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Top 75+ beauty brands made in the USA

Pucker up for American-made beauty.

Updated . What changed?

Fact checked

When it comes to what you put on your skin, it’s key to use ingredients that are safe, regulated and held to a high set of standards. Shopping made-in-the-USA beauty brands is one way to choose products that contain quality ingredients. We broke down some of the top American beauty brands on the market.

Our top picks

Unicorn Rings Bath Bomb
Unicorn Rings Bath Bomb

Forever 21

Nude Mood shadow palette
Nude Mood shadow palette


Made in USA skincare and fragrance brands

BrandMade inProduct typeWhat to knowWhere to buy
Alpha Skin CareUSAAnti-aging skincareFormulations centered on alpha hydroxy acids
American PerfumerUSAFragranceOffers fragrances from dozens of US-based perfumers
  • American Perfumer
Angel Face BotanicalsUSAHolistic, plant-based skincareTested on humans, not on animals
BadgerNew HampshireOrganic skincare and lip and healing balmsOffers gluten-free products
blissUSASpa-inspired at-home facials and skincare products14 physical spa locations in the US
CoolaUSASkincare, sunless tanner and makeup with sun protectionLip, face and body moisturizers contain up to SPF 50
Derma eUSAVegan skincareCruelty-, soy-, GMO- and gluten-free
Elements of AlielPennsylvaniaChemical-free, vegan skincareMany ingredients native to Ghana
  • Elements of Aliel
EslorUSANatural skincare products, peels and masksDeveloped by a pharmacologist
EvandeUSANatural, organic skincareCruelty-free; made of 25 natural ingredients
ExuvianceNew JerseyDermatologist-developed skincareNot tested on animals
FootMateUSAFoot careAll FootMate products made in the USAFootMate
Freeman BeautyCaliforniaFace masks, dry shampoo, skincare and foot careCruelty-free; free of parabens, sulfates, phthalates and mineral oil
GlossierUSAFace, hand and body skincare, makeup and fragrancesDermatologist-tested, hypoallergenic, non-irritating and paraben-free
Jane IredaleUSAClean skincare and makeupNo synthetic fragrances or preservatives, talc-free
Juice BeautyCaliforniaOrganic, vegan skincarePETA compliant and Leaping Bunny certified
Mario BadescuNew YorkAcne-fighting, anti-aging and other gentle skincare productsOnline skin analysis available
Mineral FusionUSAMineral-based skincareCruelty-free, EWG verified
Moody SistersUSANatural deodorants, skincare, lip care, makeup and hair careMany vegan and gluten-free options available
NecessaireUSABody care productsNo parabens, sulfates, phthalates, synthetic fragrances or dyes
Opas SoapUSAChemical-free soap, skincare, hair care and essential oilsRecycled paper packaging printed with soy ink
PacificaUSAVegan skincare, makeup and hair careCruelty-free; program to recycle empty products for free
PhilosophyUSANatural skincare, makeup and fragrances1% of US profits go to community mental health initiatives
PurlisseUSAAsian-inspired skincarePartners with chemists and research labs from other parts of the world
Queen Bee Productions, MauiHawaiiNatural skincare, lip balms and healing salvesProducts are made by hand from a bee hive in Maui
Schmidt’s NaturalsUSANatural deodorant, soap and toothpasteFree of aluminum, SLS, parabens and artificial fragrance and dyes
Sia BotanicsUSAVegan skincareGluten-, paraben- and sulfate-free
SkinOwlUSANatural beauty drops, beauty bars and beauty whipOnline skin quiz to find the best product regimen
Susan CiminelliUSAHolistic skincare and makeupWebsite includes skin-healthy recipes
ThesisUSAVegan, organic skincareCruelty-free, eco-friendly packaging
AminogenesisCaliforniaRestoring skincareDerived from plant sources and formulated with amino acids
Proven skincareUSAAnti-aging skincarePersonalized skincare formulations; cruelty-free
SkinCeuticalsUSAPersonalized skincareUsed by dermatologists, plastic surgeons and medi-spas to complement results
Rodan + FieldsUSAClinically-proven skincareAll but four products are made in the USA.
  • Rodan + Fields
Volition BeautyUSACrowdsourced skincare and beauty productsClean, cruelty-free skincare
Legend’s Creek FarmUSAGoat milk soap, lotions and balmsCertified cruelty-free
  • Note that not every product available on these websites is necessarily made in the USA. Some brands may only offer a small selection of American-made products. Check the product description before buying to be sure.
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Made in USA makeup brands

BrandMade inProduct typeWhat to knowWhere to buy
Beauty BlenderUSAMakeup blending tools and cleansing toolsSafe, eco-friendly, water-soluble dyes
ColourpopUSACruelty-free makeup and tools. Includes a vegan, cruelty-free skincare line, Fourth Ray BeautyBudget-friendly brand known for bright palettes and lip color
DermalogicaCaliforniaProfessional-grade toners, primers and tintsFITE initiative helps women and girls on the path to entrepreneurship
Elizabeth ArdenUSAFoundation, eye makeup, lipstick and perfumeSupports gender equality and women’s empowerment initiatives
Gabriel CosmeticsUSAVegan makeupCruelty-free, gluten-free
Jaclyn CosmeticsUSA (select products)Makeup Mood Light Luminous Powders and Beaming Light Loose Highlighters are made in the USA.
KKW BeautyUSACruelty-free makeupKim Kardashian’s beauty brand offers face and body makeup
Kylie CosmeticsUSACruelty-free makeupProducts are gluten- and paraben-free
Milk MakeupUSAVegan, cruelty-free makeupProducts are free of sulfates, formaldehyde, mineral oil, talc and parabens
Obsessive Compulsive CosmeticsNew YorkVegan makeup and nail polishCruelty-free
Red Apple LipstickTexasLipstick, lipgloss, eye makeup and blushGluten-free, paraben-free
Rejuva MineralsUSAOrganic makeupFree of nanoparticles and GMOs; vegan and gluten-free products available
Rilie RoseUSASkincare and makeupOnly select products are made in the USA
RMS BeautyUSAOrganic makeupFree of GMOs, nanoparticles and soy; does not test on animals
Stila CosmeticsCaliforniaFoundation, eye and lip makeupCruelty-free
Vapour Organic BeautyNew MexicoOrganic makeupPlant-based ingredients
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Made in USA hair care brands

BrandMade inProduct typeWhat to knowWhere to buy
AcureUSAVegan, cruelty-free hair careFree of parabens, mineral oil, phthalates and DEA; no animal testing
BriogeoUSACruelty-free hair careFree of parabens, sulfates, silicones, phthalates, DEA and artificial dyes; no animal testing
Innersense Organic BeautyUSAOrganic hair careFree of artificial color and fragrance, DEA, MEA, TEA and lanolin
PuracyUSANatural hair care, personal care and household productsEco-friendly packaging, non-toxic ingredients
Rare El’ementsUSALuxury hair productsColor safe; free of silicones, sulfates, parabens and synthetic fragrances
Raw Hair OrganicsUSAChemical- and toxin-free hair careSustainable, plant-based ingredients
  • Raw Hair Organics
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Made in USA nail polish brands

BrandMade inProduct typeWhat to knowWhere to buy
EssieUSANail polish, nail care and nail artFeatures nail tips and trends on its website
JamberryUSANail polish, nail care and DIY nail wrapsMember of the Direct Selling Association
OPIUSANail polish, nail care and nail toolsRaises funds women’s health, education and anti-violence issues
OrlyCaliforniaNail polish and treatmentsCreators of the French manicure
Piggy PaintUSANatural, non-toxic, kid-friendly nail polishFree of formaldehyde, toluene, phthalates, biphenyl A, ethyl acetate and acetone
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Made in USA sunscreen brands

BrandMade inProduct typeWhat to knowWhere to buy
BANXblockNorth CarolinaAll-natural, mineral-based sunscreenCruelty-free, reef-safe and free of nanoparticles and GMOs
  • BANXblock
CoolaUSANatural, hypoallergenic sunscreen and SPF lip balmCruelty-free; 70% certified organic
Sol ScentsUSAOrganic sunscreenNot tested on animals; uses 100% recyclable bottles
Sun BumFloridaMoisturizing sunscreen, SPF lip balm and sunscreen for babiesContains antioxidants
SunologyUSAEco-friendly mineral sunscreenNo animal testing; reef-safe; 100% recyclable packaging
Babo BotanicalsUSAFor sensitive baby skincareCruelty-free and 100% Non nano zinc oxide
Block Island OrganicsUSAMineral SPF 30Non-toxic sun care products
California BabyUSAOrganic sunscreen100% plant based
SupergoopUSASunscreen with protection from IRA, blue light and pollutionNo oxybenzone, octinoxate, parabens
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Top 5 made-in-USA beauty brands


Cult-classic products made in the land of stars and stripes.

Products made with input from an online beauty community and a “no-makeup” makeup aesthetic are at Glossier’s core. Beauty staples like Boy Brow and Balm Dotcom are well-loved for more than their clever names and packaging — a bevy of online reviewers rave about their efficacy too. And every product is manufactured in America.

Milk Makeup

Memorable makeup formulated in the Big Apple.

Milk Makeup has garnered a slew of beauty awards from media outfits like Teen Vogue and InStyle. And with innovative bestsellers like its Kush Mascara and Holographic Stick, it’s not hard to see why this brand’s highly sought after at retailers like Sephora. Covet the brand’s beauty game changers in good conscience, since everything is made at Milk Studios in downtown NYC.


Clean hair thanks to simple, ethically-sourced ingredients.

Free of common haircare offenders like sulfates, parabens and silicones, Briogeo notes the percentage and sourcing of each ingredient in its product lineup. Its formulas are cruelty-free and mostly vegan, and it’s one of a growing number of beauty brands to do its manufacturing right here in the USA.

Piggy Paint

Non-toxic polishes in every color of the rainbow, including red, white and blue.

If you’re looking for a non-toxic nail polish for yourself or your kids, Piggy Paint offers water-based paints in fun, vibrant colors. And each one is manufactured in the USA. We love that nail paints are odorless, cruelty-free and vegan.

Retailers that offer American-made beauty brands

You can find a large selection of made-in-the-USA beauty products at major retailers like:

Ulta: All your favorite beauty brands in one place.
One of the most popular beauty and skincare stores, Ulta stocks a huge selection of brands that are made in the USA.
  • Free shipping over $50
  • No free returns
  • No financing options
Shop now
More info

Sephora: Score beauty deals galore.
This ultra-popular beauty store is known for frequent deals and sales on leading brands — many of which are American-made.
  • Free shipping over $50
  • Free returns
  • Finance your order with Afterpay
Shop now
More info
Nordstrom: Shop high-end beauty brands here.
Nordstrom stocks a variety of higher-end beauty brands, including a few popular American-made picks like Mario Badescu, Obsessive Compulsive Cosmetics and more.
  • Free shipping over $0
  • Free returns
  • No financing options
Shop now
More info
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Are American-made beauty products more expensive than other similar products?

Not necessarily. American-made beauty products come in a variety of price ranges, much like other products. You can find less expensive options that are available in many drug stores, as well as higher-end products in salons and boutiques.

Bottom line? Just because it’s made in America doesn’t mean it’s more expensive.

How to tell if a beauty product is made in the US

Check the product description or FAQ page for the brand you’re interested in. Most brands will note where a product is made on the product description — though it might simply be labeled as “imported” if it’s made outside the US. If you can’t find this information on the brand’s website, contact the company directly to inquire about a specific item.

What about packaging?

Keep in mind if you find out from a brand that it makes its products here, but that fact is not widely advertised across its site, it’s possible its packaging contains imported materials. Some brands make their products in the US but use bottles or other supplies manufactured overseas.

The FTC Made in USA standard maintains a product must be “all or virtually all” made in the USA to receive the designation. Some brands will use language like they are “based in the United States” but will not explicitly say its products are made in the USA to comply with the FTC.

Common questions about American-made beauty products

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Top beauty deals January 2021

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Deal ends

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