finder’s editorial guidelines

We value and respect our independence.

Although we receive revenue and referral fees from advertising and affiliate links, we do not sell our opinions or tailor our analysis to maximize any partner’s commercial benefit. We are not agents, associates or representatives of the companies whose products and services we compare and analyze.

We may refer our readers to external parties, we do not sell products or services and have no direct financial interest in the products and services we cover. This separation is reflected in our site’s Terms and Conditions, Privacy Policy and Disclaimer. As part of our policy, we do not publish the terms and conditions on providers our site; instead, we refer our readers to those providers’ own sites.

Sponsors, advertisers and partners do not approve our content or editorial direction.

If any commercial relationship is built on a third party’s capacity to influence our content or editorial direction, we’ll walk away from that relationship.

We do not publish advertising, advertorials or unreviewed content provided by third parties. We do not publish content even appears to be advertising provided by a partner, advertiser or sponsor.

Our editorial team has full control over the content we publish and our editorial priorities.

Our editorial or other staff may, in some cases, let our partners, sponsors and advertisers know about content we’re about to publish. But it’s a courtesy — not an obligation.

We actively avoid conflicts that could undermine our objectivity or compromise our reputation for honesty and fairness. Where we can’t, we disclose accurately and honestly all facts that would help a user make an informed decision.

Where we make mistakes, we respond quickly and correct our errors immediately.

Understanding the value of our reputation, we take all reasonable efforts to ensure that our content is accurate, complete and current at the time of publication.

We don’t publish anything without an internal review and, where required, we involve lawyers or subject matter experts in verifying our content.

We think originality — and honesty — are central to our success.

Because we understand what’s involved in consistently producing exceptional and engaging content, we never knowingly use, reference or incorporate another party’s content without their knowledge and permission.

We are committed to actively resisting any party that tries to use copyright and trademark law to restrict our readers’ access to information about their products and services. We respect intellectual property, but we won’t allow partners, advertisers or sponsors to use intellectual property laws to influence our content or editorial direction.

So that our readers can fully use our information, we prefer to publish clear, accessible and practical content. We appreciate that some issues are complex, but we relish the challenge of making complex, complicated material both interesting and understandable. Where we fall short, we correct and refine our content so that it’s most helpful.

To help our users narrow down their decisions, our site often includes links to other sites. We review these links prior to publication to ensure that we don’t lead our readers to offensive or inaccurate information or sites.

If you’re referred to a third party, understand that you will directly deal with that third party to apply or take up any offer. Carefully read and understand the terms and conditions of any offer before submitting your personal information, signing a contract or clicking “I agree.”

We publish information. We do not provide advice.

We publish tools, calculators, strategies and information that our users can use to make better — and better informed — decisions. But we never recommend a specific product or strategy as appropriate for your particular needs or circumstances.

If we think there’s a risk that our content can be misinterpreted as advice, we provide a clear disclaimer and recommend that you seek the advice of a professional.

If our users, partners or anybody else is concerned about any part of our published content, or if your concerns aren’t yet adequately addressed, email us a complaints@finder.com. If necessary, we will conduct an informal investigation to find out —and correct — where we went wrong.