Exchanges in euros
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The Basic Attention Token (BAT) is a cryptocurrency designed specifically for use with the Brave web browser.
It aims to reshape the current landscape of the Internet, with a focus on eliminating malware, the unsustainable arms race between ad blockers and ads, and the expensive middlemen such as Facebook and Google which capture so much of the market.
BAT and the Brave browser work hand in hand. This browser lets users opt into ads and blocks ads for anyone who didn’t opt in. Users who opt in will be rewarded with BAT tokens for doing so, then shown content that specifically matches their interests.
The goal is to persuade people to willingly accept advertising, with the understanding that it’s high quality, potentially useful and they’re getting paid for it. In turn, advertisers are able to get better results from higher-quality products more closely tailored to individual users.
Meanwhile, publishers can successfully monetise sites without needing to give up the lion’s share of profits to middlemen like Google AdSense. If it all works as planned, the end result is a win-win-win for users, advertisers and publishers, with an incentive for all to participate.
BAT cannot be bought directly with EUR – instead, you’ll need to trade other cryptocurrencies for it through an exchange.
Here’s how to buy BAT:
You can also download the Brave wallet to directly deposit ETH or BTC and have it directly converted to BAT on deposit.
You can use the Brave wallet, which can also directly convert Ethereum or Bitcoin to BAT to fund your wallet.
There’s a total limit of 1.5 billion BAT tokens, of which 1 billion are in circulation. There is no inflation.
BAT will be circulated and divided among the winners:
One of the main differences between BAT and fiat currency advertising models is that the Brave browser is specifically designed to facilitate higher-quality advertising. This translates to more compelling ad content for users, who are more likely to watch.
For advertisers, it means better returns on investment through higher audience retention, more accurate tailoring of content to a reader’s interest and more effective tracking of audience engagement. These measurements are facilitated through the following:
BAT wasn’t designed to be bought and sold. Its creators specifically say as much and haven’t gone to any particular effort to get it listed on exchanges. This hasn’t prevented it from being listed on a wide range of popular exchanges, though. Because of this, BAT has specific details you should keep in mind:
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