iTunes review | Price, features and content

Last updated:  

All the latest movies, accessible from any Apple device.

Originally designed by Apple to sync music to iPods, iTunes now offers access to apps, movies and TV shows as well. You can either rent movies to watch within a specific time period, or pay to own a version that you can download to your device.


Service typePay TV
Free trialNo
Pricing starts atVaries
Lock-in contractNo

iTunes is no longer available

In June 2019, Apple revealed it would be shuttering the iTunes store in favor of Apple Music, Apple Podcasts, Apple Books and Apple TV. When you switch to the new apps, all of your existing purchases will come with you and the functionality you’ve come to expect from iTunes will still be there – albeit spread across several apps.

This review was written when iTunes was still available, and the information is now out of date.

For more information on how you can stream TV shows and movies, read our review of Apple TV+.

Price and packages

iTunes doesn’t have a monthly subscription package. It works on a pay-as-you-go basis, so you only pay for shows or movies that you rent or download.

TV Shows

EpisodeEntire Season
PriceFrom $1.99From $19.99


PriceFrom $4.99From $9.99

What devices are compatible with iTunes?

iTunes is available as software on Windows and Mac OS computers, or in app form for iOS devices — iPhones, iPads, and iPods.

Top picks on iTunes


How do I sign up to iTunes?

If you already have an Apple device, then you should automatically have iTunes and an Apple ID, which is required to rent or buy content from the store. If you have lost your username or password then it is easy to recover at the sign-in screen.

iTunes pros and cons


  • Optimized for Apple devices like iPad, iPhone, and Mac
  • Wide selection of recent titles
  • Can pay using iTunes gift cards, which are often discounted


  • Expensive option for heavy users
  • Walled-garden service, with the exception of PCs


iTunes is a solid choice if you want to have access to recent movies and TV shows, and don’t mind paying for individual access. If you want access on a mobile device other than an iPhone, you may prefer to look elsewhere.

Case study: Jennifer's experience

Jennifer Gimbel profile photo
Jennifer Gimbel
The few times I’ve bought or rented movies from iTunes is when it gets new releases before Amazon Video.

The prices of the two services are comparable, so the main reason I sometimes opt for watching on iTunes is because I don’t want to wait for the movie to become available on Amazon.

Otherwise, I tend to stick with Amazon Video. While I have an iPhone and iPad, I don’t have an Apple TV — meaning anything I rent or buy through iTunes is restricted to watching on my phone or tablet. Not ideal for moving watching.

Compare streaming services

Name Product Service type Pricing starts at Free trial 4K or UHD Number of devices Simultaneous streams
On-demand streaming
7 days
On-demand streaming
On-demand streaming
30 days
The Disney Bundle
On-demand streaming, Sports
On-demand streaming

Compare up to 4 providers

Frequently asked questions

Ask an expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use and Privacy and Cookies Policy.
Go to site