Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.

How to buy Basic Attention Token (BAT)

What it’s about and where to get it.

The Basic Attention Token (BAT) is a cryptocurrency designed specifically for use with the Brave web browser.

It aims to reshape the current landscape of the Internet, with a focus on eliminating malware, the unsustainable arms race between ad blockers and ads, and the expensive middlemen such as Facebook and Google which capture so much of the market.

Disclaimer: This information should not be interpreted as an endorsement of cryptocurrency or any specific provider, service or offering. It is not a recommendation to trade.

Where to buy BAT

Find out where and how to buy.

Note: You cannot buy Basic Attention Token on Cryptopia. The BAT listed there is a different coin entirely.

Name Product Deposit methods Fiat Currencies Cryptocurrencies
WazirX Cryptocurrency Exchange
WazirX Cryptocurrency Exchange
Cryptocurrency, UPI, IMPS, NEFT, RTGS
INR

86
cryptocurrencies

Enjoy fast verification and high speed trading on this well-known Indian cryptocurrency exchange.
Liquid Cryptocurrency Exchange & Margin Trading
Liquid Cryptocurrency Exchange & Margin Trading
Bank transfer, SEPA
USD, JPY, EUR, SGD, AUD, HKD

180
cryptocurrencies

Disclaimer: Highly volatile investment product. Your capital is at risk.
Liquid is a unified, globally-sourced trading platform that bridges the worlds of fiat and crypto.
Gemini Cryptocurrency Exchange
Bank transfer (ACH)
USD, AUD, CAD, EUR, GBP, SGD, HKD

41
cryptocurrencies

Trade bitcoin, Ethereum and more at a US-based exchange where payments can be made in USD.
Crypto.com App
Credit card, Cryptocurrency, PayPal, TransferWise, SEPA
USD, AUD, CAD, CHF, EUR, GBP, NZD, SGD, JPY, ZAR & 9+ more

145
cryptocurrencies

Get 0% fees on credit/debit card purchases for 30 days after signup.
Buy 80+ cryptocurrencies, earn up to 8% on holdings, pay with your crypto for cashback at stores, get loans and more with this complete crypto-finance platform.
OKEx Cryptocurrency Exchange
Bank transfer, Cryptocurrency, iDEAL, PayPal, POLi, SEPA, Faster Payments (FPS)
USD, CNY, EUR, ARS, AUD, BGN, BRL, CAD, CHF, COP & 20+ more

271
cryptocurrencies

Promo: Earn US$10 in BTC when you refer a friend and they purchase $100 of cryptocurrency. T&Cs apply.
Listing over 100 cryptocurrencies, OKEx offers its users a variety of payment methods and coins to choose from.
Bittrex Global
Bank transfer, Credit card, Cryptocurrency, Debit card
USD

273
cryptocurrencies

Buy from one of the largest cryptocurrency exchanges with a selection of over 190+ cryptocurrencies and 3 USD pairings.
CEX.IO Cryptocurrency Exchange
Bank transfer, Credit card, Cryptocurrency, SWIFT, SEPA, Faster Payments (FPS)
USD, EUR, GBP, RUB

22
cryptocurrencies

Disclaimer: Highly volatile investment product. Your capital is at risk.
Use your USD, EUR or RUB to buy and sell cryptocurrency at competitive exchange rates and with high maximums for verified accounts.
Binance Cryptocurrency Exchange
Bank transfer (ACH)
USD, AUD, GBP, EUR, RUB, TRY, NGN, UAH, PHP, CZK & 20+ more

306
cryptocurrencies

Finder Exclusive: Get 10% discount on your fees when signing up through Finder.
Trade an extensive range of reputable coins on this world-renowned exchange, popular for its high liquidity and multi-language support.

US residents: As of September 2019, US-based users can only trade USD on the American dollar onramp of Binance, Binance.US.
UK residents: In addition to normal crypto trading services, Binance offers margin lending. As this is a regulated activity which they are not authorised to offer in the UK, we advise you not to use this service. If you're interested in margin trading, see authorised providers.
Coinbase Digital Currency Exchange
Bank transfer (ACH), Credit card, Debit card, PayPal, Bank transfer (SEPA)
USD, EUR, GBP, CAD, MXN, HRK, CZK, DKK, CLP, BGN & 10+ more

60
cryptocurrencies

Buy and sell major cryptocurrencies on one of the world's most renowned cryptocurrency exchanges.
Bitfinex Professional Trading Exchange
Credit card, Cryptocurrency, Bank Wire
USD, EUR, GBP, JPY

164
cryptocurrencies

Cryptocurrencies are a highly volatile investment product. Your capital is at risk.
Spot trade all of the major cryptos on this full-featured exchange and margin trading platform.
CoinSwitch Cryptocurrency Exchange
Credit card
USD, JPY, RUB, EUR

386
cryptocurrencies

CoinSwitch allows you to compare and convert over 250 cryptocurrencies across all exchanges.
Huobi Cryptocurrency Exchange
AdvCash, Cryptocurrency, SWIFT, Wire transfer
GBP, USD, AUD, EUR, INR, BRL, KHR, CAD,CNY, NZD & 15+ more

219
cryptocurrencies

Huobi is a digital currency exchange that allows its users to trade more than 190 cryptocurrency pairs.
Bithumb Cryptocurrency Exchange
Cryptocurrency
KRW

118
cryptocurrencies

A global platform where users can make KRW and cryptocurrency deposits to purchase up to 15 popular cryptocurrencies.
CoinDCX Exchange
Bank transfer (ACH)
INR

209
cryptocurrencies

A cryptocurrency exchange based in India which lists over 30+ trading pairs and supports INR.
Bitstamp Cryptocurrency Exchange
Bank transfer, Cryptocurrency, Credit or Debit Card, SEPA, Faster Payments (FPS)
USD, EUR, GBP

25
cryptocurrencies

A global cryptocurrency exchange that facilitates crypto to fiat transactions, where you can use EUR or USD to buy bitcoin and popular altcoins.
BuyUcoin Cryptocurrency Exchange
Bank transfer
INR

86
cryptocurrencies

Based in India, BuyUcoin is an exchange platform that enables users to buy and sell cryptocurrency with INR.
Unocoin Cryptocurrency Exchange
Bank transfer, PayU Money
INR

16
cryptocurrencies

Buy 7 different cryptocurrencies with INR on this Indian-based exchange.
ShapeShift Cryptocurrency Exchange
Credit card, Cryptocurrency, Debit card, Banxa
-

50
cryptocurrencies

Quickly swap between more than 40 cryptocurrency assets or use your credit card to instantly buy bitcoin.
IDEX Cryptocurrency Exchange
Cryptocurrency
-

257
cryptocurrencies

A decentralised cryptocurrency exchange where you can trade over 250 ERC20 tokens.
Gate.io Cryptocurrency Exchange
Cryptocurrency
USD, EUR, GBP, HKD, SGD, AUD, CHF, MXN

265
cryptocurrencies

Finder exclusive: New users get $90 worth of Gate.IO points and an airdrop of $5 in GateTokens if trade volume exceeds $100 in their first week. T&Cs apply.
A feature-rich exchange with over 700 tokens including derivatives, yield farming and lending products.
loading

Compare up to 4 providers

How Basic Attention Token works

BAT and the Brave browser work hand in hand. This browser lets users opt into ads and blocks ads for anyone that didn’t opt in.

Users that opt into ads will be rewarded with BAT tokens for doing so and shown content to specifically match their interests.

The goal is to persuade people to willingly accept advertising, with the understanding that it’s high quality, potentially useful and that they’re getting paid for it. In turn, advertisers are able to get better results from higher quality products more closely tailored to individual users.

Meanwhile, publishers can successfully monetise sites without needing to give up the lion’s share of profits to middlemen like Google AdSense.

If it all works as planned, the end result is a win-win-win for users, advertisers and publishers and an incentive for all to participate.

How BAT tokens are distributed

There’s a total limit of 1.5 billion BAT tokens, of which 1 billion are in circulation. There is no inflation.

BAT will be circulated and divided among the winners:

  • Users: Users are the viewers that opt-in to advertising on the Brave platform. They receive a small portion of the Basic Attention Tokens distributed for their attention. They can use BAT to sell, tip publishers, purchase premium Brave services or anything else they want.
  • Advertisers: Advertisers pay BAT to capture a user’s attention.
  • Publishers: Publishers are the YouTube content creators, website operators and similar. They earn the majority of BAT involved in a transaction.

One of the main differences between BAT and fiat currency advertising models is that the Brave browser is specifically designed to facilitate higher quality advertising. This means more compelling ad content for users that they’re more likely to watch.

For advertisers, it means better returns on investment through higher audience retention, more accurate tailoring of content to a reader’s interest and more effective tracking of audience engagement. These measurements are facilitated through the following:

  • Machine learning algorithms that track user interests and show matching ads.
  • An “Attention Value” for each ad, calculated by duration and pixels in view in proportion to relevant content, prior to any direct engagement with the ad. In other words, an ad is more valuable the longer someone sits and watches it before committing to a click.

Should I buy BAT?

BAT wasn’t designed to be bought and sold. Its creators specifically say as much and haven’t gone to any particular effort to get it listed on exchanges. This hasn’t prevented it from being listed on a wide range of popular exchanges though.

Depending on how you look at it, this might be a great reason to get involved or a reason to stay away.

The browser market is hotly contested, and Brave is among the dozens of browsers with a market share of a fraction of a percent. Since BAT is designed for use on the Brave browser, you will need to decide if this will affect the widespread use of BAT.

Persuading people to change browsers isn’t easy either. Just look at Microsoft’s concerted efforts to push people to the Edge browser, then consider the fact that the older Microsoft Internet Explorer still has around three times the market share of Edge.

Advertiser’s will need to consider whether Brave will be able to attract a diverse user base and whether people will actually opt into ads.

You may also decide that directly monetising user engagement is enough to put a solid lid on the size of BAT’s potential userbase.

The actual functions of Brave and BAT (ad blocking, machine learning algorithms to determine user interests, various measurements of user engagement) also exist in various forms already, and despite the disruption that blockchain brings, Google will probably fight to keep its share of the ad market.

Traders will also need to consider the possibility of users “mining” BAT through the deliberate viewing of ads on multiple devices, manipulating the algorithm to trigger larger rewards. If BAT ever becomes valuable, you will need to give these issues serious consideration.

Disclaimer: Cryptocurrencies are speculative, complex and involve significant risks – they are highly volatile and sensitive to secondary activity. Performance is unpredictable and past performance is no guarantee of future performance. Consider your own circumstances, and obtain your own advice, before relying on this information. You should also verify the nature of any product or service (including its legal status and relevant regulatory requirements) and consult the relevant Regulators' websites before making any decision. Finder, or the author, may have holdings in the cryptocurrencies discussed.

Take a look at the current value, the coin supply and the future of the market, and consider whether it might still be undervalued despite all the problems.

More guides on Finder

Ask an Expert

You are about to post a question on finder.com:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked
Finder.com provides guides and information on a range of products and services. Because our content is not financial advice, we suggest talking with a professional before you make any decision.

By submitting your comment or question, you agree to our Privacy Policy and Terms.

Questions and responses on finder.com are not provided, paid for or otherwise endorsed by any bank or brand. These banks and brands are not responsible for ensuring that comments are answered or accurate.
Go to site