Why did Isuzu stop selling cars in the US?
Because not very many people were buying them. Isuzu slowly cut down the number of models it was selling in the US, trying to focus on only its bestsellers. By early 2009, the only two Isuzu non-commercial vehicles being sold in the US were the Ascender SUV and I-Series pickup trucks — and neither were selling well.
In January 2009, Isuzu announced that it was pulling both from the US market. However, the company’s commercial trucks continue to sell well and are available in the states.