Finder is committed to editorial independence. While we receive compensation when you click links to partners, they do not influence our content.
How to buy Nike (NKE) stocks
Learn how to easily invest in Nike stocks.
Nike Inc is a footwear & accessories business based in the US. Nike shares (NKE) are listed on the NYSE and all prices are listed in US Dollars. Nike employs 79,100 staff and has a trailing 12-month revenue of around USD$46.7 billion.
How to buy shares in Nike
- Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
- Open your brokerage account. Complete an application with your details.
- Confirm your payment details. Fund your account.
- Research the stock. Find the stock by name or ticker symbol – NKE – and research it before deciding if it's a good investment for you.
- Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
- Check in on your investment. Optimize your portfolio by tracking your stock.
Compare online trading platforms
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.
How has Coronavirus impacted Nike's stock price?
Since the stock market crash in March caused by coronavirus, Nike's stock price has had significant negative movement.
Its last market close was $98.7, which is 1.55% down on its pre-crash value of $100.25 and 64.50% up on the lowest point reached during the March crash when the stocks fell as low as $60.
If you had bought $1,000 worth of Nike stocks at the start of February 2020, those stocks would have been worth $632.40 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $993.91.
Is it a good time to buy Nike stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Nike shares at a glance
|Latest market close||$98.70|
|52-week range||$95.34 - $177.42|
|50-day moving average||$109.37|
|200-day moving average||$126.05|
|Wall St. target price||$129.32|
|Dividend yield||$1.19 (1.26%)|
|Earnings per share (TTM)||$3.75|
Nike stock price (NYSE:NKE)Use our graph to track the performance of NKE stocks over time.
Nike price performance over time
|1 week (2022-09-23)||1.73%|
|1 month (2022-08-30)||-8.49%|
|3 months (2022-06-30)||-3.42%|
|6 months (2022-03-30)||-28.76%|
|1 year (2021-09-30)||-32.04%|
|2 years (2020-09-30)||-21.38%|
|3 years (2019-09-30)||5.09%|
|5 years (2017-09-29)||90.36%|
Is Nike under- or over-valued?
Valuing Nike stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Nike's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Nike's P/E ratio
Nike's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 26x. In other words, Nike shares trade at around 26x recent earnings.
That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.
Nike's PEG ratio
Nike's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.1662. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Nike's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Nike's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $7.5 billion.
The EBITDA is a measure of a Nike's overall financial performance and is widely used to measure a its profitability.
|Revenue TTM||$46.7 billion|
|Operating margin TTM||14.29%|
|Gross profit TTM||$21.5 billion|
|Return on assets TTM||10.69%|
|Return on equity TTM||43.11%|
|Market capitalisation||$150.7 billion|
TTM: trailing 12 months
Nike's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Nike.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Nike's total ESG risk score
Total ESG risk: 21.12
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Nike's overall score of 21.12 (as at 12/31/2018) is excellent – landing it in it in the 15th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Nike is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Nike's environmental score
Environmental score: 5.55/100
Nike's environmental score of 5.55 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that Nike is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Nike's social score
Social score: 9.56/100
Nike's social score of 9.56 puts it squarely in the 6th percentile of companies rated in the same sector. This could suggest that Nike is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Nike's governance score
Governance score: 13.01/100
Nike's governance score puts it squarely in the 6th percentile of companies rated in the same sector. That could suggest that Nike is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Nike's controversy score
Controversy score: 3/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Nike scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Nike hasn't always managed to keep its nose clean.
Nike share dividends
Dividend payout ratio: 32.45% of net profits
Recently Nike has paid out, on average, around 32.45% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 1.26% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Nike shareholders could enjoy a 1.26% return on their shares, in the form of dividend payments. In Nike's case, that would currently equate to about $1.19 per share.
While Nike's payout ratio might seem fairly standard, it's worth remembering that Nike may be investing much of the rest of its net profits in future growth.
Nike's most recent dividend payout was on 2 October 2022. The latest dividend was paid out to all shareholders who bought their shares by 1 September 2022 (the "ex-dividend date").
Have Nike's shares ever split?
Nike's shares were split on a 2:1 basis on 23 December 2015. So if you had owned 1 share the day before before the split, the next day you'd have owned 2 shares. This wouldn't directly have changed the overall worth of your Nike shares – just the quantity. However, indirectly, the new 50% lower share price could have impacted the market appetite for Nike shares which in turn could have impacted Nike's share price.
Nike share price volatility
Over the last 12 months, Nike's shares have ranged in value from as little as $95.34 up to $177.4212. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Nike's is 1.0288. This would suggest that Nike's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).
NIKE, Inc. , together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives.
Frequently asked questions
Nike in the news
Dow Jones Futures: S&P 500 Hits Fresh Lows As Apple, Tesla, CarMax Dive, Nike Plunges Late
S&P 500 Hits Fresh Lows As Bears Maul Again; Apple, Tesla, CarMax Dive, Nike Skids Late
Nike’s Inventories Jump 44% Ahead of Holiday Season
More guides on Finder
Certified financial planner (CFP) vs robo-advisor statistics
Nearly 1 in 5 adults in Ireland say they receive stock trading advice.
How to buy AMTD Digital (HKD) stocks
Steps to owning and managing HKD/USD, with 24-hour and historical pricing before you buy.
Wind energy stocks
Want to invest in the renewable energy industry but unsure how? We explain how to buy wind energy stocks and highlight 5 for you to consider.
Keen to invest in the energy industry but not sure how? We explain how to buy battery stocks and highlight 3 for you to consider.
Hydrogen fuel cell stocks
Want to invest in the alternative energy industry but unsure how? We explain how to buy hydrogen fuel cell stocks and highlight 7 for you to consider.
Do you want to invest in the oil and gas industry but not sure how? We explain how to buy oil stocks and highlight 7 for you to consider.
Do you want to invest in the cloud computing industry but not sure how? We explain how to buy cloud stocks and highlight 9 for you to consider.
Want to invest in the aerial tech industry but unsure how? We explain how to buy drone stocks and highlight 8 for you to consider.
Keen to invest in the timber industry but not sure how? We explain how to buy lumber stocks and highlight 5 for you to consider.
Keen to invest in the tourism industry but not sure how? We explain how to buy travel stocks and highlight 9 for you to consider.
Ask an Expert