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Ireland TV streaming statistics
Disney+ had a 53% increase in monthly traffic from February to March 2020
Found yourself staying in and streaming more than usual due to the COVID-19 outbreak? You’re not alone.
The websites of 12 streaming platforms in Ireland received an average 16% increase in their total views in March according to Finder’s analysis of SEMrush data. The numbers get even more impressive when we get down to the specifics: Disney+ saw the biggest jump of all at a whopping 53% increase. Read on for our breakdown of the recent surge as well as other juicy stats on Ireland’s streaming habits.
How coronavirus changed our streaming habits
We’re all spending a lot more time at home these days – and data from SEMrush and Google Trends suggests we’re leaning on our favourite streaming services to ease the boredom.
Finder analysed SEMrush data to find the percentage increase in unique website visits of some of Ireland’s favourite streaming services on a month-by-month basis.
Disney+ comes in strong amid the COVID-19 pandemic, with a whopping 53% increase in website visits from February to March 2020. It’s worth noting though that the platform only recently launched in Ireland, which could attribute to this big increase.
NOW TV comes in second at 29%, followed by Channel 4’s All4 at 26%. Rakuten TV was the only platform to see a decrease in its page views with a 12% decline.
SEMrush data suggests people are going to their streaming services more now than they were a month ago, but it can’t tell us which platform is being searched for more than the rest. For that, we need to turn to Google Trends. Despite coming in fourth in terms of growth in website views, Netflix ranks first in terms of search volume interest in the first week of April. This is followed by Disney+ and NOW TV.
Ireland’s biggest streamers by age, gender and income
Young Irish account for the biggest share of streamers
Prior to the COVID-19 pandemic, Statista data from 2019 reveals young adults aged 25-34 accounted for the biggest proportion of people using streaming services at 26.1%. They’re followed by those aged 35-44 (25.5%) and then by those aged 18-24 (24.2%).
Those in the older age groups accounted for a smaller share, with those aged 45-54 accounting for only 16% of the total streamers. Irish aged 55-64 make up an even smaller proportion with just 8.2%.
|Age group||Percentage of total streamers|
Low-income earners stream the most
Streaming services seem to be luxuries enjoyed by all, regardless of income. Low-income earners account for the biggest proportion of streaming users, with 40.3% of them coming from this bracket. High-income earners make up a little under a third (31.5%) of the total while medium-income earners comprise the least (28.1%).
|Income bracket||Percentage of total streamers|
Men stream more than women
It turns out men are slightly more likely to spend time glued to the TV but only by a fraction. Men account for the slight majority of streaming users, at 50.8%. Women don’t lag too far behind though with 49.2%.
|Gender||Percentage of total streamers|
How Ireland’s streaming industry compares to other countries
Gone are the days of watching one show at a time and waiting a whole week until the next episode airs. Streaming in Ireland is now a US$64.9 million industry, and it’s showing no signs of slowing down. By 2024, it’s anticipated to see revenue of US$72.5 million.
So how does Ireland compare to other countries around the world? It comes as no surprise that the US, the home of Hollywood, takes the prize for the biggest market in terms of revenue, with a market volume of a whopping US$11,950 million in 2020. Next up is China (US$1,926 million), Japan (US$1,246 million), Germany (US$1,117 million) and the United Kingdom (US$ 1,018 million). Ireland actually ranks pretty far down the list, at 43rd place.
|Country||Streaming industry revenue|
|United States||$11,950 million|
|United Kingdom||$1,018 million|
What the Irish are watching
With Netflix taking the crown for popularity according to Google Trends data, we dug into the research on what movies and TV shows people love to stream on the platform.
In late 2019, Netflix revealed the most popular shows and movies in Ireland. Bird Box won first place for the highest number of views, with an estimated 80 million views. Jennifer Aniston and Adam Sandler’s Murder Mystery closely followed with 73 million views and American action-adventure film Triple Frontier rounded out the top 3 with 52 million.
|Movie||Number of views|
|Bird Box||80 million|
|Murder Mystery||73 million|
|Triple Frontier||52 million|
|The Perfect Date||48 million|
|Tall Girl||41 million|
|The Highwaymen||40 million|
|Secret Obsession||40 million|
|Always Be My Maybe||32 million|
For TV series, Stranger Things takes the cake with a viewership of 64 million, followed by the Umbrella Academy with 45 million and La Casa de Papel with 44 million.
|TV series||Number of views|
|Stranger Things||64 million|
|The Umbrella Academy||45 million|
|La Casa de Papel||44 million|
|Sex Education||40 million|
|Our Planet||33 million|
|Dead to Me||30 million|
|When They See Us||25 million|
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