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iTunes Review | Price, Features and Content

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All the latest movies, accessible from any Apple device.

Originally designed by Apple to sync music to iPods, iTunes now offers access to apps, movies, and TV shows as well. You can either rent movies to watch within a specific time period, or pay for a permanent version which you can download to your device.


Service typePay TV
Free trialNo
Pricing starts atVaries
Lock-in contractNo

Price and packages

iTunes doesn’t have a monthly subscription package, it works on a pay-as-you-go basis. Meaning that you only pay for shows or movies that you rent or download.

TV Shows

EpisodeEntire Season
PriceFrom $1.99From $19.99


PriceFrom $4.99From $9.99

What devices is iTunes compatible with?

iTunes is available as software on Windows and Mac OS computers, or in app form for iOS devices (iPhones, iPads, and iPods).

Top picks on iTunes

iTunes-us-04 iTunes-us-05 iTunes-us-06
iTunes-us-07 iTunes-us-08 iTunes-us-09

How do I sign up to iTunes?

If you already have an Apple device, then you should automatically have iTunes and an Apple ID, which is required to rent or buy content from the store. If you have lost your username or password then it is easy to recover at the sign in screen.

iTunes pros and cons


  • Optimised for Apple devices like iPad, iPhone, and Mac
  • Wide selection of recent titles
  • Can pay using iTunes gift cards, which are often discounted


  • Expensive option for heavy users
  • Walled garden service (with the exception of PCs)


iTunes is a solid choice if you want to have access to recent movies and TV shows, and don’t mind paying for individual access. If you want access on a mobile device other than an iPhone, you may prefer to look elsewhere.

Compare streaming services

Name Product Service type Pricing starts at Free trial 4K or UHD Number of devices Simultaneous streams
On-demand streaming
30 days
On-demand streaming
7 days
Amazon Prime
On-demand streaming
30 days
On-demand streaming
7 days
Pay TV
7 days

Compare up to 4 providers

Frequently asked questions

Case study: Jennifer's experience

Jennifer Gimbel profile photo
Jennifer Gimbel
The few times I’ve bought or rented movies from iTunes is when it gets new releases before Amazon Video.

The prices of the two services are comparable, so the main reason I sometimes opt for watching on iTunes is because I don’t want to wait for the movie to become available on Amazon.

Otherwise, I tend to stick with Amazon Video. While I have an iPhone and iPad, I don’t have an Apple TV — meaning anything I rent or buy through iTunes is restricted to watching on my phone or tablet. Not ideal for moving watching.

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