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How to buy Roblox (RBLX) stock from Ireland

Here's how you can buy shares of Roblox (RBLX) now that the game maker has gone public.

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Roblox Corporation stock is now publicly available to purchase. Here’s how you can buy in from Ireland.

Latest updates

Wednesday, March 10: Roblox’s stock debuted today at US$64.50 per share, well above the NYSE’s US$45 per share reference price. The stock quickly took off, gaining almost 50% right after trading commenced. The price settled down in the afternoon and closed at US$69.50.

Wednesday, March 10: Roblox’s stock is expected to begin trading today. The stock is available for limit orders on Robinhood, SoFi, Moomoo and other platforms. We will update this page when the stock begins trading.

Tuesday, March 9: The Roblox direct listing will hit the market Wednesday, March 10, with 199 million shares, TheStreet reports. The New York Stock Exchange released a US$45 per share reference price late Tuesday, but noted that is not an offering price. The actual price will be determined by buy and sell orders for trading.

Friday, January 29: Roblox has reportedly postponed its highly anticipated direct listing after the US Securities and Exchange Commission scrutinized the way it reports revenues. The company had been poised to go public in February.

Thursday, January 7: Roblox completed a private funding round, raising US$520 million. The round values Roblox at US$29.5 billion. The company also announced that it plans to go public via a direct listing rather than a traditional IPO.

Monday, December 14: Roblox reportedly plans to postpone its IPO into 2021 after initially stating its intention to complete the offering by the end of 2020.

Thursday, November 19: Roblox filed with the SEC to go public on the New York Stock Exchange under the ticker symbol RBLX.

Thursday, November 12: Roblox is expected to make its filing public as early as next week, according to a CNBC report.

How to buy shares in Roblox Corporation

Once Roblox Corporation goes public, you’ll need a brokerage account with access to the US stock market in order to invest. Consider opening a brokerage account today so you’re ready as soon as the stock hits the market.

  1. Compare share trading platforms. If you’re a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
  2. Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
  3. Search for Roblox Corporation. Find the stock by name or ticker symbol: RBLX. Research its history to confirm it’s a solid investment against your financial goals.
  4. Purchase now or later. Buy immediately with a market order or use a limit order to delay your purchase until Roblox Corporation reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
  5. Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market’s ups and downs. You may be able to buy a fractional share of Roblox Corporation, depending on your broker.
  6. Check in on your investment. Congratulations, you own a part of Roblox Corporation. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.

What we know about the Roblox Corporation IPO

The gaming platform completed a direct listing and trades on the NYSE under the ticker symbol “RBLX.”

The company announced in January 2021 that it planned to go public via a direct listing rather than an initial public offering.

An independent valuation report in December 2020 valued the stock at close to US$41.52 per share.

Founded in 2004, Roblox offers a sweeping collection of online games coupled with a game creation system that allows users to program their own games. Amid the pandemic, Roblox has been particularly popular among US kids between the ages of 9 to 12, helping them host hangouts and virtual birthday parties during stay-at-home orders.

What is a direct listing?

Direct listings are an IPO alternative. Through a direct listing, a company can go public without raising funds in an IPO. And since direct listings don’t require underwriters, companies have the opportunity to cut costs on investment bank fees, paperwork and other administrative costs. Plus, investors can sell their shares without waiting for a lock-up period to expire.

WATCH: Roblox IPO Explained: How to Buy Shares

Roblox’s balance sheet

As a result of stay-at-home orders initiated by the COVID-19 pandemic and consumers seeking at-home entertainment options, Roblox has done well. According to Sensor Tower Store Intelligence, Roblox’s March 2020 revenue increased by 28% month-over-month to US$69.8 million, followed by a 34% increase in April to US$93.2 million. The momentum carried through to turn May 2020 into a record-breaking month for the company, yielding US$102.9 million in global player spending.

The company also raised US$520 million in a series H private placement in January 2021, a funding round that valued it at US$29.5 billion.

The US accounts for approximately 66% of Roblox’s total revenue, but Great Britain and Canada are also big contributors. To date, the platform’s mobile app has been downloaded more than 380 million times across the Apple App Store and Google Play.

With the release of its S-1 filing, we had the opportunity to take a closer look at Roblox’s balance sheet.

As of December 31, 2020As of December 31, 2019
Roblox revenueUS$923.9 millionUS$508.4 million
Roblox net lossUS$253.3 millionUS$71.0 million

Like many tech-oriented startups, Roblox isn’t profitable. And while its revenue appears to be on an upward trajectory, it continues to report sizable losses.

Why was the direct listing delayed?

Roblox initially planned to go public in February, but the launch was delayed by several weeks, reportedly because of questions from the SEC over the way the company recognizes revenue from the sale of its proprietary Robux currency.

Players use Robux to purchase both consumable and durable goods in games. Roblox has been treating all revenue from Robux the same, but in a memo to Roblox employees, founder and CEO David Baszucki noted that the SEC wants the company to be more specific. The SEC, Baszucki said, expects the company to recognize revenue on consumables as they are consumed and revenue on durable goods over the life of the game user.

How do similar companies perform?

It’s impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like Roblox Corporation can be useful in determining how the market is performing and whether now is a good time to invest in this industry.

Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn’t include every stock available.

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