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Everyday Life insurance review 2023

This fintech startup encourages people to ladder policies so they only buy the coverage they need.'s rating: 4.5 / 5


  • Consider Everyday Life if … you want to ladder multiple policies to suit your financial obligations.
  • Look elsewhere if… you’re in the market for a permanent policy.
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18 to 70

Issue Age

$100,000 to $10,000,000



Medical Exam Required


Policies Term
Coverage maximum $10,000,000
Term lengths 10, 15, 20, 25, 30, 35 and 40 years.
Medical exam required No
Available states All states & DC
Issue age 18 - 70


  • Customizable coverage
  • Coverage calculator tool
  • Range of term life lengths


  • No permanent policies available
Riders No info available

Review by

Katia Iervasi is a lead writer and spokesperson at NerdWallet and a former editor at Finder, specializing in insurance. Her writing and analysis on life, disability and health insurance has been featured in The Washington Post, Forbes, Yahoo, Entrepreneur, Best Company and FT Advisor. She holds a BA in communication from Australia's Griffith University.

Expert review

Everyday Life is among the sea of fintech startups that offer term life insurance online. But it stands out for being the only online broker that promotes a laddered strategy and offers quotes to support that.

While it’s partnered with six top insurers, it’s worth comparing life insurance companies on your own to ensure you’re getting the best policy for your needs.

What affects my rate with Everyday Life insurance?

Everyday life partners with multiple insurers, many of which are known for competitive rates. Some partners caters to seniors, smokers and people with pre-existing conditions.

To reach the highest rate class, you’ll need to meet these requirements:

  • Health. If you have low cholesterol levels, normal blood pressure and a healthy height for your weight, you’ll likely score a low rate.
  • Driving record. If your record is free from DUIs and DWIs, and you have less than three moving violations in the past two years, you could qualify for the lowest rates.
  • Alcohol and substance use. No alcohol or illegal substances abuse in the past 10 years.

How to get a quote from Everyday Life insurance

It takes around five minutes to get a recommended coverage plan and quote, and learn if you qualify for coverage. Head to Everyday Life’s site and follow these steps:

  1. On the homepage, click Get Started.
  2. Indicate whether you have financial dependents and include details about each dependent, such as age.
  3. Enter your age, gender, state and zip code.
  4. Answer a few health questions such as your height, weight and nicotine use.
  5. Enter whether you have current life insurance coverage.
  6. Provide basic financial information, including your gross income, retirement accounts, savings and debt.
  7. The system generates a personalized plan and initial price quote. You can adjust the term length and coverage amount as needed. Once you’re happy with the quote, click Ready to buy to begin your application.
  8. Complete the online application as prompted including your personal details such as your SSN, address, email and beneficiaries. Then, review your final quote and confirm.
  9. Everyday Life then reviews your request and follows up with the next steps.
Get quotes from Everyday Life

What types of life insurance coverage does Everyday Life offer?

Everyday Life is an online broker that partnered with multiple insurers to offer term life insurance. It has a needs-based approach to life insurance and specializes in helping you ladder multiple life insurance policies to match your financial obligations. With this strategy, the term policies expire at the same time as each financial responsibility drops off your list.

Let’s say you’re a parent with student loan debt, young children and a mortgage. You could take out a 10-year policy to cover your debt, a 20-year policy to carry your kids through college and a 30-year policy to line up with your mortgage. That way, your coverage lessens over time, but if you die prematurely, your policies would ease the financial burden on your family, no matter when it happens.

Everyday Life insurance reviews and complaints

Everyday Life holds a high rating with the Better Business Bureau, and scores high marks on TrustPilot, as of October 2020. Customers commented on the personalized service they received, as well as the user-friendly platform and reasonable rates.

BBB accredited Yes
BBB rating A
Customer reviews verified as of 15 October 2021

Compare other life insurance companies like Everyday Life

Which life insurance companies does Everyday Life work with?

The broker works with multiple top insurers, including Assurity, Banner Life, Fidelity Life, Legal & General, Prudential SBLI and William Penn. Formerly known as Banner Life, it offers term life insurance spanning 10, 15, 20, 25, 30, 35 or 40 years, with up to $1 million in coverage. It has an A+ rating with AM Best, which means it has the cash reserves to pay out claims, and holds an A+ rating on the Better Business Bureau for its customer interaction.

More about Everyday Life

Everyday Life was founded in 2018 by CEO Jake Tamarkin and CTO Dipali Trivedi. Based in Boston and backed by DCU FinTech, Global Insurance Accelerator and Village Capital, the startup aims to make the life insurance buying process easier and less confusing for consumers. The company specializes in selling term life insurance from multiple insurers.

The company donates a portion of every commission to organizations that align with its mission to support working families.

Frequently asked questions about Everyday Life insurance

Life insurance ratings

★★★★★ — Excellent

★★★★★ — Good

★★★★★ — Average

★★★★★ — Subpar

★★★★★ — Poor

Our experts analyze life insurance companies to help you to find the strongest possible policy and premium for your family’s needs. We assess their financial strength, customer satisfaction, policy features and riders. We then give each insurer a score between one and five stars that reflects their offering and reputation in the industry.

Learn more about our methodology here.

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