Kat Von D Beauty announces a new collection of vegan brow makeup

Posted: 23 March 2018 11:31 am

Because you shouldn’t have to choose between great eyebrows and cruelty-free living.

Mark your calendars for April 20th and get your makeup shelf ready! Kat Von D is shaking up the beauty world again with a delightful new collection of vegan brow pomades, eyebrow pens and brow powders. There’s even a great eyebrow brush to top off the collection, which is also vegan.

Designed to last for 24 hours, this is the brow makeup that will let you play all day. Although you might think of brow makeup as only coming in neutral tones, Kat Von D’s interpretation features multiple pops of brilliant color. Meet your new eyebrows, in cruelty-free technicolor.

What colors are available in the new Kat Von D brow collection?

If you want to keep it basic, you can always snag the traditional, neutral color options when selecting your new favorite brow pomade. You can choose from blonde, taupe, light brown, medium brown, dark brown, walnut or graphic. Other brow favorites only have three or four generic natural colored choices, so it’s great to see Kat Von D branching out and making brow makeup more personal.

If you want to get more colorful, you can try some of the bolder shades available. On the more conservative side, colors like eggplant purple Aubergine and super light blonde Bleach are ready to make a subtle statement. For eyebrows that are even more fearless, there are colors like bright purple Roxy, fierce red Scarlet, electric blue Satellite, St. Patrick’s green Lemmy and even bright yellow Daffodil. Who knew there were as many colors of eyebrow pomade as there are eye shadows?

How much does the collection cost?

The vegan brow pomades cost $19.00, which is fairly affordable for department store quality makeup. There are also brow powders and brow pencils, which come in only neutral colors and cost $20.00. Finally, you can buy the vegan Kat Von D brow brush for $18.00, which is a serious steal.

Where can I buy the new Kat Von D brow collection?

The new collection will be available April 20 at Sephora. You can also order it directly from the Kat Von D website.

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