Roblox Corporation stock is now publicly available to purchase. Here’s how you can buy in from Ireland.
Wednesday, March 10: Roblox’s stock debuted today at US$64.50 per share, well above the NYSE’s US$45 per share reference price. The stock quickly took off, gaining almost 50% right after trading commenced. The price settled down in the afternoon and closed at US$69.50.
Wednesday, March 10: Roblox’s stock is expected to begin trading today. The stock is available for limit orders on Robinhood, SoFi, Moomoo and other platforms. We will update this page when the stock begins trading.
Tuesday, March 9: The Roblox direct listing will hit the market Wednesday, March 10, with 199 million shares, TheStreet reports. The New York Stock Exchange released a US$45 per share reference price late Tuesday, but noted that is not an offering price. The actual price will be determined by buy and sell orders for trading.
Friday, January 29: Roblox has reportedly postponed its highly anticipated direct listing after the US Securities and Exchange Commission scrutinized the way it reports revenues. The company had been poised to go public in February.
Thursday, January 7: Roblox completed a private funding round, raising US$520 million. The round values Roblox at US$29.5 billion. The company also announced that it plans to go public via a direct listing rather than a traditional IPO.
Monday, December 14: Roblox reportedly plans to postpone its IPO into 2021 after initially stating its intention to complete the offering by the end of 2020.
Thursday, November 19: Roblox filed with the SEC to go public on the New York Stock Exchange under the ticker symbol RBLX.
Thursday, November 12: Roblox is expected to make its filing public as early as next week, according to a CNBC report.
How to buy shares in Roblox Corporation
Once Roblox Corporation goes public, you’ll need a brokerage account with access to the US stock market in order to invest. Consider opening a brokerage account today so you’re ready as soon as the stock hits the market.
Compare share trading platforms. If you’re a beginner, look for a platform with low commissions, expert ratings and investment tools to track your portfolio. Narrow down top brands with our comparison table.
Open and fund your brokerage account. Complete an application with your personal and financial details, like your ID and bank information. Fund your account with a bank transfer, credit card or debit card.
Search for Roblox Corporation. Find the stock by name or ticker symbol: RBLX. Research its history to confirm it’s a solid investment against your financial goals.
Purchase now or later. Buy immediately with a market order or use a limit order to delay your purchase until Roblox Corporation reaches your desired price. To spread out your purchase, look into dollar-cost averaging, which smooths out buying at consistent intervals and amounts.
Decide on how many to buy. Weigh your budget against a diversified portfolio that can minimize risk through the market’s ups and downs. You may be able to buy a fractional share of Roblox Corporation, depending on your broker.
Check in on your investment. Congratulations, you own a part of Roblox Corporation. Optimize your portfolio by tracking how your stock — and even the business — performs with an eye on the long term. You may be eligible for dividends and shareholder voting rights on directors and management that can affect your stock.
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What we know about the Roblox Corporation IPO
The gaming platform completed a direct listing and trades on the NYSE under the ticker symbol “RBLX.”
The company announced in January 2021 that it planned to go public via a direct listing rather than an initial public offering.
An independent valuation report in December 2020 valued the stock at close to US$41.52 per share.
Founded in 2004, Roblox offers a sweeping collection of online games coupled with a game creation system that allows users to program their own games. Amid the pandemic, Roblox has been particularly popular among US kids between the ages of 9 to 12, helping them host hangouts and virtual birthday parties during stay-at-home orders.
What is a direct listing?
Direct listings are an IPO alternative. Through a direct listing, a company can go public without raising funds in an IPO. And since direct listings don’t require underwriters, companies have the opportunity to cut costs on investment bank fees, paperwork and other administrative costs. Plus, investors can sell their shares without waiting for a lock-up period to expire.
WATCH: Roblox IPO Explained: How to Buy Shares
Roblox’s balance sheet
As a result of stay-at-home orders initiated by the COVID-19 pandemic and consumers seeking at-home entertainment options, Roblox has done well. According to Sensor Tower Store Intelligence, Roblox’s March 2020 revenue increased by 28% month-over-month to US$69.8 million, followed by a 34% increase in April to US$93.2 million. The momentum carried through to turn May 2020 into a record-breaking month for the company, yielding US$102.9 million in global player spending.
The company also raised US$520 million in a series H private placement in January 2021, a funding round that valued it at US$29.5 billion.
The US accounts for approximately 66% of Roblox’s total revenue, but Great Britain and Canada are also big contributors. To date, the platform’s mobile app has been downloaded more than 380 million times across the Apple App Store and Google Play.
With the release of its S-1 filing, we had the opportunity to take a closer look at Roblox’s balance sheet.
As of December 31, 2020
As of December 31, 2019
Roblox net loss
Like many tech-oriented startups, Roblox isn’t profitable. And while its revenue appears to be on an upward trajectory, it continues to report sizable losses.
Why was the direct listing delayed?
Roblox initially planned to go public in February, but the launch was delayed by several weeks, reportedly because of questions from the SEC over the way the company recognizes revenue from the sale of its proprietary Robux currency.
Players use Robux to purchase both consumable and durable goods in games. Roblox has been treating all revenue from Robux the same, but in a memo to Roblox employees, founder and CEO David Baszucki noted that the SEC wants the company to be more specific. The SEC, Baszucki said, expects the company to recognize revenue on consumables as they are consumed and revenue on durable goods over the life of the game user.
How do similar companies perform?
It’s impossible to predict how any stock will perform — and IPOs can be particularly volatile. But evaluating the performance of companies like Roblox Corporation can be useful in determining how the market is performing and whether now is a good time to invest in this industry.
Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn’t include every stock available.
Company summary Glu Mobile Inc. develops, publishes, and markets a portfolio of free-to-play mobile games for the users of smartphones and tablet devices. It publishes titles primarily in four genres, including lifestyle, casual, mid-core, and sports and outdoors. The company’s portfolio of compelling games based on its own intellectual property, such as Cooking Dash, Covet Fashion, Deer Hunter, Design Home, Diner DASH Adventures, and QuizUp, as well as games based on or significantly incorporating third party licensed brands, including Kim Kardashian: Hollywood, MLB Tap Sports Baseball, and Restaurant Dash with Gordon Ramsay, as well as Disney Sorcerer’s Arena. It markets, sells, and distributes its games primarily through direct-to-consumer digital storefronts, such as the Apple App Store, Google Play Store, and others. The company was formerly known as Sorrent, Inc. and changed its name to Glu Mobile Inc. in May 2005. Glu Mobile Inc. was founded in 2001 and is headquartered in San Francisco, California.
Company summary Zynga Inc. develops, markets, and operates social games as live services in the United States and internationally. The company’s games are played on mobile platforms, such as Apple iOS and Google’s Android operating systems, as well as on social networking sites, such as Facebook and Snapchat. It also provides advertising services comprising mobile advertisements, engagement advertisements and offers, and branded virtual items and sponsorships to advertising networks, agencies, and brokers; and licenses its own brands. The company was formerly known as Zynga Game Network Inc. and changed its name to Zynga Inc. in November 2010. Zynga Inc. was founded in 2007 and is headquartered in San Francisco, California.
Company summary Electronic Arts Inc. develops, markets, publishes, and distributes games, content, and services for game consoles, PCs, mobile phones, and tablets worldwide. The company develops and publishes games and services across various genres, such as sports, first-person shooter, action, role-playing, and simulation primarily under the Battlefield, The Sims, Apex Legends, Need for Speed, and Plants v. Zombies brands; and license games from others, including FIFA, Madden NFL, and Star Wars brands. It also provides advertising services; and licenses its games to third parties to distribute and host its games. The company markets and sells its games and services through digital distribution and retail channels, as well as directly to mass market retailers, specialty stores, and distribution arrangements. It has a strategic partnership with KLab Inc. for game development and operation. Electronic Arts Inc. was founded in 1982 and is headquartered in Redwood City, California.
Company summary Take-Two Interactive Software, Inc. develops, publishes, and markets interactive entertainment solutions for consumers worldwide. The company offers its products under the Rockstar Games and 2K labels, as well as under Private Division and Social Point labels. It develops and publishes action/adventure products under the Grand Theft Auto, Max Payne, Midnight Club, and Red Dead Redemption names; and offers episodes, content, and virtual currency. The company also develops brands in other genres, including the LA Noire, Bully, and Manhunt franchises. In addition, the company publishes various entertainment properties across various platforms and a range of genres, such as shooter, action, role-playing, strategy, sports, and family/casual entertainment under the BioShock, Mafia, Sid Meier’s Civilization, XCOM series, and Borderlands. Further, it publishes sports simulation titles comprising NBA 2K series, a basketball video game; the WWE 2K professional wrestling series. It also offers Kerbal Space Program, The Outer Worlds, Ancestors the Humankind Odyssey under Private Division. Additionally, the company offers free-to-play mobile games, such as Dragon City and Monster Legends. Its products are designed for console gaming systems, including Sony’s PlayStation 4; Microsoft’s Xbox One; the Nintendo Switch; and personal computers comprising smartphones and tablets. The company provides its products through physical retail, digital download, online platforms, and cloud streaming services. Take-Two Interactive Software, Inc. was founded in 1993 and is headquartered in New York, New York.
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Sheri Bechtel is the share trading and investments editor at Finder. She is a seasoned journalist who has reported on bonds, stocks, engineering and other topics for more than 20 years. For 12 years, she was a markets reporter for Prospect News, spearheading their coverage of private investments in public equities, high-yield debt, structured products and municipal bonds. Before joining Finder, Sheri was editor-in-chief of Plastics Engineering from Wiley. She has a bachelor’s degree in English from Columbus State University and a side gig as a novelist.
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