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DAZN Ireland: Everything you need to know

International live sports streaming service DAZN has expanded into more than 200 additional countries, including Ireland.

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The way we consume international sport is undergoing a substantial change. While streaming has become an integral part of how we now enjoy our movies and television programming, professional sport has been emerging as the next frontier in that field.

One of the major players in sports streaming is British company DAZN. Launched back in 2016, it promised to shake up the traditional pay TV model that has dominated sports coverage and broadcast rights for decades.

A planned expansion into more than 200 countries earlier in 2020 was delayed due to the coronavirus. But the expansion took place on 1 December and DAZN Ireland is now up and running.

What is DAZN?

DAZN, pronounced “Da Zone”, offers live and on-demand sports content online and through its app. Initially launched in Austria, Germany, Switzerland and Japan, DAZN expanded to Canada, the US, Italy, Spain and Brazil over the next three years.

The massive global expansion plans were halted when COVID-19 brought professional sport to a shuddering halt. With sport now largely back – although not yet quite as we once knew it – the launch has taken place.

What content will DAZN have in Ireland?

DAZN’s sports content varies by geographical location. Boxing remains DAZN’s principal offering, thanks to them owning global broadcast rights to Golden Boy Promotions, Matchroom Boxing USA and GGG Promotions fight nights.

The platform has exclusive rights to American Ryan Garcia’s WBC Interim Lightweight Title fight with Brit and Olympic gold medalist Luke Campbell. Originally slated for 5 December, it has been moved to 2 January after Campbell tested positive for COVID-19.

That means two genuine superstars of the fight game will help announce DAZN to the world. Canelo Alvarez fights Callum Smith in a super middleweight world title fight on 19 December. Gennadiy “GGG” Golovkin also puts his middleweight world titles on the line against undefeated contender Kamil Szeremeta the previous day and both are on DAZN.

DAZN also had the rights to unified heavyweight champion Anthony Joshua’s next title defence against Bulgarian Kubrat Pulev on 12 December, although not in the UK or Ireland.

DAZN DAZN

Stream big boxing fights on DAZN

Sign up to DAZN and stream some of the biggest boxing matches in the world for just €1.99 per month.

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How much will DAZN cost?

In Ireland, it will be €1.99 a month and that will give you access to its entire library of content. That’s right, that’s all you pay, with no additional charges for pay-per-view events.

In the US, DAZN has been priced at US$19.99 per month or US$99.99 for a discounted annual price. But, perhaps influenced by the impact of the pandemic, DAZN officially stated the initial monthly price for its global launch “will be £1.99 or less”.

Does DAZN offer a free trial?

DAZN has utilised a 30-day free trial in its initial countries that offer a wide range of sports. But for the global launch, the free trial will not be available.

Potential customers do have an opportunity to freely browse the site before signing up, with no paywall in place. As stated above, the monthly cost is also much lower in the expansion than in some existing territories.

How can I watch DAZN?

DAZN can be accessed on up to two devices at once. The full list of compatible devices is iOS, tvOS, Android mobile and Android TVs, PS4, PS5, Xbox One, Xbox Series S, Xbox Series X, Samsung Tizen, LG WebOS, Google Chromecast, Amazon Fire TV and Tablet.

Will DAZN get other sports?

DAZN has earmarked the UK as a key territory and its plans are grandiose. The company has been upfront about its goal of bidding for the broadcast rights to the Premier League.

The platform has reportedly been seeking up to US$1 billion in new funding and is yet to reveal any other sports it is aiming to feature in its launch outside of boxing. It will have an archive of classic fights and athlete features and will add additional magazine-style programming. It has already released some slick content involving Alvarez and Golovkin.

In other territories, DAZN has the big UEFA tournaments, with the Champions League and Europa League broadcast into multiple countries. It has live and exclusive Premier League and NFL rights in Canada, plus NBA rights in some European markets.

The company has big ambitions and it will be fascinating to see if it can continue to shake up some traditional sports broadcasters in Ireland and the UK.

What impact will DAZN have on Irish sports streaming?

With DAZN’s well-established global network of partnerships, it’s in a good place to bring a host of sports from Europe, Asia and the Americas into the British and Irish market.

The launch of DAZN will certainly see some competition for the likes of Sky and BT Sport. It could be a bit of a slow burn for DAZN to build out a compelling offering, but a bit more competition is usually a good thing in the streaming market.


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