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Top 75+ beauty brands made in the USA
Pucker up for American-made beauty.
When it comes to what you put on your skin, it's key to use ingredients that are safe, regulated and held to a high set of standards. Shopping made-in-the-USA beauty brands is one way to choose products that contain quality ingredients. We broke down some of the top American beauty brands on the market.
Our top picks
Vegan collagen hydro-treatment eye patches
limoncello shadow palette
Essie nail polish
Made in USA skincare and fragrance brands
Alpha Skin Care
Formulations centered on alpha hydroxy acids
Offers fragrances from dozens of US-based perfumers
Angel Face Botanicals
Holistic, plant-based skincare
Tested on humans, not on animals
Organic skincare and lip and healing balms
Offers gluten-free products
Spa-inspired at-home facials and skincare products
14 physical spa locations in the US
Skincare, sunless tanner and makeup with sun protection
Lip, face and body moisturizers contain up to SPF 50
Cruelty-, soy-, GMO- and gluten-free
Elements of Aliel
Chemical-free, vegan skincare
Many ingredients native to Ghana
Natural skincare products, peels and masks
Developed by a pharmacologist
Natural, organic skincare
Cruelty-free; made of 25 natural ingredients
Not tested on animals
All FootMate products made in the USA
Face masks, dry shampoo, skincare and foot care
Cruelty-free; free of parabens, sulfates, phthalates and mineral oil
Face, hand and body skincare, makeup and fragrances
Dermatologist-tested, hypoallergenic, non-irritating and paraben-free
Clean skincare and makeup
No synthetic fragrances or preservatives, talc-free
Organic, vegan skincare
PETA compliant and Leaping Bunny certified
Acne-fighting, anti-aging and other gentle skincare products
Online skin analysis available
Cruelty-free, EWG verified
Natural deodorants, skincare, lip care, makeup and hair care
Many vegan and gluten-free options available
Body care products
No parabens, sulfates, phthalates, synthetic fragrances or dyes
Chemical-free soap, skincare, hair care and essential oils
Recycled paper packaging printed with soy ink
Vegan skincare, makeup and hair care
Cruelty-free; program to recycle empty products for free
Natural skincare, makeup and fragrances
1% of US profits go to community mental health initiatives
Partners with chemists and research labs from other parts of the world
Purple Prairie Botanicals
Natural skincare and essential oils
Zero-waste company; products free of petroleum, parabens, GMOs, gluten and animal products
Queen Bee Productions, Maui
Natural skincare, lip balms and healing salves
Products are made by hand from a bee hive in Maui
Natural deodorant, soap and toothpaste
Free of aluminum, SLS, parabens and artificial fragrance and dyes
Gluten-, paraben- and sulfate-free
Natural beauty drops, beauty bars and beauty whip
Online skin quiz to find the best product regimen
Holistic skincare and makeup
Website includes skin-healthy recipes
Vegan, organic skincare
Cruelty-free, eco-friendly packaging
Derived from plant sources and formulated with amino acids
Personalized skincare formulations; cruelty-free
Used by dermatologists, plastic surgeons and medi-spas to complement results
Rodan + Fields
All but four products are made in the USA.
Crowdsourced skincare and beauty products
Clean, cruelty-free skincare
Legend's Creek Farm
Goat milk soap, lotions and balms
- Note that not every product available on these websites is necessarily made in the USA. Some brands may only offer a small selection of American-made products. Check the product description before buying to be sure.
Made in USA makeup brands
Makeup blending tools and cleansing tools
Safe, eco-friendly, water-soluble dyes
Cruelty-free makeup and tools. Includes a vegan, cruelty-free skincare line, Fourth Ray Beauty
Budget-friendly brand known for bright palettes and lip color
Professional-grade toners, primers and tints
FITE initiative helps women and girls on the path to entrepreneurship
Foundation, eye makeup, lipstick and perfume
Supports gender equality and women’s empowerment initiatives
USA (select products)
Mood Light Luminous Powders and Beaming Light Loose Highlighters are made in the USA.
Kim Kardashian's beauty brand offers face and body makeup
Products are gluten- and paraben-free
Vegan, cruelty-free makeup
Products are free of sulfates, formaldehyde, mineral oil, talc and parabens
Obsessive Compulsive Cosmetics
Vegan makeup and nail polish
Red Apple Lipstick
Lipstick, lipgloss, eye makeup and blush
Free of nanoparticles and GMOs; vegan and gluten-free products available
Skincare and makeup
Only select products are made in the USA
Free of GMOs, nanoparticles and soy; does not test on animals
Foundation, eye and lip makeup
Vapour Organic Beauty
Made in USA hair care brands
Vegan, cruelty-free hair care
Free of parabens, mineral oil, phthalates and DEA; no animal testing
Cruelty-free hair care
Free of parabens, sulfates, silicones, phthalates, DEA and artificial dyes; no animal testing
Innersense Organic Beauty
Organic hair care
Free of artificial color and fragrance, DEA, MEA, TEA and lanolin
Natural hair care, personal care and household products
Eco-friendly packaging, non-toxic ingredients
Luxury hair products
Color safe; free of silicones, sulfates, parabens and synthetic fragrances
Raw Hair Organics
Chemical- and toxin-free hair care
Sustainable, plant-based ingredients
Made in USA nail polish brands
Nail polish, nail care and nail art
Features nail tips and trends on its website
Nail polish, nail care and DIY nail wraps
Member of the Direct Selling Association
Nail polish, nail care and nail tools
Raises funds women’s health, education and anti-violence issues
Nail polish and treatments
Creators of the French manicure
Natural, non-toxic, kid-friendly nail polish
Free of formaldehyde, toluene, phthalates, biphenyl A, ethyl acetate and acetone
Made in USA sunscreen brands
All-natural, mineral-based sunscreen
Cruelty-free, reef-safe and free of nanoparticles and GMOs
Natural, hypoallergenic sunscreen and SPF lip balm
Cruelty-free; 70% certified organic
Not tested on animals; uses 100% recyclable bottles
Moisturizing sunscreen, SPF lip balm and sunscreen for babies
Eco-friendly mineral sunscreen
No animal testing; reef-safe; 100% recyclable packaging
For sensitive baby skincare
Cruelty-free and 100% Non nano zinc oxide
Block Island Organics
Mineral SPF 30
Non-toxic sun care products
100% plant based
Sunscreen with protection from IRA, blue light and pollution
No oxybenzone, octinoxate, parabens
Does your company belong in this list?
Top 5 made-in-USA beauty brands
Cult-classic products made in the land of stars and stripes.
Products made with input from an online beauty community and a “no-makeup” makeup aesthetic are at Glossier’s core. Beauty staples like Boy Brow and Balm Dotcom are well-loved for more than their clever names and packaging — a bevy of online reviewers rave about their efficacy too. And every product is manufactured in America.
Memorable makeup formulated in the Big Apple.
Milk Makeup has garnered a slew of beauty awards from media outfits like Teen Vogue and InStyle. And with innovative bestsellers like its Kush Mascara and Holographic Stick, it’s not hard to see why this brand’s highly sought after at retailers like Sephora. Covet the brand’s beauty game changers in good conscience, since everything is made at Milk Studios in downtown NYC.
Clean hair thanks to simple, ethically-sourced ingredients.
Free of common haircare offenders like sulfates, parabens and silicones, Briogeo notes the percentage and sourcing of each ingredient in its product lineup. Its formulas are cruelty-free and mostly vegan, and it’s one of a growing number of beauty brands to do its manufacturing right here in the USA.
Non-toxic polishes in every color of the rainbow, including red, white and blue.
If you're looking for a non-toxic nail polish for yourself or your kids, Piggy Paint offers water-based paints in fun, vibrant colors. And each one is manufactured in the USA. We love that nail paints are odorless, cruelty-free and vegan.
Retailers that offer American-made beauty brands
You can find a large selection of made-in-the-USA beauty products at major retailers like:
Are American-made beauty products more expensive than other similar products?
Not necessarily. American-made beauty products come in a variety of price ranges, much like other products. You can find less expensive options that are available in many drug stores, as well as higher-end products in salons and boutiques.
Bottom line? Just because it's made in America doesn't mean it's more expensive.
How to tell if a beauty product is made in the US
Check the product description or FAQ page for the brand you're interested in. Most brands will note where a product is made on the product description — though it might simply be labeled as "imported" if it's made outside the US. If you can't find this information on the brand's website, contact the company directly to inquire about a specific item.
What about packaging?
Keep in mind if you find out from a brand that it makes its products here, but that fact is not widely advertised across its site, it's possible its packaging contains imported materials. Some brands make their products in the US but use bottles or other supplies manufactured overseas.
The FTC Made in USA standard maintains a product must be "all or virtually all" made in the USA to receive the designation. Some brands will use language like they are "based in the United States" but will not explicitly say its products are made in the USA to comply with the FTC.
Common questions about American-made beauty products
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