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How to buy Apple (AAPL) stocks
Learn how to easily invest in Apple stocks.
Apple Inc is a consumer electronics business based in the US. Apple shares (AAPL) are listed on the NASDAQ and all prices are listed in US Dollars. Apple employs 154,000 staff and has a trailing 12-month revenue of around USD$387.5 billion.
How to buy shares in Apple
- Compare share trading platforms. Use our comparison table to help you find a platform that fits you.
- Open your brokerage account. Complete an application with your details.
- Confirm your payment details. Fund your account.
- Research the stock. Find the stock by name or ticker symbol – AAPL – and research it before deciding if it's a good investment for you.
- Purchase now or later. Buy your desired number of shares with a market order or use a limit order to delay your purchase until the stock reaches a desired price.
- Check in on your investment. Optimize your portfolio by tracking your stock.
Compare online trading platforms
We update our data regularly, but information can change between updates. Confirm details with the provider you're interested in before making a decision.
How has Coronavirus impacted Apple's stock price?
Since the stock market crash in March caused by coronavirus, Apple's stock price has had significant negative movement.
Its last market close was $150.77, which is 51.84% down on its pre-crash value of $313.05 and 41.02% down on the lowest point reached during the March crash when the stocks fell as low as $212.61.
If you had bought $1,000 worth of Apple stocks at the start of February 2020, those stocks would have been worth $726.96 at the bottom of the March crash, and if you held on to them, then as of the last market close they'd be worth $488.49.
Is it a good time to buy Apple stock?
The technical analysis gauge below displays real-time ratings for the timeframes you select. This is not a recommendation, however. It represents a technical analysis based on the most popular technical indicators: Moving Averages, Oscillators and Pivots. Finder might not concur and takes no responsibility.
Apple shares at a glance
|Latest market close||$150.77|
|52-week range||$128.86 - $182.19|
|50-day moving average||$160.21|
|200-day moving average||$160.59|
|Wall St. target price||$182.01|
|Dividend yield||$0.89 (0.61%)|
|Earnings per share (TTM)||$6.05|
Apple stock price (NASDAQ:AAPL)Use our graph to track the performance of AAPL stocks over time.
Apple price performance over time
|1 week (2022-09-20)||-3.91%|
|1 month (2022-08-23)||N/A|
|3 months (2022-06-27)||6.43%|
|6 months (2022-03-25)||-13.71%|
|1 year (2021-09-27)||3.71%|
|2 years (2020-09-25)||34.28%|
|3 years (2019-09-27)||218.82|
|5 years (2017-09-27)||154.23|
Is Apple under- or over-valued?
Valuing Apple stock is incredibly difficult, and any metric has to be viewed as part of a bigger picture of Apple's overall performance. However, analysts commonly use some key metrics to help gauge the value of a stock.
Apple's P/E ratio
Apple's current share price divided by its per-share earnings (EPS) over a 12-month period gives a "trailing price/earnings ratio" of roughly 25x. In other words, Apple shares trade at around 25x recent earnings.
That's relatively low compared to, say, the trailing 12-month P/E ratio for the NASDAQ 100 at the end of 2019 (27.29). The low P/E ratio could mean that investors are pessimistic about the outlook for the shares or simply that they're under-valued.
Apple's PEG ratio
Apple's "price/earnings-to-growth ratio" can be calculated by dividing its P/E ratio by its growth – to give 2.7466. A low ratio can be interpreted as meaning the shares offer better value, while a higher ratio can be interpreted as meaning the shares offer worse value.
The PEG ratio provides a broader view than just the P/E ratio, as it gives more insight into Apple's future profitability. By accounting for growth, it could also help you if you're comparing the share prices of multiple high-growth companies.
Apple's EBITDA (earnings before interest, taxes, depreciation and amortisation) is $129.6 billion.
The EBITDA is a measure of a Apple's overall financial performance and is widely used to measure a its profitability.
|Revenue TTM||$387.5 billion|
|Operating margin TTM||30.53%|
|Gross profit TTM||$152.8 billion|
|Return on assets TTM||22.2%|
|Return on equity TTM||162.82%|
|Market capitalisation||$2.4 trillion|
TTM: trailing 12 months
Apple's environmental, social and governance track record
Environmental, social and governance (known as ESG) criteria are a set of three factors used to measure the sustainability and social impact of companies like Apple.
When it comes to ESG scores, lower is better, and lower scores are generally associated with lower risk for would-be investors.
Apple's total ESG risk score
Total ESG risk: 26.15
Socially conscious investors use ESG scores to screen how an investment aligns with their worldview, and Apple's overall score of 26.15 (as at 12/31/2018) is pretty good – landing it in it in the 37th percentile of companies rated in the same sector.
ESG scores are increasingly used to estimate the level of risk a company like Apple is exposed to within the areas of "environmental" (carbon footprint, resource use etc.), "social" (health and safety, human rights etc.), and "governance" (anti-corruption, tax transparency etc.).
Apple's environmental score
Environmental score: 0.99/100
Apple's environmental score of 0.99 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector terms of its environmental impact, and exposed to a lower level of risk.
Apple's social score
Social score: 13.98/100
Apple's social score of 13.98 puts it squarely in the 5th percentile of companies rated in the same sector. This could suggest that Apple is a leader in its sector when it comes to taking good care of its workforce and the communities it impacts.
Apple's governance score
Governance score: 11.18/100
Apple's governance score puts it squarely in the 5th percentile of companies rated in the same sector. That could suggest that Apple is a leader in its sector when it comes to responsible management and strategy, and exposed to a lower level of risk.
Apple's controversy score
Controversy score: 3/5
ESG scores also evaluate any incidences of controversy that a company has been involved in. Apple scored a 3 out of 5 for controversy – a middle-of-the-table result reflecting that Apple hasn't always managed to keep its nose clean.
Apple share dividends
Dividend payout ratio: 14.85% of net profits
Recently Apple has paid out, on average, around 14.85% of net profits as dividends. That has enabled analysts to estimate a "forward annual dividend yield" of 0.61% of the current stock value. This means that over a year, based on recent payouts (which are sadly no guarantee of future payouts), Apple shareholders could enjoy a 0.61% return on their shares, in the form of dividend payments. In Apple's case, that would currently equate to about $0.89 per share.
While Apple's payout ratio might seem low, this can signify that Apple is investing more in its future growth.
Apple's most recent dividend payout was on 10 August 2022. The latest dividend was paid out to all shareholders who bought their shares by 4 August 2022 (the "ex-dividend date").
Have Apple's shares ever split?
Apple's shares were split on a 4:1 basis on 30 August 2020. So if you had owned 1 share the day before before the split, the next day you'd have owned 4 shares. This wouldn't directly have changed the overall worth of your Apple shares – just the quantity. However, indirectly, the new 75% lower share price could have impacted the market appetite for Apple shares which in turn could have impacted Apple's share price.
Apple share price volatility
Over the last 12 months, Apple's shares have ranged in value from as little as $128.861 up to $182.1861. A popular way to gauge a stock's volatility is its "beta".
Beta is a measure of a share's volatility in relation to the market. The market (NASDAQ average) beta is 1, while Apple's is 1.2341. This would suggest that Apple's shares are a little bit more volatile than the average for this exchange and represent, relatively-speaking, a slightly higher risk (but potentially also market-beating returns).
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. It also sells various related services. In addition, the company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; AirPods Max, an over-ear wireless headphone; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, HomePod, and iPod touch. Further, it provides AppleCare support services; cloud services store services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. Additionally, the company offers various services, such as Apple Arcade, a game subscription service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets.
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