Lilly Pulitzer launches its first ever swimwear collection
The iconic resort brand has tapped into the beach and pool wear market for the very first time.
Lilly Pulitzer is taking its bold prints to the beach for this first time ever this summer after launching its debut swimwear collection.
The resort brand, known for it’s colorful printed dresses and monogrammed bags, has branched out into bikinis and one-pieces just in time for the summer collections.
The new line, which is now ready to buy from its online store, features pieces which utilize the iconic label’s vibrant green, pink and pastel prints and abstract-style palm trees and tropical patterns.
For those looking for something a little more understated, the collection also features dark blue designs and block colors.
“Lilly Pulitzer embodies the ultimate resort lifestyle and we consider ourselves experts in what our customer needs for every part of her getaway,” Lilly Pulitzer executive vice president of product design and development Mira Fain said.
The 30-piece line offers bikinis in bandeau, underwire and string styles, plus tankinis, cover-ups and one-pieces, some with halter necks, cutaway sides and lace-up backs. All pieces, which range in price from $68 to $148, come with removable cups and adjustable straps for the perfect fit.
Lilly Pulitzer’s range is not the only new collection hitting beaches this summer, as this week saw the launch of the first-ever collaboration of Leisurée swimwear, activewear and lingerie brand LIVELY with fun- and friendship-focused lifestyle brand ban.do.
If you’re still looking for some beach head turners at some bargain prices, check out our guide to where the hottest bikini buys are.