iPhone sales stats

Just how popular is Apple's smartphone in the US?

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As the world anticipates the release of the whiz-bang iPhone 8, we delve into the number of iPhones bought per year in the US, along with how much we’re spending on these devices. This includes projections for 2017.

The marketing-savvy Apple doesn’t publish its sales figures. But fear not: We’ve calculated a conservative estimate using readily available data on smartphone penetration rates and Apple’s iPhone market share.

How much are we spending on iPhones?

We crunched the numbers to reveal that iPhone sales are only getting more popular as time goes on. In fact, our estimation reveals that Americans have spent more than $103.7 billion on iPhones between 2012-2016. We predict that nearly $35 billion will be spent on iPhones in 2017 alone.

The iPhone’s market share …

Interestingly, the iPhone’s market share consistently peaks leading up to and following the release of a new model of iPhone, which commonly takes place in October each year.

We also predict how the release of the new iPhones – the 8, the 8 Plus and the X – will affect Apple’s market share.

How many iPhones are we purchasing?

Our calculations reveal that more than 159.6 million units have been sold between 2012-2016. iPhone sales have been relatively consistent since 2014, hitting their peak in 2016. We anticipate that 2017 will topple last year’s sales, coming in at USD $42,428,797.

iPhone statistics: 2012–2017

See how the iPhone has stacked up since 2012, including projections for 2017.

YearAverage iPhone price ($)Average iPhone market share (%)US smartphone penetration (%)Estimated iPhones purchased that yearEstimated amount spent on iPhones
2012$64942.71%39%27,791,283$18,036,542,559
2013$59941.97%46%31,463,333$18,846,536,627
2014$69937.31%53%33,073,632$23,118,468,981
2015$69934.18%59%31,854,457$22,266,265,455
2016$60635.47%64%35,453,992$21,473,301,336
2017$82440.25%69%42,428,797$34,961,328,977

Source: finder.com, Trading Economics/Australian Bureau of Statistics, Kantar, Statista

Release dates and prices

Compare the release details of each model, from the iPhone 4s and up.

ModelUS release dateUS price* at release (USD)
iPhone 4s10/14/2011649
iPhone 59/21/2012649
iPhone 5c9/20/2013549
iPhone 5s9/21/2013649
iPhone 69/19/2014649
iPhone 6 Plus9/19/2014$749
iPhone 6s9/25/2015$649
iPhone 6s Plus9/25/2015$749
iPhone 79/16/2016$649
iPhone 7 Plus9/16/2016$769
iPhone SE3/31/2016$399
iPhone 89/22/2017$699
iPhone 8 Plus9/22/2017$799
iPhone X3/11/2018$999

Source: iPhone 4s: US | iPhone 5: US | iPhone 5c: US | iPhone 5s: US | iPhone 6: US | iPhone 6 Plus: US | iPhone 6s: US | iPhone 6s Plus: US | iPhone SE: US | iPhone 7: US | iPhone 7 Plus: US, iPhone 8: US | iPhone 8: US | iPhone X: US.
*Prices based on entry-level iPhone models.

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Allan Givens
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