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Top 75+ beauty brands made in the USA
Pucker up for American-made beauty.
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Shop: Made In USA
When it comes to what you put on your skin, it's key to use ingredients that are safe, regulated and held to a high set of standards. Shopping made-in-the-USA beauty brands is one way to choose products that contain quality ingredients. We broke down some of the top American beauty brands on the market.
Our top picks
Vegan collagen hydro-treatment eye patches
Ulta
limoncello shadow palette
ColourPop
Essie nail polish
Amazon
Made in USA skincare and fragrance brands
Alpha Skin Care | USA | Anti-aging skincare | Formulations centered on alpha hydroxy acids | |
American Perfumer | USA | Fragrance | Offers fragrances from dozens of US-based perfumers |
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Angel Face Botanicals | USA | Holistic, plant-based skincare | Tested on humans, not on animals | |
Badger | New Hampshire | Organic skincare and lip and healing balms | Offers gluten-free products | |
bliss | USA | Spa-inspired at-home facials and skincare products | 14 physical spa locations in the US | |
Coola | USA | Skincare, sunless tanner and makeup with sun protection | Lip, face and body moisturizers contain up to SPF 50 | |
Derma e | USA | Vegan skincare | Cruelty-, soy-, GMO- and gluten-free | |
Elements of Aliel | Pennsylvania | Chemical-free, vegan skincare | Many ingredients native to Ghana |
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Eslor | USA | Natural skincare products, peels and masks | Developed by a pharmacologist | |
Evande | USA | Natural, organic skincare | Cruelty-free; made of 25 natural ingredients | |
Exuviance | New Jersey | Dermatologist-developed skincare | Not tested on animals | |
FootMate | USA | Foot care | All FootMate products made in the USA | |
Freeman Beauty | California | Face masks, dry shampoo, skincare and foot care | Cruelty-free; free of parabens, sulfates, phthalates and mineral oil | |
Glossier | USA | Face, hand and body skincare, makeup and fragrances | Dermatologist-tested, hypoallergenic, non-irritating and paraben-free | |
Jane Iredale | USA | Clean skincare and makeup | No synthetic fragrances or preservatives, talc-free | |
Juice Beauty | California | Organic, vegan skincare | PETA compliant and Leaping Bunny certified | |
Mario Badescu | New York | Acne-fighting, anti-aging and other gentle skincare products | Online skin analysis available | |
Mineral Fusion | USA | Mineral-based skincare | Cruelty-free, EWG verified | |
Moody Sisters | USA | Natural deodorants, skincare, lip care, makeup and hair care | Many vegan and gluten-free options available | |
Necessaire | USA | Body care products | No parabens, sulfates, phthalates, synthetic fragrances or dyes | |
Opas Soap | USA | Chemical-free soap, skincare, hair care and essential oils | Recycled paper packaging printed with soy ink | |
Pacifica | USA | Vegan skincare, makeup and hair care | Cruelty-free; program to recycle empty products for free | |
Philosophy | USA | Natural skincare, makeup and fragrances | 1% of US profits go to community mental health initiatives | |
Purlisse | USA | Asian-inspired skincare | Partners with chemists and research labs from other parts of the world | |
Purple Prairie Botanicals | USA | Natural skincare and essential oils | Zero-waste company; products free of petroleum, parabens, GMOs, gluten and animal products | |
Queen Bee Productions, Maui | Hawaii | Natural skincare, lip balms and healing salves | Products are made by hand from a bee hive in Maui | |
Schmidt’s Naturals | USA | Natural deodorant, soap and toothpaste | Free of aluminum, SLS, parabens and artificial fragrance and dyes | |
Sia Botanics | USA | Vegan skincare | Gluten-, paraben- and sulfate-free | |
SkinOwl | USA | Natural beauty drops, beauty bars and beauty whip | Online skin quiz to find the best product regimen | |
Susan Ciminelli | USA | Holistic skincare and makeup | Website includes skin-healthy recipes | |
Thesis | USA | Vegan, organic skincare | Cruelty-free, eco-friendly packaging | |
Aminogenesis | California | Restoring skincare | Derived from plant sources and formulated with amino acids | |
Proven skincare | USA | Anti-aging skincare | Personalized skincare formulations; cruelty-free | |
SkinCeuticals | USA | Personalized skincare | Used by dermatologists, plastic surgeons and medi-spas to complement results | |
Rodan + Fields | USA | Clinically-proven skincare | All but four products are made in the USA. |
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Volition Beauty | USA | Crowdsourced skincare and beauty products | Clean, cruelty-free skincare | |
Legend's Creek Farm | USA | Goat milk soap, lotions and balms | Certified cruelty-free |
- Note that not every product available on these websites is necessarily made in the USA. Some brands may only offer a small selection of American-made products. Check the product description before buying to be sure.
Made in USA makeup brands
Beauty Blender | USA | Makeup blending tools and cleansing tools | Safe, eco-friendly, water-soluble dyes | |
Colourpop | USA | Cruelty-free makeup and tools. Includes a vegan, cruelty-free skincare line, Fourth Ray Beauty | Budget-friendly brand known for bright palettes and lip color | |
Dermalogica | California | Professional-grade toners, primers and tints | FITE initiative helps women and girls on the path to entrepreneurship | |
Elizabeth Arden | USA | Foundation, eye makeup, lipstick and perfume | Supports gender equality and women’s empowerment initiatives | |
Gabriel Cosmetics | USA | Vegan makeup | Cruelty-free, gluten-free | |
Jaclyn Cosmetics | USA (select products) | Makeup | Mood Light Luminous Powders and Beaming Light Loose Highlighters are made in the USA. | |
KKW Beauty | USA | Cruelty-free makeup | Kim Kardashian's beauty brand offers face and body makeup | |
Kylie Cosmetics | USA | Cruelty-free makeup | Products are gluten- and paraben-free | |
Milk Makeup | USA | Vegan, cruelty-free makeup | Products are free of sulfates, formaldehyde, mineral oil, talc and parabens | |
Obsessive Compulsive Cosmetics | New York | Vegan makeup and nail polish | Cruelty-free | |
Red Apple Lipstick | Texas | Lipstick, lipgloss, eye makeup and blush | Gluten-free, paraben-free | |
Rejuva Minerals | USA | Organic makeup | Free of nanoparticles and GMOs; vegan and gluten-free products available | |
Rilie Rose | USA | Skincare and makeup | Only select products are made in the USA | |
RMS Beauty | USA | Organic makeup | Free of GMOs, nanoparticles and soy; does not test on animals | |
Stila Cosmetics | California | Foundation, eye and lip makeup | Cruelty-free | |
Vapour Organic Beauty | New Mexico | Organic makeup | Plant-based ingredients |
Made in USA hair care brands
Acure | USA | Vegan, cruelty-free hair care | Free of parabens, mineral oil, phthalates and DEA; no animal testing | |
Briogeo | USA | Cruelty-free hair care | Free of parabens, sulfates, silicones, phthalates, DEA and artificial dyes; no animal testing | |
Innersense Organic Beauty | USA | Organic hair care | Free of artificial color and fragrance, DEA, MEA, TEA and lanolin | |
Puracy | USA | Natural hair care, personal care and household products | Eco-friendly packaging, non-toxic ingredients | |
Rare El'ements | USA | Luxury hair products | Color safe; free of silicones, sulfates, parabens and synthetic fragrances | |
Raw Hair Organics | USA | Chemical- and toxin-free hair care | Sustainable, plant-based ingredients |
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Made in USA nail polish brands
Essie | USA | Nail polish, nail care and nail art | Features nail tips and trends on its website | |
Jamberry | USA | Nail polish, nail care and DIY nail wraps | Member of the Direct Selling Association | |
OPI | USA | Nail polish, nail care and nail tools | Raises funds women’s health, education and anti-violence issues | |
Orly | California | Nail polish and treatments | Creators of the French manicure | |
Piggy Paint | USA | Natural, non-toxic, kid-friendly nail polish | Free of formaldehyde, toluene, phthalates, biphenyl A, ethyl acetate and acetone |
Made in USA sunscreen brands
BANXblock | North Carolina | All-natural, mineral-based sunscreen | Cruelty-free, reef-safe and free of nanoparticles and GMOs |
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Coola | USA | Natural, hypoallergenic sunscreen and SPF lip balm | Cruelty-free; 70% certified organic | |
Sol Scents | USA | Organic sunscreen | Not tested on animals; uses 100% recyclable bottles | |
Sun Bum | Florida | Moisturizing sunscreen, SPF lip balm and sunscreen for babies | Contains antioxidants | |
Sunology | USA | Eco-friendly mineral sunscreen | No animal testing; reef-safe; 100% recyclable packaging | |
Babo Botanicals | USA | For sensitive baby skincare | Cruelty-free and 100% Non nano zinc oxide | |
Block Island Organics | USA | Mineral SPF 30 | Non-toxic sun care products | |
California Baby | USA | Organic sunscreen | 100% plant based | |
Supergoop | USA | Sunscreen with protection from IRA, blue light and pollution | No oxybenzone, octinoxate, parabens |
Does your company belong in this list?
Top 5 made-in-USA beauty brands
Glossier
Cult-classic products made in the land of stars and stripes.
Products made with input from an online beauty community and a “no-makeup” makeup aesthetic are at Glossier’s core. Beauty staples like Boy Brow and Balm Dotcom are well-loved for more than their clever names and packaging — a bevy of online reviewers rave about their efficacy too. And every product is manufactured in America.
Milk Makeup
Memorable makeup formulated in the Big Apple.
Milk Makeup has garnered a slew of beauty awards from media outfits like Teen Vogue and InStyle. And with innovative bestsellers like its Kush Mascara and Holographic Stick, it’s not hard to see why this brand’s highly sought after at retailers like Sephora. Covet the brand’s beauty game changers in good conscience, since everything is made at Milk Studios in downtown NYC.
Briogeo
Clean hair thanks to simple, ethically-sourced ingredients.
Free of common haircare offenders like sulfates, parabens and silicones, Briogeo notes the percentage and sourcing of each ingredient in its product lineup. Its formulas are cruelty-free and mostly vegan, and it’s one of a growing number of beauty brands to do its manufacturing right here in the USA.
Piggy Paint
Non-toxic polishes in every color of the rainbow, including red, white and blue.
If you're looking for a non-toxic nail polish for yourself or your kids, Piggy Paint offers water-based paints in fun, vibrant colors. And each one is manufactured in the USA. We love that nail paints are odorless, cruelty-free and vegan.
Retailers that offer American-made beauty brands
You can find a large selection of made-in-the-USA beauty products at major retailers like:
Are American-made beauty products more expensive than other similar products?
Not necessarily. American-made beauty products come in a variety of price ranges, much like other products. You can find less expensive options that are available in many drug stores, as well as higher-end products in salons and boutiques.
Bottom line? Just because it's made in America doesn't mean it's more expensive.
How to tell if a beauty product is made in the US
Check the product description or FAQ page for the brand you're interested in. Most brands will note where a product is made on the product description — though it might simply be labeled as "imported" if it's made outside the US. If you can't find this information on the brand's website, contact the company directly to inquire about a specific item.
What about packaging?
Keep in mind if you find out from a brand that it makes its products here, but that fact is not widely advertised across its site, it's possible its packaging contains imported materials. Some brands make their products in the US but use bottles or other supplies manufactured overseas.
The FTC Made in USA standard maintains a product must be "all or virtually all" made in the USA to receive the designation. Some brands will use language like they are "based in the United States" but will not explicitly say its products are made in the USA to comply with the FTC.
Common questions about American-made beauty products
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