Khloe Kardashian’s jeans company launches maternity denim range
The pregnant reality TV star has expanded her clothing line to include expectant mothers.
Khloe Kardashian has launched a new range of womenswear as part of her Good American jeans company, geared towards expectant mothers.
The reality TV star, who is expecting her first child with partner and NBA player Tristan Thompson in April, has created a line of maternity denim entitled Good Mama. The range, which is also available in plus size options, features two fits for women at all stages of their pregnancies.
One of the jeans is called The Honeymoon and is designed for women in the early stages of pregnancy and comes in a mid or low-rise cut and has two non-restrictive elasticated panels at the waistband.
The second is called The Home Stretch for those in the final stages of pregnancy and has been designed with an ultra-soft belly cocoon.
The Honeymoon costs $149, while a pair of The Home Stretch costs $179 and all jeans range in size from a double zero to a 24, so there’s a pair to fit and suit everyone.
Khloe developed the new line when she realised there wasn’t much choice for fashion-conscious expectant mothers.
“The maternity market, it’s just not as cute and fun as you want it to be, especially when you are a fashion girl,” Khloe said.
Khloe founded Good American with British fashion executive Emma Grede in October 2016 at Nordstrom and sold $1 million worth of clothes on their launch day. The company primarily sells jeans but has branched out into bodysuits, sweaters, skirts and accessories.
Good American had a store within VFiles in New York’s SoHo district and was at shops-in-shop at Bloomingdale’s. Last December, the company opened its first pop-up on the West Coast at the Americana at Brand shopping center in Glendale, California, which remained open until early January 2018.