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How to buy Vodafone (VOD) shares

Learn how to easily invest in Vodafone shares.

Vodafone Group Plc is a telecom services business based in the UK. Vodafone shares (VOD) are listed on the London Stock Exchange (LSE) and all prices are listed in pence sterling. Vodafone employs 105,000 staff and has a trailing 12-month revenue of around £43.8 billion.

How to buy shares in Vodafone

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – VOD – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

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How has Coronavirus impacted Vodafone's stock price?

Since the stock market crash in March caused by coronavirus, Vodafone's stock price has had significant negative movement.

Its last market close was 110.72p, which is 28.51% down on its pre-crash value of 154.88p and 19.37% up on the lowest point reached during the March crash when the stocks fell as low as 92.756p.

If you had bought £1,000 worth of Vodafone stocks at the start of February 2020, those stocks would have been worth £730.67 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth £734.12.

Is it a good time to buy Vodafone stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Vodafone shares at a glance

Information last updated 2021-10-22.
Latest market close110.72p
52-week range100.86p - 142.69p
50-day moving average 114.51p
200-day moving average 123.61p
Wall St. target price1.68p
PE ratio 369.4
Dividend yield 0.09p (8.12%)
Earnings per share (TTM) 0.30p

Vodafone stock price (London Stock Exchange (LSE): VOD)

Use our graph to track the performance of VOD stocks over time.

Vodafone price performance over time

Historical closes compared with the close of 110.72p from 2021-10-25

1 week (2021-10-19) 1.21%
1 month (2021-09-24) -2.71%
3 months (2021-07-26) -5.85%
6 months (2021-04-26) -17.58%
1 year (2020-10-26) 0.89%
2 years (2019-10-25) -31.06%
3 years (2018-10-26) 144.04
5 years (2016-10-26) 226.25

Is Vodafone under- or over-valued?

Valuing Vodafone stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Vodafone's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

Vodafone's P/E ratio

Vodafone's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 369x. In other words, Vodafone shares trade at around 369x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the FTSE 250 at the end of September 2019 (19.71). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

Vodafone's PEG ratio

Vodafone's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 0.5941. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Vodafone's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.

Vodafone's EBITDA

Vodafone's EBITDA (earnings before interest, taxes, depreciation and amortisation) is £12.1 billion.

The EBITDA is a measure of a Vodafone's overall financial performance and is widely used to measure a its profitability.

Vodafone financials

Revenue TTM £43.8 billion
Operating margin TTM 9.33%
Gross profit TTM £13.7 billion
Return on assets TTM 1.58%
Return on equity TTM 0.89%
Profit margin 0.26%
Book value 1.98p
Market capitalisation £30.4 billion

TTM: trailing 12 months

Vodafone's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Vodafone.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

Vodafone's total ESG risk score

Total ESG risk: 17.19

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Vodafone's overall score of 17.19 (as at 12/31/2018) is excellent – landing it in it in the 16th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like Vodafone is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

Vodafone's environmental score

Environmental score: 3.86/100

Vodafone's environmental score of 3.86 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Vodafone is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

Vodafone's social score

Social score: 8.77/100

Vodafone's social score of 8.77 puts it squarely in the 4th percentile of companies rated in the same sector. This could suggest that Vodafone is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

Vodafone's governance score

Governance score: 7.56/100

Vodafone's governance score puts it squarely in the 4th percentile of companies rated in the same sector. That could suggest that Vodafone is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

Vodafone's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. Vodafone scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Vodafone hasn't always managed to keep its nose clean.

Vodafone share dividends

Dividend payout ratio: 2368.42% of net profits

Recently Vodafone has paid out, on average, around 2368.42% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 6.9% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Vodafone shareholders could enjoy a 6.9% return on their shares, in the form of dividend payments. In Vodafone's case, that would currently equate to about 0.09p per share.

Vodafone's payout ratio would broadly be considered high, and as such this stock could appeal to those looking to generate an income. Bear in mind however that companies should normally also look to re-invest a decent amount of net profits to ensure future growth.

The latest dividend was paid out to all shareholders who bought their shares by 23 June 2021 (the "ex-dividend date").

Have Vodafone's shares ever split?

Vodafone's shares were split on a 6:11 basis on 23 February 2014. So if you had owned 11 shares the day before before the split, the next day you'd have owned 6 shares. This wouldn't directly have changed the overall worth of your Vodafone shares – just the quantity. However, indirectly, the new 83.3% higher share price could have impacted the market appetite for Vodafone shares which in turn could have impacted Vodafone's share price.

Vodafone share price volatility

Over the last 12 months, Vodafone's shares have ranged in value from as little as 100.8628p up to 142.6854p. A popular way to gauge a stock's volatility is its "beta".

VOD.LSE volatility(beta: 0.91)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (LSE average) beta is 1, while Vodafone's is 0.9128. This would suggest that Vodafone's shares are less volatile than average (for this exchange).

Vodafone overview

Vodafone Group Plc engages in telecommunication services in Europe and internationally. The company offers mobile services that enable customers to call, text, and access data; fixed line services, including broadband, television (TV) offerings, and voice; and convergence services under the GigaKombi and Vodafone One names to customers. It also provides value added services, such as Internet of Things (IoT) comprising logistics and fleet management, smart metering, insurance, cloud, and security services; and automotive and health solutions. In addition, the company offers M-Pesa, an African payment platform, which provides money transfer, financial, and business and merchant payment services; and various services to operators through its partner market agreements. Vodafone Group Plc has strategic partnerships with Open Fiber. As of March 31, 2021, it had approximately 315 million mobile customers, 28 million fixed broadband customers, and 22 million TV customers. The company was incorporated in 1984 and is based in Newbury, the United Kingdom.

Frequently asked questions

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