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How to buy Blue Apron (APRN) shares

Learn how to easily invest in Blue Apron shares.

Blue Apron Holdings Inc (APRN) is a leading internet retail business based in the US. It opened the day at USD$3.69 after a previous close of USD$3.66. During the day the price has varied from a low of USD$3.68 to a high of USD$4.01. The latest price was USD$3.92 (25 minute delay). Blue Apron is listed on the NYSE and employs 1,544 staff. All prices are listed in US Dollars.

How to buy shares in Blue Apron

  1. Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
  2. Open your brokerage account. Complete an application with your details.
  3. Confirm your payment details. Fund your account.
  4. Research the stock. Find the stock by name or ticker symbol – APRN – and research it before deciding if it's a good investment for you.
  5. Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
  6. Check in on your investment. Optimize your portfolio by tracking your stock.

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How has Coronavirus impacted Blue Apron's stock price?

Since the stock market crash in March caused by coronavirus, Blue Apron's stock price has had significant positive movement.

Its last market close was $9.15, which is 67.43% up on its pre-crash value of $2.98 and 355.22% up on the lowest point reached during the March crash when the stocks fell as low as $2.01.

If you had bought $1,000 worth of Blue Apron stocks at the start of February 2020, those stocks would have been worth $3,209.42 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $2,395.29.

Is it a good time to buy Blue Apron stock?

The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.

Blue Apron shares at a glance

Information last updated 2021-08-20.
Previous close$3.66
Change $0.26
Change % 7.1038%
Volume 437,369
Information last updated 2021-10-09.
52-week range$3.52 - $12.35
50-day moving average $5.33
200-day moving average $5.06
Wall St. target price$10.05
PE ratio N/A
Dividend yield N/A (0%)
Earnings per share (TTM) $-3.49

Blue Apron stock price (NYSE: APRN)

Use our graph to track the performance of APRN stocks over time.

Blue Apron price performance over time

Historical closes compared with the close of $3.92 from 2021-10-14

1 week (2021-10-05) N/A
1 month (2021-09-12) N/A
3 months (2021-07-16) 6.52%
6 months (2021-04-16) -35.63%
1 year (2020-10-15) -43.35%
2 years (2019-10-15) -50.13%
3 years (2018-10-15) 190.37%
5 years (2016-10-12) N/A

Blue Apron financials

Revenue TTM $481.4 million
Gross profit TTM $177.7 million
Return on assets TTM -14.33%
Return on equity TTM -111.34%
Profit margin -12.76%
Book value $2.39
Market capitalisation $164.3 million

TTM: trailing 12 months

Shorting Blue Apron shares

There are currently 1.6 million Blue Apron shares held short by investors – that's known as Blue Apron's "short interest". This figure is 15.6% down from 1.9 million last month.

There are a few different ways that this level of interest in shorting Blue Apron shares can be evaluated.

Blue Apron's "short interest ratio" (SIR)

Blue Apron's "short interest ratio" (SIR) is the quantity of Blue Apron shares currently shorted divided by the average quantity of Blue Apron shares traded daily (recently around 1.6 million). Blue Apron's SIR currently stands at 0.99. In other words for every 100,000 Blue Apron shares traded daily on the market, roughly 990 shares are currently held short.

However Blue Apron's short interest can also be evaluated against the total number of Blue Apron shares, or, against the total number of tradable Blue Apron shares (the shares that aren't held by "insiders" or major long-term shareholders – also known as the "float"). In this case Blue Apron's short interest could be expressed as 0.07% of the outstanding shares (for every 100,000 Blue Apron shares in existence, roughly 70 shares are currently held short) or 0.0898% of the tradable shares (for every 100,000 tradable Blue Apron shares, roughly 90 shares are currently held short).

Such a low SIR usually points to an optimistic outlook for the share price, with fewer people currently willing to bet against Blue Apron.

Blue Apron share dividends

We're not expecting Blue Apron to pay a dividend over the next 12 months.

Have Blue Apron's shares ever split?

Blue Apron's shares were split on a 1:15 basis on 16 June 2019. So if you had owned 15 shares the day before before the split, the next day you'd have owned 1 share. This wouldn't directly have changed the overall worth of your Blue Apron shares – just the quantity. However, indirectly, the new 1400% higher share price could have impacted the market appetite for Blue Apron shares which in turn could have impacted Blue Apron's share price.

Blue Apron share price volatility

Over the last 12 months, Blue Apron's shares have ranged in value from as little as $3.52 up to $12.35. A popular way to gauge a stock's volatility is its "beta".

Beta is a measure of a share's volatility in relation to the market. The market (NYSE average) beta is 1, while Blue Apron's is -3.7316. This would suggest that Blue Apron's shares have been inversely-correlated to the average (for this exchange) – so when the broader market trended up or down, Blue Apron has bucked the trend.

Blue Apron overview

Blue Apron Holdings, Inc. operates direct-to-consumer platform that delivers original recipes, and fresh and seasonal ingredients. It also operates Blue Apron Market, an e-commerce market that provides cooking tools, utensils, pantry items, and other products. In addition, the company offers Blue Apron Wine, a direct-to-consumer wine delivery service that sells wines, which can be paired with its meals; and supplies poultry, beef, and lamb. It serves college graduates, young couples, families, singles, and empty nesters. The company offers its services through order selections on Website or mobile application primarily in the United States. Blue Apron Holdings, Inc.

Frequently asked questions

Disclaimer: This information should not be interpreted as an endorsement of futures, stocks, ETFs, CFDs, options or any specific provider, service or offering. It should not be relied upon as investment advice or construed as providing recommendations of any kind. Futures, stocks, ETFs and options trading involves substantial risk of loss and therefore are not appropriate for all investors. Trading CFDs and forex on leverage comes with a higher risk of losing money rapidly. Past performance is not an indication of future results. Consider your own circumstances, and obtain your own advice, before making any trades.

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