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Top Korean-American beauty brands
Gentle skincare and makeup driven by innovative Korean beauty technology.
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Beauty & Makeup
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Korean beauty trends revolve around achieving “glass skin,” or skin that appears poreless and dewy. K-beauty also stresses using products made from natural ingredients like fruit extracts and a layered skincare routine that generally involves multiple steps.
Many Korean-American brands have combined Korean beauty technology to create products that help you get glowing skin. The founders and owners of these companies are usually underrepresented in the beauty industry and strive to make Korean beauty accessible to everyone.
We’ve compiled a list of Korean-American beauty brands that you can find at large retailers and specialty beauty stores. This collection is just a start. If you know a brand that we can add, spill the tea by filling out the form at the bottom of this page or leaving a comment.
Top Korean-American beauty companies
| Beauty brand | Owner | Products offered | What to know | Where to shop |
|---|---|---|---|---|
| Then I Met You | Charlotte Cho | Skincare | A premium skincare line founded by Charlotte Cho, chief curator of Soko Glam, one of the largest online marketplaces for Korean beauty products. | Then I Met You |
| Clé Cosmetics | Lauren Jin | Skincare | Non-toxic, vegan and cruelty-free skincare with the latest Korean beauty technology. | Amazon |
| Glow Recipe | Sarah Lee | Skincare | Clean, cruelty-free skincare with colorful packaging and natural ingredients. Brand was created by two former vice presidents of global marketing at L’Oréal, Sarah Lee and Christine Chang. | Sephora |
| KraveBeauty | Liah Yoo | Skincare | Gentle skincare products that focus on hydration and skin health. | KraveBeauty |
| Peach & Lily | Alisha Yon | Skincare | Toxin-free skincare products that marry natural ingredients with Korean skincare technology. | Ulta |
| Venn | Brian Oh | Skincare | A skincare line that uses research and science to streamline complicated skincare routines. | Venn |
| Hero Cosmetics | Ju Rhyu | Skincare | Cruelty-free, vegan-friendly solutions for pimple emergencies | Target |
| Jinsoon | Jin Soon | Makeup | Non-toxic, vegan-friendly and cruelty-free nail polish with a shiny, chip-proof finish | Jinsoon |
| Julep | Jane Park | Makeup and skincare | A makeup and skincare line steeped in Korean beauty traditions without the complicated routine | Target |
We are updating this page regularly, but if you know of a Korean beauty brand that belongs on this page, reach out to our team.
Where to shop for Korean-American beauty brands
Upgrade your skincare routine when you shop Korean-American beauty products at these stores:
Target: A megastore that carries household essentials as well as thoughtfully curated beauty brands.
Target increased its business with diverse suppliers by nearly 65% between 2016 and 2018. The company has noted its plans to continue building stronger partnerships with underrepresented companies to offer more inclusive products and brands like Hero Cosmetics.
Target increased its business with diverse suppliers by nearly 65% between 2016 and 2018. The company has noted its plans to continue building stronger partnerships with underrepresented companies to offer more inclusive products and brands like Hero Cosmetics.
Walmart: An enormous retailer with a robust beauty department and self-care must-haves.
Walmart announced strategies to diversify its shelf space in June. For example, it intends to look at its suppliers and sellers to include more BIPOC-businesses, including companies like Jinsoon.
Walmart announced strategies to diversify its shelf space in June. For example, it intends to look at its suppliers and sellers to include more BIPOC-businesses, including companies like Jinsoon.
Ulta: A beauty retailer with a full range of drugstore to high-end makeup and skincare products.
Ulta has a category exclusively for Korean skincare on its website, including Korean-American brands like Peach & Lily. You can also search by skin type or skin concern to find products that are right for you.
Ulta has a category exclusively for Korean skincare on its website, including Korean-American brands like Peach & Lily. You can also search by skin type or skin concern to find products that are right for you.
Sephora: A beauty supercenter brimming with prestige cosmetics.
Sephora's website has a buying guide to help customers identify Korean brands and fan favorites. Choose from soothing moisturizers, masks and serums to get your glow on.
Sephora's website has a buying guide to help customers identify Korean brands and fan favorites. Choose from soothing moisturizers, masks and serums to get your glow on.
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