All the latest movies, accessible from any Apple device.
Originally designed by Apple to sync music to iPods, iTunes now offers access to apps, movies and TV shows as well. You can either rent movies to watch within a specific time period, or pay to own a version that you can download to your device.
In June 2019, Apple revealed it would be shuttering the iTunes store in favor of Apple Music, Apple Podcasts, Apple Books and Apple TV. When you switch to the new apps, all of your existing purchases will come with you and the functionality you’ve come to expect from iTunes will still be there – albeit spread across several apps.
This review was written when iTunes was still available, and the information is now out of date.
iTunes doesn’t have a monthly subscription package. It works on a pay-as-you-go basis, so you only pay for shows or movies that you rent or download.
What devices are compatible with iTunes?
iTunes is available as software on Windows and Mac OS computers, or in app form for iOS devices — iPhones, iPads, and iPods.
Top picks on iTunes
How do I sign up to iTunes?
If you already have an Apple device, then you should automatically have iTunes and an Apple ID, which is required to rent or buy content from the store. If you have lost your username or password then it is easy to recover at the sign-in screen.
iTunes pros and cons
Optimized for Apple devices like iPad, iPhone, and Mac
Wide selection of recent titles
Can pay using iTunes gift cards, which are often discounted
Expensive option for heavy users
Walled-garden service, with the exception of PCs
iTunes is a solid choice if you want to have access to recent movies and TV shows, and don’t mind paying for individual access. If you want access on a mobile device other than an iPhone, you may prefer to look elsewhere.
Case study: Jennifer's experience
The few times I’ve bought or rented movies from iTunes is when it gets new releases before Amazon Video.
The prices of the two services are comparable, so the main reason I sometimes opt for watching on iTunes is because I don’t want to wait for the movie to become available on Amazon.
Otherwise, I tend to stick with Amazon Video. While I have an iPhone and iPad, I don’t have an Apple TV — meaning anything I rent or buy through iTunes is restricted to watching on my phone or tablet. Not ideal for moving watching.
Compare streaming services
Frequently asked questions
Rented movies or TV shows are available for up to 30 days. However, once you begin watching you will only retain the content for 24 hours, so plan ahead and make sure you can watch your movie or TV show within that time.
Whenever you buy a single episode of a TV show you will be given the option of downloading the full series, and you’ll be credited for the amount that your initial single episode cost.
If you have Apple TV then your content will be available to watch instantly on your Apple TV service. Alternatively you can plug your laptop into a TV via a HDMI cable and watch it that way.
Melanie Huddart joined Finder’s editorial team in 2017, helping to polish up content across niches that include home loans, share trading, shopping and travel. Melanie earned a BA in Specialized Honors English and a BEd from York University in Toronto, Canada. When she isn’t focused on making articles shine, you can find her hanging with her son and her dog, practicing yoga or searching for the next greatest beach.
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