Lil Wayne teams up with Neiman Marcus to launch clothing line
The rapper’s Young Money Merch range debuted in Beverley Hills this week.
Hip-hop artist Lil Wayne has joined forces with Neiman Marcus to launch an exclusive clothing line.
The rapper made a special appearance at department store’s branch in Beverley Hills this week to promote the range called Young Money Merch.
The artist announced the fashion collaboration on Twitter with photos of himself in the clothes and Neiman Marcus also promoted the range on its Instagram page.
The collection, which is available in the Los Angeles store and online, consists of T-shirts, a hoodie, pants, a hat and jackets, all emblazoned with the words ‘Young Money’, named after the record label which Lil Wayne founded in 2005 with artists Drake, Tyga, and Nicki Minaj.
Prices start from $42 for a baseball cap to $115 for a snap-front jacket and the range combines streetwear and athletic wear designs which are minimalist and clean in blacks and reds.
— Lil Wayne WEEZY F (@LilTunechi) February 10, 2018
Lil Wayne launched his first fashion range in 2011 which he dubbed Rebirth, the same title of his experimental 2010 album.
Young Money Merch is a departure from his 2012 collection, Trukfit, which took on a skater vibe with bold patterns and prints and loose fits.
Lil Wayne has also previously collaborated with California footwear brand Supra to create the Chimera shoes, which featured neon, cheetah print, and giraffe print.
Neiman Marcus is hoping to attract new and younger customers with the Young Money Merch range.
“Wayne’s talent and creativity brings excitement to the industry and is the very disruption that keeps customers interested, not only for our existing customer base but attracts the new millennial consumer,” Neiman Marcus vice president divisional merchandise manager of men’s sportswear shoes and leather Twana Brown said.
Picture: Neiman Marcus/Lil Wayne Twitter