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29 LGBTQ-owned businesses to support today and every day
Because being a true ally means putting your money where your mouth is.
Supporting the queer community is more than just slapping on a rainbow during Pride and LGBTQ+ history months. It’s about making an active, conscious decision to buy products, donate to charities and push for fair hiring practices that benefit the LGBTQ+ community.
To help give you a starting off point, we compiled a list of queer-owned businesses and organizations that you can support not just today — but every day. These are all owned by LGBTQ+ people and staunch advocates for queer rights and liberation across the US and the world.
We reached out to each business featured for permission to include them on this list — making sure to include a mix of startups and longstanding companies alike. Know of another business you think should be included? Fill out the form at the bottom of this page and we’ll reach out.
Fashion and accessories
Each business featured in this category offers a variety of clothing and accessories made by LGBTQ+ people, for LGBTQ+ people — from swimwear and binders to sunglasses and earrings and everything in between.
Tomboyx is an underwear brand “made for any body.” Founded by married business partners Fran Dunaway and Naomi Gonzalez, they created the brand to make masculine clothing in a variety of sizes, colors and styles for queer women in particular. Their collection also features bras designed for post-mastectomy and transitioning bodies, making sure to support the trans community, too.
Burkinabae is an eyewear company founded by Karen Emilienne (Emmi) Chatelain, a queer person of color from Burkina Faso. She combines her love for fashion and passion for philanthropy in Burkinabae. Aside from selling fabulous eyewear, the Burkinabae collection also features headwraps, necklaces, earrings and bracelets that are loud, colorful, and big — just like the queer community.
Despite the name, GayPride Apparel sells a lot more than just clothes. Their focal product is “proud, gay, and sassy T-shirts,” but they also sell mugs, posters, flags, hats, stickers and tote bags.
Owners Jesus Gutierrez and Sergio Aragon were best friends growing up and eventually became a couple in 2017, founding GayPride Apparel two years later. They ensure that all products are ethically sourced and partner with a number of LGBTQ+ organizations to give back to the community.
Founded by designer Daniel DuGoff, HOMOCO is a queer swimwear company that embodies the ethos: “Fashionable people who like fun.” The brand’s swim trunks are made out of recycled plastic and its shirts out of Tencel, which is sustainably harvested. A portion of HOMOCO’s profits go to ocean conservation and queer rights organizations.
GC2B is a trans-owned company making binders for the transgender community. Founder and CEO Marli Washington is a trans man who used his experiences to create GC2B, which seeks to provide accessible, comfortable and safe binding options for everyone who needs them. It’s the first brand to create products patented specifically for gender-affirming chest binding.
Beauty and skincare
Each business in this category sells makeup, skincare and haircare products that are formulated for all gender identities and sexualities — and they’re LGBTQ-owned, too.
Legends Creek Farm
Legends Creek Farm is based in Connecticut, and is certified by the Connecticut chapter of the NGLCC. They sell a variety of beauty products, including soap, body butter, shampoo and conditioner, and herbal salves. The farm keeps between ten and twenty goats at a time and raise them with love, using the goat’s milk to make their products. Their products are also 100% cruelty free.
Jade and Fox
Jade and Fox sells beautifully packaged skincare products and fragrances using scientifically proven original formulas, created by a licensed professional. From body oils to facial cleansers to whipped scrubs, its collection of products appeal to people of all genders.
Alder New York
Alder New York is a clean, vegan skincare and beauty brand focused on selling inclusive products for all skin types. It uses ingredients that are both plant-based and approved by dermatologists to bring people of all ages and genders antiaging serums, muscle relieving massage stones and face masks, firming moisturizers and more.
Fluide is all about sparkles — selling everything from biodegradable glitter for Pride parades and parties, to lipsticks and glosses, to nail polish and eyeliner. Its cruelty-free line of products come in a rainbow of colors — a nod to just how vibrant the LGBTQ+ community is — and are made for people of all identities, sexualities and skin tones. Many of its shades are even named after queer spaces around the world, like The Rosemont and Ginger’s.
Cult and King
Cult and King is a haircare brand selling high-end products made without all the toxic chemicals traditionally found in haircare. As an environmentally conscious company, its manifesto is focused on defending the planet through a “revolt in haircare.” It’s based in Utah and certified by the Utah Chapter of the NGLCC.
Lifestyle and wellness
From cross-stitching kits to sex toys to pop culture-inspired candles, these lifestyle brands celebrate all that’s colorful and vibrant within the LGBTQ+ community.
Feelmore Adult Gallery
Feelmore Adult Gallery mandates that safe sex is essential and sells a variety of sex toys, from vibrators to dildos to lingerie. It’s LGBTQ+ owned and inclusive of all gender identities, sexualities and races, with a goal to help us all have the best sex of our lives.
Junebug and Darlin
Zoe, who identifies as a queer femme, operates Junebug and Darlin, an Etsy shop based out of Portland, Oregon. She sells cross-stitching kits to help people begin their cross-stitch journeys, which has become an increasingly popular hobby within the LGBTQ+ community.
Show and Tell
Show and Tell is a concept shop that sells notecards, masks, bandanas, t-shirts, scarves and quilts — all with colorful themes that celebrate LGBTQ+ people, people of color and marginalized communities. It even donates 15% of all sales in its Pride collection to the Marsha P. Johnson Institute, a nonprofit that defends and protects the rights of Black transgender and gender nonconforming people.
Cofounders and real-life partners Matthew Herman and David Kien started Boy Smells from their kitchen in 2016. The lifestyle brand offers candles and intimates to reject and go beyond the gender binary. All of it is packaged in pink, too. Their products are made for all genders, races and sizes — with a goal to make loving your identity a daily ritual.
Bijou Candles sells beautifully packaged votive sets named after queer icons, starlets and witches in popular culture — including Madonna, Cher, Stevie, Hermione and Willow. Each collection comes in a different color in a range of floral, fruity or earthy scents — from white sage and neroli to jasmine and rosewater.
Erdos and Ko
Based in Dallas, Erdos and Ko sells luxury household items like chairs, sofas, desks and lamps. Founders and partners John Erdos and Louis Koay have a passion for functional, yet beautiful furniture design.
Nonprofits and advocacy groups
While this next group of organizations aren’t necessarily places to shop, they’re still equally in need of our support. They all advocate for LGBTQ+ rights and queer liberation, helping thousands of LGBTQ+ people facing discrimination, harassment and violence every day.
The Trevor Project
The Trevor Project is the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ youth. It offers a 24/7 support line for young people seeking help and advice in the face of suicidal thoughts and questioning of their sexual identity. The organization also educates groups who work with young people so that they can better help LGBTQ+ youth in the future.
Transgender Law Center
The Transgender Law Center is a legal advice service specifically dedicated to helping transgender people of all races fight for liberation and rights. The nonprofit is led by Kris Hayashi, the first trans person of color to lead an organization of this size and scope.
The Trans Journalists Association
The Trans Journalists Association was created for trans journalists in newsrooms across the world. It provides guidance on how to report on trans people both sensitively and accurately, in an attempt to combat the rising anti-trans articles that have surfaced in recent years.
The Dresscode Project
The Dresscode Project is a global group seeking to create salons and barbers that offer services specific to LGBTQ+ clients. They provide member salons and barbers with resources and training to enable them to support LGBTQ+ clients in hair care.
The National Association of LGBTQ+ Journalists
Thirty years ago, the NLGJA began offering support and guidance for students, media educators and seasoned journalists on fair and sensitive reporting of LGBTQ+ issues. While they’re based in Washington DC, they help journalists across the country.
Venues and community groups
Celebrate the history in the LGBTQ+ community by supporting these bars, venues, historical societies and more.
The Stonewall Inn
The Stonewall Inn is famous for being the place where Pride began. Fifty-one years ago, activists were at the gay bar and fought against violent police officers for queer liberation. That set off a global movement that exists to this day, with Pride parades commemorating that original protest each year. A visit to New York City would not be complete without a visit to The Stonewall Inn, but they also take donations on their website.
GLBT Historical Society
The GLBT Historical Society is a public history center and archives that collects, preserves, exhibits and provides public access to materials and knowledge to support and promote understanding of LGBTQ history, culture and arts in all their diversity. Founded in 1985, the society maintains one of the world’s largest collections of LGBTQ+ historical materials.
Queeret is an organization that offers meetups for the LGBTQ+ community in states across the country — from Michigan to Florida to California. They market themselves as a global community for queer introverts, giving LGBTQ+ people the opportunity to connect with others in the community in a safe and welcoming environment. The events are always quiet and sober, so that queer people who don’t drink are still able to meet fellow LGBTQ+ people. Founder Josh Hersh created the organization due to his own desire for safe, sober spaces for queer introverted people.
Camera Ready Kutz
Camera Ready Kutz is a queer-owned barbershop located in New York City. It offers creative personal grooming for adults and kids — creating an amazing safe space for LGBTQ+ people.
The Bureau of General Services – Queer Division (BGSQD) is a queer cultural center in New York City that hosts over 200 events each year in the form of readings, film screenings, performances and workshops — all designed with a queer audience in mind. A vital and unique queer space, BGSQD also sells books and hosts online events to keep the center going amidst the COVID-19 pandemic.
These LGBTQ-owned businesses based overseas support queer liberation throughout the world.
Gay’s The Word
Gay’s The Word is an independent bookshop based in London, UK, but it also offers online orders and virtual events. It’s the only LGBTQ+ bookshop in England, and has been operational since 1979. It has since been featured in popular culture, including the 2014 film Pride and BBC’s Killing Eve. It’s a lovely bookshop, offering a large selection of queer books and support for the LGBTQ+ community.
Based in Montreal, Lovestruck Prints sells handmade stickers, clothing, accessories and prints that depict queer and femme people. Founded by Genevieve Darling, she created this lifestyle brand to reclaim the space from a heteronormative society. Her products ship to the US, and her website also offers free coloring pages to download, which she illustrates herself.
GrrrlsSpells, a name reminiscent of the feminist Riot Grrrls movement of the ’90s, sells spooky queer art and accessories. Everything in this Etsy shop — from pins and t-shirts to stickers and prints — has a witchy element to it. And it gives a nod to the punk-rock movement in its choice of mostly pink and black colors. While it’s based in Toronto, Canada, it does ship to the US.
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