Huawei eclipses Apple in global phone sales
But none of its models rank in the top 10 most sold.
The world’s largest telecommunications equipment manufacturer, Huawei, outpaced rival brand Apple in global smartphone sales for both June and July, according to the latest figures.
Counterpoint Research’s Market Pulse July 2017 found Huawei outsold Apple in both June and July, while the company’s August sales also seem likely to post a beat.
Although the research report didn’t provide specific figures, we can gather from the graph below, Huawei and Apple each accounted for approximately 12% of the total market share. A month earlier in June, the gap was much greater between the two competitors, given Apple’s share of sales fell below 10%.
Monthly global smartphone sales market share (%)
Samsung maintained its dominance over the marketplace, capturing more than 20% of all sales in July.
The graph also shows that since December 2016, Apple’s share of global smartphone sales has been rapidly decreasing. Alternatively, from March 2017, Huawei’s monthly sales figures have been rising steadily.
Despite becoming the second largest smartphone brand, none of Huawei’s models made the top ten rankings.
“This is due to a multiple stock keeping unit (SKU) portfolio that currently lacks a true hero device,” Counterpoint Research senior analyst Pavel Naiya said.
“While having a diverse portfolio allows Huawei to fight on multiple fronts, it does little to build overall brand recognition; something Huawei badly needs if it is to continue to gain market share.”
Apple’s iPhone 7 lead the pack in July, garnering 4% of the total sales market share. The US brand’s Plus edition of its latest smartphone was the second most-popular handset, securing 2.9% of market share.
Chinese consumer electronics firm OPPO took third and fourth place with its R11 (2.1%) and A57 (2%) devices, while Samsung’s Galaxy range made up the majority of the lower half of the top 10 sales rankings.
ACI Worldwide’s latest research report found mobile payments are dramatically rising in popularity, even reaching tipping point in some countries, thanks to a global roll-out of immediate payments schemes.
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