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Liberty National life insurance review 2021

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This traditional insurer relies on a network of local agents to sell simple life insurance policies.

finder.com's rating: 3.5 / 5

★★★★★

  • Get a quote if… You live in a state that has local agents and don’t mind picking up the phone.
  • Choose a different provider if… You want to apply online now, or would prefer a more tech-savvy insurance company.

18 to 80

Issue Age

Not listed to Not listed

Coverage

Not listed

Medical Exam Required

Details

Policies Term, Whole, Accident insurance
Coverage maximum Not listed
Term lengths 10, 15, 20, 25, and 30 years
Medical exam required Not listed
Available states Not listed
Issue age Not listed

Pros

  • Network of local agents
  • Financial strength
  • Sells accidental policies
  • Regular promo offers

Cons

  • No online application
  • Limited product line
  • Short customer service window
  • Can be unresponsive
  • Agents not available in some states
Riders Waiver-of-premium rider

Expert review

Katia Iervasi

Review by


Katia Iervasi is a staff writer who hails from Australia and now calls New York home. Her writing and analysis has been featured on sites like Forbes, Best Company and Financial Advisor around the world. Armed with a BA in Communication and a journalistic eye for detail, she navigates insurance and finance topics for Finder, so you can splash your cash smartly (and be a pro when the subject pops up at dinner parties).

Expert review

Liberty National scores points for its network of local agents that know the ins out outs of insurance laws in their states, and for offering accident policies. Though it’s backed by financial strength, the insurer could be more transparent about its rates and the coverage it offers.

What types of life insurance does Liberty National offer?

Liberty National sells life insurance through a network of local, state-licensed professionals. It offers term and whole life policies, as well as accident insurance.

  • Term life
    These policies provide protection for a set period of time — usually 10, 15, 20, 25, and 30 years. Unlike most providers, Liberty National doesn’t disclose these details online. To find out more, you’ll need to discuss your requirements with a local agent.
  • Whole life
    Whole life insurance offers lifelong coverage, and a portion of each premium is invested to give your policy a cash value. The premiums stay the same for the life of the policy. Once you’ve accumulated enough cash value, you can take out loans against your policy during your lifetime.
  • Accident insurance
    The insurer has two accident policies:
    • Accident Protector Max kicks in to cover losses linked to a covered accident. It doesn’t account for injury or loss as a result of sickness.
    • Accidental Death pays out a death benefit if you die in an accident before the age of 75. The premiums stay level, and you can’t purchase coverage past the age of 75.

What riders can I add to my policy?

The insurer isn’t transparent about its riders on the site, but it does mention a waiver-of-premium rider, which allows you to waive your premiums if you suffer a disability, critical illness or injury.

How much does Liberty National life insurance cost?

The premiums vary between states, products and rate classes, with the best rates reserved for young, healthy non-smokers. The insurer doesn’t disclose its rates online, so you’ll need to contact a local agent to get an idea of how much you’ll pay.

Compare other life insurance companies

Name Product Issue age Minimum Coverage Maximum Coverage Term Lengths Medical Exam Required
Bestow
21 - 54 years old
$50,000
$1,000,000
10 or 20 years
No
Get a quote in less than 10 minutes with on-the-spot approval and no medical exam.
Haven Life
18 - 64 years old
$100,000
$3,000,000
10, 15, 20, or 30 years
No exams for some applicants
Fill out a quick online application and get approval in minutes with up to $3 million in coverage.
Ladder
20 - 60 years old
$100,000
$8,000,000
10, 15, 20, 25 or 30 years
Depends on policy
Apply for term life insurance online without the medical exam. Get an instant decision and adjust your coverage at no charge.
Policygenius
18 - 85 years old
$50,000
$10,000,000
10, 15, 20, 25, 30 years
Depends on provider and policy
Compare 12+ top insurers side-by-side to get the best possible deal, and shop return of premium policies online.
Fabric
21 - 60 years old
$100,000
$5,000,000
10, 15, or 20 years
Depends on policy
No-exam term policies up to $1 million online, with the option to upgrade to permanent life insurance later.
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Compare up to 4 providers

Liberty National reviews and complaints

Liberty National has been accredited with the Better Business Bureau since 1952, and has an A+ rating for its customer service and interaction. From customers, it’s earned two stars based on 19 reviews, and most of the complaints relate to group life insurance. Interestingly, many of the reviews are from agents and employees. Speaking of complaints, the BBB has recorded 38 in the last three years, which is fairly low for a life insurance company.

AM Best financial rating A+
BBB accredited Yes
BBB rating A+
1.83/5 out of 24 customer reviews
Customer reviews verified as of 21 January 2021

How do I sign up?

To apply for coverage, you’ll need to contact a local agent. To do this:

  1. Go to the Liberty National website. To find a local agent, type in your ZIP code and click Search.
  2. A list of agents in your state will pop up, along with their contact details.

If you can’t find an agent near you, call the main office on 800-333-0637 weekdays 7.30 a.m. to 5 p.m. CT, or email service@libertynational.com.

I’ve signed up. What happens next?

You’ll be assigned to an agent, who will answer your questions and talk you through the next steps. If you’re eligible for a policy, you’ll be able to apply over the phone.

Once your policy has been approved, create an online account on Liberty National’s eService Center to review your policy, update your details, and make online payments.

More about Liberty National

Liberty National Life Insurance Company is a subsidiary of the Torchmark Corporation and has been in the biz since 1900. Headquartered in McKinney, Texas, it specializes in life insurance and supplemental health insurance for employers and individuals. It operates via a network of licensed agents throughout the US.

Over the years, Liberty National has acquired a bunch of companies, including the United American Insurance Company of Dallas, Continental Investment Corporation and Brown Service Insurance Company.

For over 40 years, the provider has maintained an A+ (Superior) rating from AM Best, which points to its financial strength and ability to pay claims.

The company is committed to giving back with Closer to the Heart, a humanitarian project that offers financial support to the communities where its employees live and work. In 2014, its donations topped $220,000. Liberty National also donates to disaster relief efforts, such as Convoy of Hope.

However, if you don’t want to pick up the phone to apply for a policy, explore your options by comparing life insurance providers.

Frequently asked questions

Life insurance ratings

★★★★★ — Excellent

★★★★★ — Good

★★★★★ — Average

★★★★★ — Subpar

★★★★★ — Poor

Our experts analyze life insurance companies to help you to find the strongest possible policy and premium for your family’s needs. We assess their financial strength, customer satisfaction, policy features and riders. We then give each insurer a score between one and five stars that reflects their offering and reputation in the industry.

Learn more about our methodology here.

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