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How to buy NIKE (NKE) shares

Learn how to easily invest in NIKE shares.

NIKE Inc is a footwear & accessories business based in the US. NIKE shares (NKE) are listed on the NYSE and all prices are listed in US Dollars. NIKE employs 73,300 staff and has a trailing 12-month revenue of around USD$46.2 billion.

How to buy shares in NIKE

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – NKE – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

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How has Coronavirus impacted NIKE's stock price?

Since the stock market crash in March caused by coronavirus, NIKE's stock price has had significant positive movement.

Its last market close was $162.18, which is 38.19% up on its pre-crash value of $100.25 and 170.30% up on the lowest point reached during the March crash when the stocks fell as low as $60.

If you had bought $1,000 worth of NIKE stocks at the start of February 2020, those stocks would have been worth $632.40 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $1,633.15.

Is it a good time to buy NIKE stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

NIKE shares at a glance

Information last updated 2021-10-15.
Latest market close$162.18
52-week range$117.89 - $174.09
50-day moving average $156.08
200-day moving average $148.87
Wall St. target price$180.69
PE ratio 41.9014
Dividend yield $1.1 (0.7%)
Earnings per share (TTM) $3.77

NIKE stock price (NYSE: NKE)

Use our graph to track the performance of NKE stocks over time.

NIKE price performance over time

Historical closes compared with the close of $162.18 from 2021-10-21

1 week (2021-10-14) 3.21%
1 month (2021-09-20) 5.14%
3 months (2021-07-22) -0.92%
6 months (2021-04-22) 25.55%
1 year (2020-10-22) 24.73%
2 years (2019-10-22) 69.64%
3 years (2018-10-22) 116.53%
5 years (2016-10-21) 213.27%

Is NIKE under- or over-valued?

Valuing NIKE stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of NIKE's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.

NIKE's P/E ratio

NIKE's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 42x. In other words, NIKE shares trade at around 42x recent earnings.

That's relatively high compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they're over-valued.

NIKE's PEG ratio

NIKE's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 3.1022. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.

The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into NIKE's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.


NIKE's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $8.3 billion.

The EBITDA is a measure of a NIKE's overall financial performance and is widely used to measure a its profitability.

NIKE financials

Revenue TTM $46.2 billion
Operating margin TTM 16.43%
Gross profit TTM $20 billion
Return on assets TTM 13.33%
Return on equity TTM 51.62%
Profit margin 13.17%
Book value $9.06
Market capitalisation $250.1 billion

TTM: trailing 12 months

Shorting NIKE shares

There are currently 12.3 million NIKE shares held short by investors – that's known as NIKE's "short interest". This figure is 15.5% up from 10.7 million last month.

There are a few different ways that this level of interest in shorting NIKE shares can be evaluated.

NIKE's "short interest ratio" (SIR)

NIKE's "short interest ratio" (SIR) is the quantity of NIKE shares currently shorted divided by the average quantity of NIKE shares traded daily (recently around 7.9 million). NIKE's SIR currently stands at 1.55. In other words for every 100,000 NIKE shares traded daily on the market, roughly 1550 shares are currently held short.

However NIKE's short interest can also be evaluated against the total number of NIKE shares, or, against the total number of tradable NIKE shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case NIKE's short interest could be expressed as 0.01% of the outstanding shares (for every 100,000 NIKE shares in existence, roughly 10 shares are currently held short) or 0.0098% of the tradable shares (for every 100,000 tradable NIKE shares, roughly 10 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against NIKE.

NIKE's environmental, social and governance track record

Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like NIKE.

When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.

NIKE's total ESG risk score

Total ESG risk: 21.12

Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and NIKE's overall score of 21.12 (as at 12/31/2018) is excellent – landing it in it in the 15th percentile of companies rated in the same sector.

ESG scores are increasingly used to estimate the level of risk a company like NIKE is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).

NIKE's environmental score

Environmental score: 5.55/100

NIKE's environmental score of 5.55 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that NIKE is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.

NIKE's social score

Social score: 9.56/100

NIKE's social score of 9.56 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that NIKE is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.

NIKE's governance score

Governance score: 13.01/100

NIKE's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that NIKE is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.

NIKE's controversy score

Controversy score: 3/5

ESG scores also evaluate any incidences of controversy that a company has been involved in. NIKE scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that NIKE hasn't always managed to keep its nose clean.

NIKE share dividends


Dividend payout ratio: 29.18% of net profits

Recently NIKE has paid out, on average, around 29.18% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.7% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), NIKE shareholders could enjoy a 0.7% return on their shares, in the form of dividend payments. In NIKE's case, that would currently equate to about $1.1 per share.

While NIKE's payout ratio might seem fairly standard, it's worth remembering that NIKE may be investing much of the rest of its net profits in future growth.

NIKE's most recent dividend payout was on 30 September 2021. The latest dividend was paid out to all shareholders who bought their shares by 26 August 2021 (the "ex-dividend date").

Have NIKE's shares ever split?

NIKE's shares were split on a 2:1 basis on 23 December 2015. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your NIKE shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for NIKE shares which in turn could have impacted NIKE's share price.

NIKE share price volatility

Over the last 12 months, NIKE's shares have ranged in value from as little as $117.8881 up to $174.0927. A popular way to gauge a stock's volatility is its "beta".

NKE.US volatility(beta: 0.9)Avg. volatility(beta: 1.00)LowHigh

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while NIKE's is 0.9048. This would suggest that NIKE's shares are less volatile than average (for this exchange).

NIKE overview

NIKE, Inc. , together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in six categories, including running, NIKE basketball, the Jordan brand, football, training, and sportswear. It also markets products designed for kids, as well as for other athletic and recreational uses, such as American football, baseball, cricket, golf, lacrosse, skateboarding, tennis, volleyball, walking, wrestling, and other outdoor activities; and apparel with licensed college and professional team, and league logos, as well as sells sports apparel. In addition, the company sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and various plastic products to other manufacturers. Further, it provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. Additionally, the company licenses agreements that permit unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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