Is investing in an Amazon Prime Video subscription worth it? We say yes.
Ever since it landed in India back in 2016, Amazon Prime Video has been striving to keep up with the rapidly expanding streaming market. Just a few years ago, cord cutting wasn’t a thing here, mainly due to the lack of affordable Internet connectivity and the shortage of quality content. That all changed in 2016, when both Amazon and Netflix launched in India and the country witnessed a boom in mobile data consumption, thanks to promotional offers by Jio.
Now, the Indian streaming market is bigger than ever, with several services in fierce competition. According to an EY report, digital subscriptions rose 50% to ₹3.9 billion in 2017, a number that is expected to reach ₹20 billion by 2020.
An Amazon Prime subscription in India costs ₹129/month, offering free access to Prime Video, or you can pay for one year in advance for ₹999. Besides access to the streaming service, this also buys you ad-free music along with unlimited free, fast delivery on eligible items and exclusive deals. According to a study by technology research firm Comparitech Limited, India is the cheapest place to watch Amazon Prime Video, while the US is the most expensive.
As a comparison, an Amazon Prime subscription costs GBP£7.99/month (₹728.17) in the UK, US$12.99/month (₹923.12) in the US and AUD$6.99/month (₹357.39) in Australia. What’s more, Indian users have a knack for sharing their digital subscriptions, so you can end up paying even less for Amazon Prime on a monthly basis if you’re willing to share with a friend.
Of course, differences in cost can usually be attributed to differences in content available on Prime Video. While the perks that come with a Prime subscription are pretty much the same everywhere (expedited shipping, access to deals and so on), the content libraries vary somewhat from country to country. However, in India, Amazon Prime Video offers a great selection of blockbuster Bollywood movies and regional flicks along with their original series.
TV on Amazon Prime Video
Amazon’s lineup isn’t as big as the competition, but is filled with exclusives.
Hindi programming includes shows like Inside Edge, Baahubali: The Lost Legends, Breathe, Laakhon Mein Ek, Pushpavalli, Chacha Vidhayak Hain Humare, Comicstaan, Mirzapur and more. You also have plenty of acclaimed US series to choose from, with available titles like Parks and Recreation, Fringe, Mad Men, Mr. Robot, This Is Us and Person of Interest. Notable movies include the Harry Potter flicks, but also more recent titles like Baby Driver, Spider-Man: Homecoming, La La Land or The Lego Batman Movie. Plenty of Hindi movies are also available as part of the monthly subscription. In other words, it’s unlikely you’ll run out of content to watch anytime soon.
That’s especially impressive given that the Amazon Prime Video catalogue isn’t as extensive in other parts of the world. India is a market Amazon has invested heavily in the last couple of years, and it seems to have paid off. This combo of aggressive pricing and a strong content library makes Amazon Prime the third most popular streaming service in the country, surpassed only by Hotstar and Voot. All in all, while getting a Prime membership would be worth it for the expedited shipping alone, access to the Amazon streaming service is a great bonus, considering the affordable price.