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Top 75+ beauty brands made in the USA

Pucker up for American-made beauty.

Updated . What changed?

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When it comes to what you put on your skin, most people want to know for certain that ingredients are safe, regulated and held to a high set of standards. Shopping made-in-the-USA beauty brands is one way to choose products that contain quality ingredients. Take a look at our breakdown of some of the top American beauty brands in five different categories.

Our top picks

Made in USA beauty and skincare brands

BrandMade inProduct typeWhat to knowWhere to buy
Alpha Skin CareUSAAnti-aging skincareFormulations centered on alpha hydroxy acids
Angel Face BotanicalsUSAHolistic, plant-based skincareTested on humans, not on animals
BadgerNew HampshireOrganic skincare and lip and healing balmsOffers gluten-free products
blissUSASpa-inspired at-home facials and skincare products14 physical spa locations in the US
CoolaUSASkincare, sunless tanner and makeup with sun protectionLip, face and body moisturizers contain up to SPF 50
Derma eUSAVegan skincareCruelty-, soy-, GMO- and gluten-free
Elements of AlielPennsylvaniaChemical-free, vegan skincareMany ingredients native to Ghana
  • Direct
EslorUSANatural skincare products, peels and masksDeveloped by a pharmacologist
EvandeUSANatural, organic skincareCruelty-free; made of 25 natural ingredients
ExuvianceNew JerseyDermatologist-developed skincareNot tested on animals
Freeman BeautyCaliforniaFace masks, dry shampoo, skincare and foot careCruelty-free; free of parabens, sulfates, phthalates and mineral oil
  • Ulta
  • Sally Beauty
  • Walgreens
GlossierUSAFace, hand and body skincare, makeup and fragrancesDermatologist-tested, hypoallergenic, non-irritating and paraben-free
Jane IredaleUSAClean skincare and makeupNo synthetic fragrances or preservatives, talc-free
Juice BeautyCaliforniaOrganic, vegan skincarePETA compliant and Leaping Bunny certified
Mario BadescuNew YorkAcne-fighting, anti-aging and other gentle skincare productsOnline skin analysis available
Mineral FusionUSAMineral-based skincareCruelty-free, EWG verified
Moody SistersUSANatural deodorants, skincare, lip care, makeup and hair careMany vegan and gluten-free options available
Opas SoapUSAChemical-free soap, skincare, hair care and essential oilsRecycled paper packaging printed with soy ink
PacificaUSAVegan skincare, makeup and hair careCruelty-free; program to recycle empty products for free
PhilosophyUSANatural skincare, makeup and fragrances1% of US profits go to community mental health initiatives
PurlisseUSAAsian-inspired skincarePartners with chemists and research labs from other parts of the world
Purple Prairie BotanicalsUSANatural skincare and essential oilsZero-waste company; products free of petroleum, parabens, GMOs, gluten and animal products
Queen Bee Productions, MauiHawaiiNatural skincare, lip balms and healing salvesProducts are made by hand from a bee hive in Maui
Schmidt’s NaturalsUSANatural deodorant, soap and toothpasteFree of aluminum, SLS, parabens and artificial fragrance and dyes
Sia BotanicsUSAVegan skincareGluten-, paraben- and sulfate-free
SkinOwlUSANatural beauty drops, beauty bars and beauty whipOnline skin quiz to find the best product regimen
Susan CiminelliUSAHolistic skincare and makeupWebsite includes skin-healthy recipes
ThesisUSAVegan, organic skincareCruelty-free, eco-friendly packaging
AminogenesisCaliforniaRestoring skincareDerived from plant sources and formulated with amino acids
Proven skincareUSAAntiaging skincarePersonalized skincare formulations; cruelty-free
SkinCeuticalsUSAPersonalized skincareUsed by dermatologists, plastic surgeons and medi-spas to complement results
Rodan + FieldsUSAClinically-proven skincareAll but four products are made in the USA.
  • Direct
Volition BeautyUSACrowdsourced skincare and beauty productsClean, cruelty-free skincare
Legend’s Creek FarmUSAGoat milk soap, lotions and balmsCertified cruelty-free
  • Note that not every product available on these websites is necessarily made in the USA. Some brands may only offer a small selection of American-made products. Check the product description before buying to be sure.
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Made in USA makeup brands

BrandMade inProduct typeWhat to knowWhere to buy
Beauty BlenderUSAMakeup blending tools and cleansing toolsSafe, eco-friendly, water-soluble dyes
ColourpopUSACruelty-free makeup and tools. Includes a vegan, cruelty-free skincare line, Fourth Ray BeautyBudget-friendly brand known for bright palettes and lip color
DermalogicaCaliforniaProfessional-grade toners, primers and tintsFITE initiative helps women and girls on the path to entrepreneurship
Elizabeth ArdenUSAFoundation, eye makeup, lipstick and perfumeSupports gender equality and women’s empowerment initiatives
Gabriel CosmeticsUSAVegan makeupCruelty-free, gluten-free
Jaclyn CosmeticsUSA (select products)Makeup Mood Light Luminous Powders and Beaming Light Loose Highlighters are made in the USA.
  • Direct
KKW BeautyUSACruelty-free makeupKim Kardashian’s beauty brand offers face and body makeup
Kylie CosmeticsUSACruelty-free makeupProducts are gluten- and paraben-free
Milk MakeupUSAVegan, cruelty-free makeupProducts are free of sulfates, formaldehyde, mineral oil, talc and parabens
Obsessive Compulsive CosmeticsNew YorkVegan makeup and nail polishCruelty-free
Red Apple LipstickTexasLipstick, lipgloss, eye makeup and blushGluten-free, paraben-free
Rejuva MineralsUSAOrganic makeupFree of nanoparticles and GMOs; vegan and gluten-free products available
RMS BeautyUSAOrganic makeupFree of GMOs, nanoparticles and soy; does not test on animals
Stila CosmeticsCaliforniaFoundation, eye and lip makeupCruelty-free
Vapour Organic BeautyNew MexicoOrganic makeupPlant-based ingredients
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Made in USA hair care brands

BrandMade inProduct typeWhat to knowWhere to buy
AcureUSAVegan, cruelty-free hair careFree of parabens, mineral oil, phthalates and DEA; no animal testing
BriogeoUSACruelty-free hair careFree of parabens, sulfates, silicones, phthalates, DEA and artificial dyes; no animal testing
Innersense Organic BeautyUSAOrganic hair careFree of artificial color and fragrance, DEA, MEA, TEA and lanolin
PuracyUSANatural hair care, personal care and household productsEco-friendly packaging, non-toxic ingredients
Rare El’ementsUSALuxury hair productsColor safe; free of silicones, sulfates, parabens and synthetic fragrances
Raw Hair OrganicsUSAChemical- and toxin-free hair careSustainable, plant-based ingredients
  • Direct
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Made in USA nail polish brands

BrandMade inProduct typeWhat to knowWhere to buy
EssieUSANail polish, nail care and nail artFeatures nail tips and trends on its website
JamberryUSANail polish, nail care and DIY nail wrapsMember of the Direct Selling Association
OPIUSANail polish, nail care and nail toolsRaises funds women’s health, education and anti-violence issues
OrlyCaliforniaNail polish and treatmentsCreators of the French manicure
Piggy PaintUSANatural, non-toxic, kid-friendly nail polishFree of formaldehyde, toluene, phthalates, biphenyl A, ethyl acetate and acetone
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Made in USA sunscreen brands

BrandMade inProduct typeWhat to knowWhere to buy
BANXblockNorth CarolinaAll-natural, mineral-based sunscreenCruelty-free, reef-safe and free of nanoparticles and GMOs
  • Direct
  • Select Surf Shops
CoolaUSANatural, hypoallergenic sunscreen and SPF lip balmCruelty-free; 70% certified organic
Sol ScentsUSAOrganic sunscreenNot tested on animals; uses 100% recyclable bottles
Sun BumFloridaMoisturizing sunscreen, SPF lip balm and sunscreen for babiesContains antioxidants
SunologyUSAEco-friendly mineral sunscreenNo animal testing; reef-safe; 100% recyclable packaging
Babo BotanicalsUSAFor sensitive baby skincareCruelty-free and 100% Non nano zinc oxide
Block Island OrganicsUSAMineral SPF 30Non-toxic sun care products
California BabyUSAOrganic sunscreen100% plant based
SupergoopUSASunscreen with protection from IRA, blue light and pollutionNo oxybenzone, octinoxate, parabens
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Retailers that offer American-made beauty brands

You can find made-in-the-USA beauty products at these retailers:

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Are American-made beauty products more expensive than other similar products?

Not necessarily. American-made beauty products come in a variety of price ranges, much like other products. You can find less expensive options that are available in many drug stores, as well as higher-end products in salons and boutiques.

Bottom line? Just because it’s made in America doesn’t mean it’s more expensive.

Common questions about American-made beauty products

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Shop more made-in-America brands

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