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finder.com's rating: 2.5 / 5
★★★★★
21 to 55
Issue Age
$50,000 to $1,000,000
Coverage
Not required
Medical Exam Required
Policies | Term life insurance |
---|---|
Coverage maximum | $1,000,000 |
Term lengths | 10 and 20 years |
Medical exam required | Not required |
Available states | All 50 states |
Issue age | 21 - 55 years old |
Riders |
No riders available |
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Review by
Katia Iervasi is a staff writer who hails from Australia and now calls New York home. Her writing and analysis has been featured on sites like Forbes, Best Company and Financial Advisor around the world. Armed with a BA in Communication and a journalistic eye for detail, she navigates insurance and finance topics for Finder, so you can splash your cash smartly (and be a pro when the subject pops up at dinner parties).
Lemonade is a well-known insurer in the home, renters and pet space, and recently added life insurance to their lineup. They offer term life insurance in 10- or 20-year lengths, with a broad range of coverage spanning $50,000 to $1 million. The online application process is seamless, and policies are underwritten by North American, a financially stable company with a good reputation.
The policy is priced on the lower end of the spectrum. But the underwriting standards are strict, so you may not qualify for the lowest rates if you have a personal or family history of major health conditions — like heart disease or diabetes.
If you’re looking for a permanent policy, compare life insurance companies.
The premium you pay comes down to the coverage amount and term you choose, as well as your age, health, medical history, lifestyle and occupation. But Lemonade’s life insurance policies start at $9 a month, according to the site.
Lemonade’s life insurance policies are issued by Bestow and underwritten by North American Company, and their underwriting standards are relatively strict.
To reach their super-preferred rate class and score the lowest rates, you’ll need to meet these guidelines:
Yes — Lemonade offers a bundling discount across all its policies. You might be able to lower your monthly premium by 10% if you have a homeowners, renters or pet insurance policy with the company.
You can get a free quote online by filling out a comprehensive form. These are the steps:
Through its partner Bestow, Lemonade sells term life insurance lasting 10 or 20 years — with coverage between $50,000 to $1 million. The policy is targeted to healthy people between 21 and 55 years old, and doesn’t require a medical exam.
You can’t customize your coverage with riders — though this is fairly typical for insurtech companies.
Since Lemonade recently launched their life insurance product, there aren’t many reviews as of February 8, 2021 — but the company has been operating for over five years.
While it’s not accredited with the Better Business Bureau (BBB), Lemonade has a B+ rating for its failure to respond to three customer complaints. The BBB has recorded 103 complaints in the past three years, most of which had to do with homeowners and renters insurance. Customers award the company 4.3 out of 5 stars based on 230 reviews, with many praising the user-friendly app and reasonably priced policies.
On TrustPilot, Lemonade has 2.5 stars based on 29 reviews, with many customers saying it’s frustrating to try to get a real person on the phone.
As for North American Company, it’s been around for over 130 years and is accredited with the BBB. It has an A+ rating from the BBB, and 4.9 out of 5 stars based on 18 reviews. Customers filed 13 complaints over the past three years, which is relatively small for an insurance company of its size. Finally, Bestow has an A+ rating with the BBB, and 4.7 out of 5 stars on TrustPilot — which points to good customer service.
AM Best financial rating |
Not Rated |
BBB accredited | No |
BBB rating | B+ 4.3/5 out of 231 customer reviews |
Trustpilot score | 2.4/5 out of 29 customer reviews |
Customer reviews verified as of | 12 February 2021 |
★★★★★ — Excellent
★★★★★ — Good
★★★★★ — Average
★★★★★ — Subpar
★★★★★ — Poor
Our experts analyze life insurance companies to help you to find the strongest possible policy and premium for your family’s needs. We assess their financial strength, customer satisfaction, policy features and riders. We then give each insurer a score between one and five stars that reflects their offering and reputation in the industry.