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Korean beauty trends revolve around achieving “glass skin,” or skin that appears poreless and dewy. K-beauty also stresses using products made from natural ingredients like fruit extracts and a layered skincare routine that generally involves multiple steps.
Many Korean-American brands have combined Korean beauty technology to create products that help you get glowing skin. The founders and owners of these companies are usually underrepresented in the beauty industry and strive to make Korean beauty accessible to everyone.
We’ve compiled a list of Korean-American beauty brands that you can find at large retailers and specialty beauty stores. This collection is just a start. If you know a brand that we can add, spill the tea by filling out the form at the bottom of this page or leaving a comment.
Beauty brand | Owner | Products offered | What to know | Where to shop |
---|---|---|---|---|
Then I Met You | Charlotte Cho | Skincare | A premium skincare line founded by Charlotte Cho, chief curator of Soko Glam, one of the largest online marketplaces for Korean beauty products. | Then I Met You |
Clé Cosmetics | Lauren Jin | Skincare | Non-toxic, vegan and cruelty-free skincare with the latest Korean beauty technology. | Amazon |
Glow Recipe | Sarah Lee | Skincare | Clean, cruelty-free skincare with colorful packaging and natural ingredients. Brand was created by two former vice presidents of global marketing at L’Oréal, Sarah Lee and Christine Chang. | Sephora |
KraveBeauty | Liah Yoo | Skincare | Gentle skincare products that focus on hydration and skin health. | KraveBeauty |
Peach & Lily | Alisha Yon | Skincare | Toxin-free skincare products that marry natural ingredients with Korean skincare technology. | Ulta |
Venn | Brian Oh | Skincare | A skincare line that uses research and science to streamline complicated skincare routines. | Venn |
Hero Cosmetics | Ju Rhyu | Skincare | Cruelty-free, vegan-friendly solutions for pimple emergencies | Target |
Jinsoon | Jin Soon | Makeup | Non-toxic, vegan-friendly and cruelty-free nail polish with a shiny, chip-proof finish | Jinsoon |
Julep | Jane Park | Makeup and skincare | A makeup and skincare line steeped in Korean beauty traditions without the complicated routine | Target |
Upgrade your skincare routine when you shop Korean-American beauty products at these stores:
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