Vegan, cruelty-free and packaged in bottles made of post-consumer recycled plastic, Love Beauty and Planet products claim to beautify you as well as the earth.
Available at Target, the line’s packed with hair-healthy ingredients like coconut water, murumuru butter and natural nut oils. To boot: Each product’s under $10.
Our editors tried the brand’s shampoos, conditioners and hair spray to see if they lived up to the claims.
Case study: Jennifer's experience
Loans Editor, Finder
I’ll be the first to admit my haircare routine is as basic as it gets. I normally use a purple toning shampoo daily, and then occasionally throw some conditioner on my hair if I plan on blow-drying and straightening it. Otherwise, I do the bare minimum.
As a beauty novice, I’d never even heard of a shampoo and conditioner bar until Love Beauty and Planet sent its Coconut Water Shampoo + Conditioner Bar to our office. I was skeptical going into it — I didn’t think a bar of soap would be able to get the lather and creaminess I was used to with a traditional shampoo.
But I was pleasantly surprised. The bar created a rich, creamy lather that coated my locks as well as a liquid shampoo and conditioner. And because the bar is plant based, my hair felt so much cleaner and less weighed down than it normally does.
I’ve since tossed my traditional shampoo and conditioner in favor of this simple bar of soap. Oh, and the best part? I can get it for less than $5 at Target.
Case study: Katia's experience
I’ve been slowly but surely switching to a toxin-free beauty routine, so I was impressed with Love Beauty and Planet’s ingredient lists. I’m also super low-maintenance when it comes to my hair, so I wanted to see if the Sulfate-Free Murumuru Butter & Rose Shampoo and Conditioner set could freshen, hydrate and smooth my hair so I could wash and go.
The shampoo was great, and I especially liked the conditioner — it didn’t weigh down my thick hair, and it left my locks with a shiny finish.
But I’m not a huge fan of rose scents, so I found the fragrance a little overpowering.
I don’t use hairspray often, but the Coconut Milk and White Jasmine Medium Hold and Volume Hair Spray caught my attention for one reason: It’s a liquid! Thanks to the coconut milk, it smells like a tropical vacation, and it helped tame my wavy hair in the summer heat and humidity.
Case study: Sarah's experience
Credit Cards Editor, Finder
I’m not much of a “lotion person” because a lot of products have left my skin feeling a bit greasy, and I’m pretty particular about scents I like. I was excited to try Love Beauty and Planet lotions, however, because of the company’s commitment to the environment and their ethically-sourced ingredients. Buying sustainable products is the least I can do as a consumer to help our planet.
First, I tried Love Beauty and Planet body lotion and lathered up my arms and legs. I was pleasantly surprised to find the lotion absorbed quite nicely, and it left my skin feeling soft and refreshed.
I wasn’t a big fan of its argan oil and lavender scent, though, as the fragrance was a bit too sweet and flowery for me. I felt similarly about the Murumuru butter and rose-scented hand cream. A little of that went a long way, but it did make my skin feel hydrated and soft.
I preferred the coconut water and mimosa flower scent of the Love Beauty And Planet Hand Lotion. That said, it made my hands a bit sticky when first applied. It took a few minutes for it to fully absorb and give my hands that soft and smooth feeling.
Overall, Love Beauty and Planet lotions feel good for my skin, the environment and my wallet — all under $10. However, I’d like to experiment with more Love Beauty and Planet products to find a scent that works for me.
Overall, the Love Beauty and Planet products were a hit! Our editors found the hair products freshened up their strands and added bounce and shine. And the lotions were hydrating, though the scents may not be for everyone.
Our editors were also pleased with the line’s price point and availability at their local Target stores and online.
Frequently asked questions
Most of the brand’s products are made from recycled plastic. However, its bottle caps and pumps are not.
As for its product ingredients, the company is up front about its commitment to sustainable sourcing. In fact, Love Beauty and Planet states on its website that it plans to use 100% sustainably-sourced ingredients — and at least 50% recycled plastic for pumps and caps — by 2020.
Love Beauty and Planet is a Unilever brand.
Along with haircare, the brand offers skincare products like body lotion, hand cream and bath bombs as well as deodorant.
Cheryl Wagemann is a beauty and style blogger with several journalism awards from her time as a Gannett reporter. When she's not swatching new makeup shades or googling grammar rules, she can be found hiking or heading to the beach.
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