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American Family Life Insurance 2022

Purchase term, whole and flexible life insurance for ages 0 to 80.'s rating: 3.5 / 5


  • Get a quote if… You want a life insurance policy that can adjust to your needs.
  • Choose a different provider if… You don’t live in one of the 30 covered states.

18 to 59

Issue Age

$50,000 to $350,000


Some customers will not need a medical exam.

Medical Exam Required


Policies Term, whole.
Coverage maximum $350,000
Term lengths 0, 15, 20, 30-year terms.
Medical exam required Some customers will not need a medical exam.
Available states American Family Life Insurance is available in 30 states.
Issue age Not listed


  • Online quotes
  • Personalized coverage
  • Financially strong


  • Long processing times
  • No online payments
  • Not available in every state
Riders No info available

Review by

Zak Ali is Head of Growth for Finder. Prior to working at Finder, Zak cofounded a news media website. When Zak's not learning the ins and outs of finance and marketing, he can be found soaking up the latest news stories and listening to his fave podcasts.

Expert review

American Family Life Insurance offers personalized coverage for term and whole life policies with optional added coverage. But based on customer reviews, you may need to be patient during the claims process. Compare life insurance companies to find the best one for you.

American Family life insurance rates

The cost of your life insurance varies by coverage amount, policy type and your answers to basic health questions. For example, a 10-year term life insurance policy for a healthy nonsmoking woman can be as low as $8.55 a month.

How to get a quote from American Family life insurance

Get an online quote before completing your policy with a local insurance agent.

  1. Get a quote. You can get a quote on American Family Insurance’s website. First, choose your state. Then, answer four questions about yourself to get an immediate cost estimate.
  2. Review coverage and cost estimate. American Family’s calculator lets you change your coverage amount to fit your situation.
  3. Customize your coverage. The final step is to work with an agent to customize and finalize your policy. Some policies can be issued in as little as one week.

American Family offers a mix of standard and specialized policies, including:

  • Term life. Policies remain in effect for 10, 15, 20 or 30 years with consistent premiums and coverage. Higher coverage amounts require a medical exam.
  • Whole life. Choose from different payment schedules for these long-term permanent policies. Children 17 and younger won’t need a medical exam.
  • Children’s whole life. Lock in a low premium rate for your child at three coverage levels: $25,000, $50,000 or $75,000. Opt for a 10- or 20-year payment schedule.
  • Senior whole life. Those between 50 and 80 years old can get coverage ranging from $10,000 or $15,000. With no medical exam, you can be issued a policy in as little as a week.
  • Simplified term life. Simplified term life insurance is a starter policy that doesn’t require a medical exam. Choose a 10-, 15-, 20- or 30-year term with coverage ranging from $50,000 to $150,000.
  • DreamSecure Flexible Life Insurance. A long-term policy that changes with your needs. Premiums and coverage amounts adjust along life’s milestones, like marriage, children and retirement.

What riders can I add to my policy?

The insurer allows eligible policyholders to customize their coverage with riders. You may be able to add these extras to your policy:

  • Accelerated death benefit rider. If you become terminally ill, your policy pays a portion of your death benefit while you’re still alive to cover expenses such as hospital bills.
  • Child rider. Adds $15,000 worth of coverage for biological and adopted children.
  • Waiver-of-premium rider. Waives your premiums if you suffer a disability.

American Family life insurance reviews and complaints

Despite being in business for nearly 70 years, American Family isn’t accredited with the Better Business Bureau (BBB). However, they have an A rating from the organization for their customer interaction.

Customers award the insurer 1 out of 5 stars, with many beneficiaries highlighting the slow or frustrating claims process. The BBB has recorded 181 complaints over the last three years, most of which had to do with problems cancelling or receiving payouts for policies.

AM Best financial rating A
BBB accredited No
BBB rating A
1.14/5 out of 43 customer reviews
Trustpilot score 2.8/5 out of 5 customer reviews
Customer reviews verified as of 26 October 2021

Get quotes from life insurance companies like American Family

If you’re looking for more options to compare, take a look at these other providers.

Name Product Issue age Minimum Coverage Maximum Coverage Term Lengths Medical Exam Required
Everyday Life
18 - 70
10, 15, 20, 25, 30, 35 and 40 years.
Ladder multiple life insurance policies to save on the coverage you need for all your debts.
18 - 60 years old
10, 15, 20, 25, 30 years
Apply for term life insurance in minutes and get an instant decision all online. Plus, you’ll get to skip the medical exam.
20 - 60 years old
10, 15, 20, 25 or 30 years
No, for coverage up to $3M
Apply for term life insurance online without the medical exam. Get an instant decision and adjust your coverage at no charge.
18 - 65 years old
2 - 35 years
Not available in: AL, CA, CO, CT, FL, KY, ME, MS, NH, NJ, NY, ND, RI, SC, SD, VT, VI, WA
Nationwide life insurance
18 - 80 years old
10, 15, 20 and 30 years
Get term, whole, universal or no-exam life insurance with up to $1 million in coverage.
Haven Life
20 - 64 years old
10, 15, 20, 25 or 30 years available to those aged 20 - 49 years old.
10, 15, or 20 years available to those aged 50 - 64 years old.
No exams for some applicants
Fill out a quick online application and get approval in minutes with up to $3 million in coverage.

Compare up to 4 providers

Life insurance ratings

★★★★★ — Excellent

★★★★★ — Good

★★★★★ — Average

★★★★★ — Subpar

★★★★★ — Poor

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