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How to buy The Children’s Place (PLCE) shares

Learn how to easily invest in The Children’s Place shares.

The Children's Place Inc (PLCE) is a leading apparel retail business based in the US. It opened the day at USD$90.58 after a previous close of USD$88.6. During the day the price has varied from a low of USD$90.1 to a high of USD$94.54. The latest price was USD$94.54 (25 minute delay). The Children’s Place is listed on the NASDAQ and employs 3,600 staff. All prices are listed in US Dollars.

How to buy shares in The Children’s Place

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – PLCE – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

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How has Coronavirus impacted The Children’s Place's stock price?

Since the stock market crash in March caused by coronavirus, The Children’s Place's stock price has had significant positive movement.

Its last market close was $82.74, which is 16.39% up on its pre-crash value of $69.18 and 794.49% up on the lowest point reached during the March crash when the stocks fell as low as $9.25.

If you had bought $1,000 worth of The Children’s Place stocks at the start of February 2020, those stocks would have been worth $272.96 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,313.08.

Is it a good time to buy The Children’s Place stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

The Children’s Place shares at a glance

Information last updated 2021-07-09.
Previous close$88.60
Change $5.94
Change % 6.7043%
Volume 322,596
Information last updated 2021-10-08.
52-week range$24.15 - $107.33
50-day moving average $85.88
200-day moving average $85.80
Wall St. target price$119.60
PE ratio 14.5168
Dividend yield $0.56 (0.64%)
Earnings per share (TTM) $6.10

The Children’s Place stock price (NASDAQ: PLCE)

Use our graph to track the performance of PLCE stocks over time.

The Children’s Place price performance over time

Historical closes compared with the close of $94.54 from 2021-10-14

1 week (2021-10-05) 15.36%
1 month (2021-09-11) N/A
3 months (2021-07-15) 10.05%
6 months (2021-04-15) 21.42%
1 year (2020-10-15) 247.06%
2 years (2019-10-15) 24.39%
3 years (2018-10-15) 136.38
5 years (2016-10-14) 26.90%

Is The Children’s Place under- or over-valued?

Valuing The Children’s Place stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of The Children’s Place's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

The Children’s Place's P/E ratio

The Children’s Place's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 15x. In other words, The Children’s Place shares trade at around 15x recent earnings.

That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.

The Children’s Place's PEG ratio

The Children’s Place's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 1.79. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into The Children’s Place's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

The Children’s Place's EBITDA

The Children’s Place's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $135.4 million.

The EBITDA is a measure of a The Children’s Place's overall financial performance and is widely used to measure a its profitability.

The Children’s Place financials

Revenue TTM $1.7 billion
Operating margin TTM 4.21%
Gross profit TTM $333.3 million
Return on assets TTM 4.01%
Return on equity TTM 78.7%
Profit margin 5.17%
Book value $11.39
Market capitalisation $1.3 billion

TTM: trailing 12 months

Shorting The Children’s Place shares

There are currently 3.1 million The Children’s Place shares held short by investors – that's known as The Children’s Place's "short interest". This figure is 2.5% down from 3.2 million last month.

There are a few different ways that this level of interest in shorting The Children’s Place shares can be evaluated.

The Children’s Place's "short interest ratio" (SIR)

The Children’s Place's "short interest ratio" (SIR) is the quantity of The Children’s Place shares currently shorted divided by the average quantity of The Children’s Place shares traded daily (recently around 578353.27102804). The Children’s Place's SIR currently stands at 5.35. In other words for every 100,000 The Children’s Place shares traded daily on the market, roughly 5350 shares are currently held short.

However The Children’s Place's short interest can also be evaluated against the total number of The Children’s Place shares, or, against the total number of tradable The Children’s Place shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case The Children’s Place's short interest could be expressed as 0.21% of the outstanding shares (for every 100,000 The Children’s Place shares in existence, roughly 210 shares are currently held short) or 0.2213% of the tradable shares (for every 100,000 tradable The Children’s Place shares, roughly 221 shares are currently held short).

A SIR below 10% would generally be considered to indicate a fairly optimistic outlook for the share price, with fewer people currently willing to bet against The Children’s Place.

The Children’s Place share dividends

We're not expecting The Children’s Place to pay a dividend over the next 12 months.

The Children’s Place share price volatility

Over the last 12 months, The Children’s Place's shares have ranged in value from as little as $24.15 up to $107.33. A popular way to gauge a stock's volatility is its "beta".

PLCE.US volatility(beta: 2.27)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while The Children’s Place's is 2.2656. This would suggest that The Children’s Place's shares are significantly more volatile than the average for this exchange and represent a higher risk.

The Children’s Place overview

The Children's Place, Inc. operates as a children's specialty apparel retailer. The company operates through two segments, The Children's Place U. S. and The Children's Place International. It sells apparel, footwear, accessories, and other items for children; and designs, contracts to manufacture, and sells merchandise under the proprietary The Children's Place, Place, Baby Place, and Gymboree brand names. As of July 31, 2021, the company had 708 stores in the United States, Canada, and Puerto Rico; online stores at childrensplace.

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