Kim Kardashian teases launch of debut concealer range
The reality TV star’s eagerly anticipated line will go on sale next week.
Kim Kardashian is set to launch her debut line of concealers.
The range, which is based on her own three-step concealing process, goes on sale March 23.
The reality TV star teased the upcoming range on her Instagram page with a photo of her, her mother Kris and her grandmother M.J. looking flawless.
The KKW Beauty Concealer Kits include 16 shades of liquid concealer, four shades of loose power and four shades of pressed brightening powder.
And while the process of applying all three for that perfect, clear-skinned look might sound arduous, Kim assured her fans that it’s actually quite a simple process.
Kim has also separated all the products into four categories based on skin tone: light, medium, dark and deep dark.
Each product can be bought either separately for $18 each or the set of three – which also includes the concealer trio and two brushes, for $80.
Kim explained why she used her 67-year-old mother and 82-year-old grandmother in the campaign.
“I wanted to show it’s not always about these young, perfect models that are going to look good no matter what. We really had to make sure that the concealer worked on different skin types and ages as well,” Kim said.
Last month, the star released a trio of candy heart-styled perfumes branded as Kimoji Hearts fragrances.
Check out that news and much more from the world of fashion and beauty in last week’s edition of our “fashion and beauty deals we can’t get enough of”.