Amazon Prime Video

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Amazon Prime Video: Price, features and content compared

Online retail giant Amazon shifted into the video streaming market in 2011 and went global with the service in late 2016. Here's what you need to know to watch in India.

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Long before Netflix launched in India and before video streaming was even a thing, Indians looking for a bargain on the latest DVD movies would often head to Amazon to try to get a better price. And while that still happens, the rise of streaming platforms has changed the way Indians consume their entertainment.

Amazon wasn’t oblivious to the benefits of streaming. As far back as 2006, Amazon offered video rental and download services like iTunes, but in 2011 it launched Amazon Prime Instant Video in the US, a streaming platform offering a huge range of content to customers of its US$99 per year Amazon Prime service. But it wasn’t until December 2016 that Amazon’s streaming efforts really became relevant for Indians.

Timed around the launch of the spiritual Top Gear successor The Grand Tour, Amazon took Prime Video global to 200 countries around the world, including India. While global licensing arrangements meant the line-up of content at launch was not as extensive as Netflix, Amazon’s publicly announced significant investment in original series and acquisition of other broadcasters’ content has made Prime Video a big player in streaming.

On 24 September 2021, Amazon also started Prime Video Channels in India. This brings the option to subscribe to 9 additional app services through your Prime login consisting of global and local binge-worthy content. This includes thousands of movies, TV shows, reality TV, documentaries.

Does Prime Video have a free trial?

Yes, Prime Video comes with a 30-day free trial. This gives you access to all of the services Prime Video offers including Amazon Music and free shipping.

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Amazon Prime Video 30-day free trial

Sign up to a free 30-day trial for Amazon Prime Video and instantly access 1000s of shows and movies to stream.

How much does Amazon Prime Video cost in India?

There was plenty of discussion around how much Amazon Prime Video might cost when it went global late in 2016. Fortunately for Indians, Amazon has decided to be rather aggressive with its pricing strategy for its streaming video platform.

On 14 December 2016, Amazon started offering Prime Video to Amazon Prime subscribers in India. An Amazon Prime subscription includes not only Amazon Prime Video access but free and expedited shipping on a number of products from Amazon India. A subscription to Amazon Prime will set you back ₹179 per month, ₹459 per 3 months or ₹1,499 a year.

You can also try Amazon Prime for free for 30 days. You can register for your free trial with your Amazon account, which will be automatically charged at the end of the 30-day trial.

Amazon Prime Video content

As we mentioned earlier Prime Video is committed to creating high-quality original content. Some of the originals it has produced includes Jack Ryan, The Marvelous Mrs. Maisel, Fleabag, Star Trek: Picard, Modern Love and more.

Though it isn’t just originals in Prime Video’s library. There are thousands of shows and movies from third parties. There’s US-based content such as The Big Bang Theory, Parks and Recreation, The Good Doctor, Vampire Diaries and The Office. Prime Video even obtained the global broadcast rights for Borat 2. Check out our full list of Prime Video’s shows and movies.

Amazon has been sure to include Hindi programming in its Prime Video service in India. This includes shows and movies like Inside Edge, Baahubali: The Lost Legends, Breathe, Laakhon Mein Ek, Pushpavalli, Chacha Vidhayak Hain Humare, Shubh Mangal Zyada Saavdhan, Gehraiyaan, Pushpa: The Rise – Part 1 and more.

What devices are compatible with Amazon Prime Video?

The fact Amazon Prime Video has been active in some markets for years before its global launch means that there’s a solid line-up of devices you can use to access the service. In addition to the standard web browser, there are dedicated apps for iOS and Android smartphones and tablets. For iOS you’ll need to be running iOS 7 or above, while Android users will need Android 4.0 or above.

Being that Amazon also plays in the hardware space, it’s not surprising to learn that its range of Amazon Fire TV Stick media streaming devices also support Prime Video streaming in India. You can use the device to stream Prime Video to any HD TV.

If you do want the full smart TV experience for Amazon Prime Video in India, you’ll need to ensure you own one of the compatible LG or Samsung smart TVs. There’s also no native support for Chromecast. You can cast your screen to the big screen on Android devices, but native support is much better for your mobile’s battery life. Still, it’s early days for Prime Video’s global expansion, so it wouldn’t be surprising to find the compatible device list improve consistently over time.

Don’t have a smart TV? No problem. Besides the Fire TV Stick, the Amazon Prime Video app is also available on Android TV by Sony, PlayStation 3, PlayStation 4, Xbox One and Apple TV.

In July 2020, Amazon also launched a Prime Video dedicated app available on the Microsoft Store on Windows 10 devices (including desktop PCs, laptops and tablets). Using the new Windows app, subscribers can stream content online or download Prime Video content for offline viewing on their device.

How many devices can I watch Amazon Prime Video on?

Prime Video lets you stream on three different devices simultaneously, as long as the content you’re watching differs. You can stream the same title on only two devices at a time.

What features does Amazon Prime Video have?

The Prime Video interface can be clunky and difficult to navigate, but the service does come packed with premium features that make watching content a breeze.

Multiple profiles

Similarly to Netflix, Prime Video allows you to create and manage multiple profiles within your account with content tailored to each profile. In other words, each profile will have separate recommendations and a separate watchlist based on individual profile activity. You can have up to six user profiles within Prime Video on a single Amazon account.

4K video quality

A big chunk of the catalogue is available in 4K video quality, so you can watch on the big screen in style.

Watch Parties

With Watch Parties, users can chat with up to 100 friends in the same country while watching movies and TV shows online together. Titles that are included with Amazon can be enjoyed as part of a Watch Party, but only on desktop browsers for now.

The feature provides synchronised playback which the host controls and a chat feature to communicate with participants. Once you find a movie or TV show to watch with friends, all you need to do is click on the Watch Party icon to get started. You will then send your Watch Party link to friends so they can join in the fun.

How much data will Amazon Prime Video use?

Amazon’s streaming app has a pretty robust range of streaming-quality settings in its mobile applications, although the settings are different depending on the device you use. On Android, you can only get a SD video stream. The best quality setting will use about 460MB for 1 hour of content, while the data-conscious can be miserly by selecting the Data Saver option, which uses about 140MB per hour of streaming.

You also have the option of always using the best quality setting when connected to Wi-Fi. iOS users, meanwhile, will use a lot more data streaming Prime Video. The best quality setting for Apple devices will use 5.8GB per hour, while the good setting still manages to chew through double the data of its Android counterpart at 600MB per hour. Here’s a breakdown of the approximate data use for an hour’s worth of streaming across the operating systems and quality settings:

SettingAndroidiOS
Best460MB5.8GB
Better270MB1.3GB
Good270MB600MB
Data Saver140MBN/A

Amazon does also allow users to download videos for offline viewing, with files taking up about the same amount of space on your device as the streaming settings. You can change the quality setting at any time on your mobile device by heading into the settings menu and choosing the streaming and download quality within the app. As with streaming, the amount of storage you can expect a file to take up varies between iOS and Android devices. Here are the numbers provided by Amazon within the iOS and Android apps:

SettingAndroidiOS
Best460MB900MB
Better270MB600MB
Good270MB300MB
Data Saver140MBN/A

As with all the other streaming services though, those rates are indicative. If you’re streaming and your connection can’t deliver the best quality stream, it will adapt to give you the best quality it can under the conditions, capped at the setting you’ve chosen.

How do I cancel my Amazon Prime Video subscription?

If you no longer want to be subscribed to Amazon Prime Video, cancel your subscription by going to Account & Settings from your Prime Video profile.

Then, select the Your Account tab. If you receive access to Prime Video as part of a Prime Video-only subscription, click on End Membership on the page and confirm.

If you have access to Prime Video as part of an Amazon Prime membership, select Edit on Amazon in the Your Membership section and then click on Cancel on the following page.

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Amazon Prime Video frequently asked questions

Compare streaming video services below

1 - 20 of 46
Name Product Free trial? Service Simultaneous streams 4K/UHD? Price p/month or equivalent
Prime Video
Amazon Prime Video [IN]
30 days
On-demand streaming
3
Yes
INR129
ALTBalaji
ALTBalaji 3-month [IN]
Free version available
On-demand streaming
5
No
INR33
Disney+ Hotstar Premium Monthly
Disney+ Hotstar Premium
N/A
On-demand streaming, Catch-up,Sports
4
No
INR299
Zee5 Tamil
Zee5 Tamil Yearly [IN]
Free version available
On-demand streaming,Live television
5
Yes
INR52
Zee5 All Access
Zee5 All Access Yearly [IN]
Free version available
On-demand streaming,Live television
5
Yes
INR50
Zee5 Telugu
Zee5 Telugu [IN]
Free version available
On-demand streaming,Live television
5
Yes
INR49
Zee5 Telugu
Zee5 Telugu Yearly [IN]
Free version available
On-demand streaming,Live television
5
Yes
INR52
Zee5 Tamil
Zee5 Tamil [IN]
Free version available
On-demand streaming,Live television
5
Yes
INR49
ALTBalaji
ALTBalaji 6-month [IN]
Free version available
On-demand streaming
5
No
INR30
ALTBalaji
ALTBalaji Yearly [IN]
Free version available
On-demand streaming
5
No
INR25
Hoichoi Monthly
Hoichoi Monthly [IN]
Yes
On-demand streaming
2
No
INR
Entertainment Unlimited Annual
Hungama Entertainment Unlimited 12 month [IN]
No
On-demand streaming
Unlimited
No
INR1999
Music Pro 3-month
Hungama Music Pro 3-month
No
On-demand streaming
Unlimited
No
INR269
Movies & TV Shows Annual
Hungama Movies & TV Shows 12 month [IN]
No
On-demand streaming
Unlimited
No
INR1499
JioCinema
JioCinema [IN]
No
On-demand streaming
1
No
Included with Jio
JioCinema is a streaming service exclusive to Jio mobile customers.
Entertainment Unlimited monthly
Hungama Entertainment Unlimited monthly [IN]
No
On-demand streaming
Unlimited
No
INR249
Entertainment Unlimited 3-month
Hungama Entertainment Unlimited 3-month [IN]
No
On-demand streaming
Unlimited
No
INR549
SonyLIV Premium 1 month
SonyLIV Premium 1 month [IN]
No
On-demand streaming,Sports,Live television
3
No
INR99
Netflix Basic
Netflix Basic [IN]
1 month
On-demand streaming
1
No
INR500
Tubi TV
Tubi TV [IN]
Free
On-demand streaming
1
No
Free
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