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Amazon Diwali Sale 2021

In preparation of for the festival of light, plenty of retailers are offering some amazing deals and discounts. Here’s what’s happening at Amazon.

Diwali celebrates the victory of light over darkness. The Hindu festival of light is a powerful demonstration of god’s triumph over evil. Each year, millions of lights and candles are illuminated in Hindu homes, schools and places of worship as the extraordinary festival continues for five days.

In line with this celebration of light, Amazon are hosting one of their best sale shopping events. Want to know more? You’ve come to the right place! We’ve got all you need to know surrounding Amazon’s exclusive Diwali discounts and deals right here. Scroll on to unveil the hottest offers and learn the answers to those burning questions.

Amazon Diwali sale October 2021


Up to 50% off travel

Get up to 50% off travel at Amazon. Exclusions, T&Cs apply

Up to 80% off men and women fashion

Enjoy up to 80% off clothing, accessories and many more on Amazon. T&Cs, exclusions apply.

Up to 40% off mobile and accessories

Verified 3 days ago Expires 24 Oct 2021
Get up to 40% off mobile and accessories at Amazon. Exclusions, T&CS apply

10-day free replacement on Boston Hotel Comfort Pocket Spring Mattress

Get 10-day free replacement and 5-year warranty on your Boston Hotel Comfort Pocket Spring Mattress purchase from Amazon. T&Cs Apply

Free 10-day replacement on Boston Classic Natural Latex With Memory Foam Mattress

Get 10-day replacement free on your Boston Classic Natural Latex With Memory Foam Mattress purchase from Amazon. 5-year warranty included. T&Cs Apply.
Deal Limited time

10-day free replacement on Boston Organic Natural Latex Mattress

Get free 10-day replacement and 10-year warranty on your Boston Organic Natural Latex Mattress order. T&Cs apply.
Deal Limited time

Free delivery for Boston Hotel Comfort HR Foam Mattress

Have your Boston Hotel Comfort HR Foam Mattress delivered to you for free. With free 10 days replacement and 5-year warranty. Exclusions and T&Cs apply.

30% off SleepyCat Original Gel Memory Foam mattress

Comes with free delivery, 10 days replacement and 10-year warranty. T&Cs apply.

Up to 40% off select Hush mattresses

Enjoy up to 40% savings and enjoy FREE delivery on select Hush mattresses from Amazon. T&Cs, exclusions apply.

40% off Dreamzee mattresses

Get 40% discount on your Dreamzee mattress purchase from Amazon. Free delivery, 10 days replacement and 10-year warranty. T&Cs apply.
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Can I shop in-store at Amazon during the Diwali event?

No. Amazon only operates online. Which means, if you’d like to take advantage of the deals catalogued above, or check out what other discounts are being gifted thanks to the annual festival of light, you’ll need to click across to the website or shop using the mobile app.

When will the sale launch?

Amazon host the exclusive Diwali event over a limited 3-day period. This usually runs from November 2nd through to November 5th, so if you want to stand a chance of securing an amazing discount, you’ll need to ask fast.

What discounts and deals can we expect to see?

Every year Amazon offer some amazing savings for Diwali sale shoppers. It’s not unusual to see prime products discounted by up to 80%. And there’ll be daily deals across tech, fashion, homewares and more, offered through the online shopping platform.

If you’re looking for an awesome deal on must-have items, Diwali presents the perfect opportunity to maximise affordability.

Amazon delivery options

Amazon Prime Members will automatically qualify for free of charge express delivery on literally thousands of Amazon-stocked lines. There are also plenty of partner sellers that offer Amazon customers a free delivery option too. If you want to know whether an item is available for delivery at no extra cost, or how long your order will take to arrive, check the details as shown on the individual product page before you complete your purchase.

Returns, exchanges and refunds for Amazon

It’s not unusual for sale shoppers to be blown away by the discounts and deals being offered during the event. If you’ve been lured into buying something you didn’t really want or need just because the price was too good to resist, you’re probably wondering whether you’ll be able to return it. Here’s what you need to know.

The great thing about Amazon purchases is that if you’re not 100% happy with items, you’ll have 30 days from the date of receipt to return it for a refund, whatever the reason. If you’ve purchased your items through any of the Amazon third-party sellers, you’ll need to refer to their individual returns policies to further uncover your rights to returning.

Amazon-provided products can be returned by following the steps below:

  1. Click ‘My Account’ through the Amazon website or mobile app and choose the item you wish to return from your list of recent purchases.
  2. Print off your returns label and affix it to the outside of your (carefully) repackaged product. Take care to cover the original shipping label to eliminate any confusion with your returning carrier.
  3. Return your package via your chosen returns provider. And remember to get a proof of postage. Keep this safe until you have received confirmation that your return has been received either via email or app notification.

Returns fees differ and are calculated based on the weight and size of the product, as well as which courier you have opted to entrust with your return. Any returns charges are billed through your Amazon account. In the event that you receive an incorrect or faulty product, Amazon will cover the cost of your return.

What methods of payment does Amazon accept?
Amazon accepts:

  • Visa
  • MasterCard
  • American Express
  • Discover
  • JCB

Diwali shopping statistics

Nearly two in three Indian adults (64%) will shop on Diwali – provided the price is right. It will take a pretty hefty deal to get Indians in the mood to shop, with one in five saying it would take a discount of 90% for them to make a purchase.

The next most common response was a half-price discount, with 14% saying they’d need a discount of at least 50% to pique their interest.

Taking a quarter off the price was the third most common response, with 9% saying they’d need a 25% discount to consider shopping.

Across the board, it’ll take an average discount of just over half price (52%) to motivate Indians to shop on Diwali 2021.

Who is most likely to shop the sales?

Both Indian men and women are equally likely to shop the sales, with 64% of both sexes saying they could be convinced to shop the sales in 2021 if the discount on the product is right. However, men can be enticed by a slightly smaller discount (50%) than women (53%).

Those aged 55-64 are most likely to shop the sales, with a whopping 69% saying they’ll be enticed to shop if the price is right. Meanwhile, those aged 65+ are least likely to take part with just 53% saying any type of discount could catch their eye.

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