Jane IredaleUSAClean skincare and makeupNo synthetic fragrances or preservatives, talc-freeUlta
Juice BeautyCaliforniaOrganic, vegan skincarePETA compliant and Leaping Bunny certifiedAmazon
Mario BadescuNew YorkAcne-fighting, anti-aging and other gentle skincare productsOnline skin analysis availableNordstrom
Mineral FusionUSAMineral-based skincareCruelty-free, EWG verifiedAmazon
Moody SistersUSANatural deodorants, skincare, lip care, makeup and hair careMany vegan and gluten-free options availableEtsy
NecessaireUSABody care productsNo parabens, sulfates, phthalates, synthetic fragrances or dyesSephora
Opas SoapUSAChemical-free soap, skincare, hair care and essential oilsRecycled paper packaging printed with soy inkAmazon
PacificaUSAVegan skincare, makeup and hair careCruelty-free; program to recycle empty products for freePacifica
PhilosophyUSANatural skincare, makeup and fragrances1% of US profits go to community mental health initiativesSephora
PurlisseUSAAsian-inspired skincarePartners with chemists and research labs from other parts of the worldPurlisse
Purple Prairie BotanicalsUSANatural skincare and essential oilsZero-waste company; products free of petroleum, parabens, GMOs, gluten and animal productsPurple Prairie Botanicals
Queen Bee Productions, MauiHawaiiNatural skincare, lip balms and healing salvesProducts are made by hand from a bee hive in MauiQueen Bee Productions, Maui
Schmidt’s NaturalsUSANatural deodorant, soap and toothpasteFree of aluminum, SLS, parabens and artificial fragrance and dyesTarget
Sia BotanicsUSAVegan skincareGluten-, paraben- and sulfate-freeAmazon
SkinOwlUSANatural beauty drops, beauty bars and beauty whipOnline skin quiz to find the best product regimenAmazon
Susan CiminelliUSAHolistic skincare and makeupWebsite includes skin-healthy recipesAmazon
ThesisUSAVegan, organic skincareCruelty-free, eco-friendly packagingThesis
AminogenesisCaliforniaRestoring skincareDerived from plant sources and formulated with amino acidsAminoGenesis
Proven skincareUSAAnti-aging skincarePersonalized skincare formulations; cruelty-free
SkinCeuticalsUSAPersonalized skincareUsed by dermatologists, plastic surgeons and medi-spas to complement resultsAmazon
Rodan + FieldsUSAClinically-proven skincareAll but four products are made in the USA.Rodan + Fields
Volition BeautyUSACrowdsourced skincare and beauty productsClean, cruelty-free skincareSephora
Legend's Creek FarmUSAGoat milk soap, lotions and balmsCertified cruelty-freeAmazon
  • Note that not every product available on these websites is necessarily made in the USA. Some brands may only offer a small selection of American-made products. Check the product description before buying to be sure.

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Made in USA makeup brands

BrandMade inProducts availableWhat to knowWhere to buy?
Beauty BlenderUSAMakeup blending tools and cleansing toolsSafe, eco-friendly, water-soluble dyesSephora
ColourpopUSACruelty-free makeup and tools. Includes a vegan, cruelty-free skincare line, Fourth Ray BeautyBudget-friendly brand known for bright palettes and lip colorColourpop
DermalogicaCaliforniaProfessional-grade toners, primers and tintsFITE initiative helps women and girls on the path to entrepreneurshipAmazon
Elizabeth ArdenUSAFoundation, eye makeup, lipstick and perfumeSupports gender equality and women’s empowerment initiativesElizabeth Arden
Gabriel CosmeticsUSAVegan makeupCruelty-free, gluten-freeGabriel Cosmetics
Jaclyn CosmeticsUSA (select products)MakeupMood Light Luminous Powders and Beaming Light Loose Highlighters are made in the USA.Jaclyn Cosmetics
KKW BeautyUSACruelty-free makeupKim Kardashian's beauty brand offers face and body makeupUlta
Kylie CosmeticsUSACruelty-free makeupProducts are gluten- and paraben-freeUlta
Milk MakeupUSAVegan, cruelty-free makeupProducts are free of sulfates, formaldehyde, mineral oil, talc and parabensSephora
Obsessive Compulsive CosmeticsNew YorkVegan makeup and nail polishCruelty-freeNordstrom
Red Apple LipstickTexasLipstick, lipgloss, eye makeup and blushGluten-free, paraben-freeAmazon
Rejuva MineralsUSAOrganic makeupFree of nanoparticles and GMOs; vegan and gluten-free products availableSephora
Rilie RoseUSASkincare and makeupOnly select products are made in the USAForever 21
RMS BeautyUSAOrganic makeupFree of GMOs, nanoparticles and soy; does not test on animalsAmazon
Stila CosmeticsCaliforniaFoundation, eye and lip makeupCruelty-freeStila Cosmetics
Vapour Organic BeautyNew MexicoOrganic makeupPlant-based ingredientsAmazon

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Made in USA hair care brands

BrandMade inProducts availableWhat to knowWhere to buy?
AcureUSAVegan, cruelty-free hair careFree of parabens, mineral oil, phthalates and DEA; no animal testingAmazon
BriogeoUSACruelty-free hair careFree of parabens, sulfates, silicones, phthalates, DEA and artificial dyes; no animal testingBriogeo
Innersense Organic BeautyUSAOrganic hair careFree of artificial color and fragrance, DEA, MEA, TEA and lanolinAmazon
PuracyUSANatural hair care, personal care and household productsEco-friendly packaging, non-toxic ingredientsAmazon
Rare El'ementsUSALuxury hair productsColor safe; free of silicones, sulfates, parabens and synthetic fragrancesAmazon
Raw Hair OrganicsUSAChemical- and toxin-free hair careSustainable, plant-based ingredientsRaw Hair Organics

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Made in USA nail polish brands

BrandMade inProducts availableWhat to knowWhere to buy?
EssieUSANail polish, nail care and nail artFeatures nail tips and trends on its websiteAmazon
JamberryUSANail polish, nail care and DIY nail wrapsMember of the Direct Selling AssociationJamberry
OPIUSANail polish, nail care and nail toolsRaises funds women’s health, education and anti-violence issuesMacy's
OrlyCaliforniaNail polish and treatmentsCreators of the French manicureAmazon
Piggy PaintUSANatural, non-toxic, kid-friendly nail polishFree of formaldehyde, toluene, phthalates, biphenyl A, ethyl acetate and acetoneTarget

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Made in USA sunscreen brands

BrandMade inProducts availableWhat to knowWhere to buy?
BANXblockNorth CarolinaAll-natural, mineral-based sunscreenCruelty-free, reef-safe and free of nanoparticles and GMOsBANXblock
CoolaUSANatural, hypoallergenic sunscreen and SPF lip balmCruelty-free; 70% certified organicAmazon
Sol ScentsUSAOrganic sunscreenNot tested on animals; uses 100% recyclable bottlesSol Scents
Sun BumFloridaMoisturizing sunscreen, SPF lip balm and sunscreen for babiesContains antioxidantsUlta
SunologyUSAEco-friendly mineral sunscreenNo animal testing; reef-safe; 100% recyclable packagingSunology
Babo BotanicalsUSAFor sensitive baby skincareCruelty-free and 100% Non nano zinc oxideAmazon
Block Island OrganicsUSAMineral SPF 30Non-toxic sun care productsAmazon
California BabyUSAOrganic sunscreen100% plant basedAmazon
SupergoopUSASunscreen with protection from IRA, blue light and pollutionNo oxybenzone, octinoxate, parabensSupergoop

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Top 5 made-in-USA beauty brands


Cult-classic products made in the land of stars and stripes.
Products made with input from an online beauty community and a “no-makeup” makeup aesthetic are at Glossier’s core. Beauty staples like Boy Brow and Balm Dotcom are well-loved for more than their clever names and packaging — a bevy of online reviewers rave about their efficacy too. And every product is manufactured in America.

Milk Makeup

Memorable makeup formulated in the Big Apple.

Milk Makeup has garnered a slew of beauty awards from media outfits like Teen Vogue and InStyle. And with innovative bestsellers like its Kush Mascara and Holographic Stick, it’s not hard to see why this brand’s highly sought after at retailers like Sephora. Covet the brand’s beauty game changers in good conscience, since everything is made at Milk Studios in downtown NYC.


Clean hair thanks to simple, ethically-sourced ingredients.

Free of common haircare offenders like sulfates, parabens and silicones, Briogeo notes the percentage and sourcing of each ingredient in its product lineup. Its formulas are cruelty-free and mostly vegan, and it’s one of a growing number of beauty brands to do its manufacturing right here in the USA.

Piggy Paint

Non-toxic polishes in every color of the rainbow, including red, white and blue.

If you're looking for a non-toxic nail polish for yourself or your kids, Piggy Paint offers water-based paints in fun, vibrant colors. And each one is manufactured in the USA. We love that nail paints are odorless, cruelty-free and vegan.

Retailers that offer American-made beauty brands

You can find a large selection of made-in-the-USA beauty products at major retailers like:



All your favorite beauty brands in one place.

One of the most popular beauty and skincare stores, Ulta stocks a huge selection of brands that are made in the USA.

  • Free shipping over $50
  • No free returns
  • No financing options

Shop now

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Score beauty deals galore.

This ultra-popular beauty store is known for frequent deals and sales on leading brands — many of which are American-made.

  • Free shipping over $50
  • Free returns
  • Finance your order with Afterpay

Shop now

See deals



Shop high-end beauty brands here.

Nordstrom stocks a variety of higher-end beauty brands, including a few popular American-made picks like Mario Badescu, Obsessive Compulsive Cosmetics and more.

  • Free shipping over $0
  • Free returns
  • No financing options

Shop now

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Are American-made beauty products more expensive than other similar products?

Not necessarily. American-made beauty products come in a variety of price ranges, much like other products. You can find less expensive options that are available in many drug stores, as well as higher-end products in salons and boutiques.

Bottom line? Just because it's made in America doesn't mean it's more expensive.

How to tell if a beauty product is made in the US

Check the product description or FAQ page for the brand you're interested in. Most brands will note where a product is made on the product description — though it might simply be labeled as "imported" if it's made outside the US. If you can't find this information on the brand's website, contact the company directly to inquire about a specific item.

What about packaging?

Keep in mind if you find out from a brand that it makes its products here, but that fact is not widely advertised across its site, it's possible its packaging contains imported materials. Some brands make their products in the US but use bottles or other supplies manufactured overseas.

The FTC Made in USA standard maintains a product must be "all or virtually all" made in the USA to receive the designation. Some brands will use language like they are "based in the United States" but will not explicitly say its products are made in the USA to comply with the FTC.

Common questions about American-made beauty products

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