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How to sell on Wish

Find out how much it costs and how to sign up.

Wish is an online e-commerce marketplace where you can buy and sell almost anything, with more than 300 million shoppers in over 80 countries.

But with so many merchants on the site, and the high cost involved, it’s not the best platform for new sellers.

How much does it cost to sell on Wish?

Wish charges a commission fee, or “revenue share” from 5% to 22%, depending on what and where you sell. Find out what you’ll pay for your items in the “General Information” section of your account settings menu.

How do I sign up for Wish?

If you’d like to start selling on Wish, sign up for an account by completing the following steps.

  1. Head to the Wish homepage. Once you get there, click the menu tab at the bottom left of the screen. Click the Sell on Wish link followed by Sign up for free.
  2. Create your store. Enter your store name, provide your email address and create a password for your account. Type in the security code and click Create my store.
  3. Add your contact information. Provide your full name, business address and phone number. You’ll also need to read and agree to Wish’s Terms of Service. Click Enter my store.
  4. Confirm your email address. Verify your email in your account dashboard. Click the link to confirm your email address.
  5. Add your payment information. Next, select the payment provider you want to use to receive payments from Wish. The recommendation to US merchants is PayPal, but UMPAY, AllPay, Payoneer and PingPong also work.
  6. Review the terms of service. Take the time to read and agree to the Wish Merchant Terms of Service and Agreement.
  7. Provide personal and business ID. Finally, provide Wish with proof of ID and the official details of your business.
  • If you’re signing up as an individual, provide ID or proof of ownership of your online store URL.
  • If you’re signing up as a company, provide your business license ID as well as the name and ID of a legal representative.

Selling on Wish through your e-commerce store

E-commerce platforms that offer omnichannel selling, like Shopify and BigCommerce, let you integrate your existing store with Wish. Sell your products on Wish and list them on other platforms like Amazon, Facebook and Instagram.

Compare e-commerce platforms

Name Product Products Monthly fees start at Processing fees start at Hosting
Payment processing, Website builder, Inventory tracking, Shopping cart software, Shipping software
2.9% + $0.30 per transaction
BigCommerce is an all-in-one e-commerce platform created to help you sell more.
Payment processing, POS software, POS hardware, Website builder, Inventory tracking
1.92% + $0.08 per transaction
Conveniently packaged into three service tiers for in-person and online sales.
Square Online
Payment processing, Website builder, Inventory tracking, Shopping cart software, Shipping software
2.9% + 30¢
Create an online store with beautiful layouts to help drive business.
Payment processing, Website builder, Inventory tracking, Shopping cart software, Shipping software
2.9% + $0.30 online; 2.4% in person
Shopify offers both e-commerce and in-person POS systems designed to help you build a new online store from the ground up.

Compare up to 4 providers

How can I get traffic to my store?

There are a few things you can do to increase your chances of success sales:

  • Research the market. Browse Wish and other e-commerce marketplaces to find out which products sell well and how they’re priced. This helps you choose which products to stock and how to choose the best price .
  • Create a business plan. Develop a comprehensive plan for selling online, including a full rundown of your expenses and profit expectations.
  • Craft high-quality listings. Use high-quality photos and create SEO-friendly listings to help attract buyers.
  • Shop shipping carriers. Compare a range of quotes from multiple shipping carriers to find the most affordable shipping option for your business.

How do I price my items?

There are a few factors you need to consider when pricing your items:

  • What does my competition charge? Browse Wish and other e-commerce marketplaces to see how your competitors price their items.
  • What are my costs? Review your costs, including the cost of sourcing, marketing and shipping products, Wish’s fees and all other business overheads. This will help you work out a price point that satisfies your profit margins.
  • How much are buyers willing to pay? Conduct thorough market research to find out what buyers are willing to pay for your product niche.

How do I decide what to sell on Wish?

Wish let’s you sell most items on its platform including clothing, home decor, electronics, tools, jewelry, custom clothing and artwork and more.

As a general rule, you’re not allowed to sell services on Wish. The following products are prohibited from sale:

  • Alcohol
  • Bike and motorcycle helmets
  • Child car seats
  • Counterfeit products
  • Dangerous chemicals
  • Digital goods
  • Drugs
  • Firearms
  • Gift cards
  • Plant seeds
  • Pornography
  • Switchblades
  • Tobacco

How to find products to sell

There are two primary ways to find products to sell online:

  • Popular products. These are products that are in high demand — typically essential goods that most people need.
  • Niche products. These are products designed to meet the unique needs of a specific group of customers.

Market research helps you pinpoint in-demand, trending products and identify any gaps in the market you to fill. As Wish boasts shoppers in more than 80 countries, consider overseas shipping costs.

Decide whether you’ll source, store and ship products yourself, and compare suppliers. Or use a dropshipping service to tackle warehousing and shipping on your behalf.

What types of payment does Wish accept?

Wish accepts a variety of payment options on its platform, aimed at attracting international customers:

  • Visa, Mastercard, American Express, Discover, Cirrus and Maestro
  • Debit cards with a Visa or Mastercard logo
  • Google Pay
  • Apple Pay
  • PayPal
  • Klarna
  • EBANX (Credit Card, Boleto, OXXO)
  • iDEAL

As an online seller, you can receive payments from Wish via:

  • AllPay
  • Payoneer
  • PayPal
  • PingPong

How to organize shipping

There are a few ways to ship Wish orders:

  • Fulfillment by Wish. Wish operates multiple warehouses across the US and Europe that stock and deliver your products. But you’ll need to pay to use the service including inbound, storage, shipping, service and retrieval fees that vary by product weight, size and warehouse.
  • Ship items yourself. Take care of storing and shipping on your own, but compare costs and shipping speeds across a number of domestic and international shipping carriers.
  • Use a third-party dropshipping service. Third-party dropshipping providers can store and ship orders for you — for a fee. Compare dropshipping services to find the option best suited to your business model.

Access a list of accepted shipping providers from your Wish account menu.

How do I market my Wish products?

Wish offers a few ways to help market your items:

  • ProductBoost. A Wish advertising tool to increase the exposure of your products and boost sales. Run multiple campaigns across multiple products, but you’ll need to pay to use this feature.
  • Promoted Products. Wish regularly selects products that are selling well to include as part of its promotional campaigns. While you can’t apply for Wish Promoted Products directly, increase the chances of your products being selected for the program by adding product size, color information and appropriate tags to your listings.
  • Trusted Store program. Sellers with high-quality products and a proven record of on-time deliveries can qualify for this program. Benefits include increased visitor traffic, faster hits in search results and a Verified by Wish badge on products with excellent customer feedback.

What to watch out for with Wish

Be wary of the following drawbacks of selling on Wish:

  • High fees. Wish’s steep 15% cut is nowhere near the 5% commission charged by competing online marketplaces, Etsy and Bonanza.
  • Ambiguous rates. Wish isn’t forthcoming about its fees — especially its Fulfillment by Wish service. Most fees are determined by the merchant and transaction, making it challenging for you to gauge what you you pay.
  • Slow payments. When you receive payments from Wish via PayPal or Payoneer, it’ll take five to seven business days for each payment to arrive in your PayPal account.
  • Exchange rates. Wish lets you sell to buyers in over 80 countries. But if you don’t open a multicurrency account for online sellers, exchange rate margins charged by PayPal and Payoneer may impact your profits.
  • Hard to find essential information. While Wish’s Merchant help center contains useful information, the database is poorly organized. This means finding the specific article you want can take time.
  • Difficult to get noticed. There are more than 100,000 merchants on Wish selling millions of products, so it can be difficult to make your store stand out from the crowd.
  • Shipping tiers. Wish categorizes shipping carriers into four separate tiers. If you opt for a non-Tier 1 carrier to ship items, you’ll need to wait longer before you are paid for your sales.

Bottom line

Wish offers the opportunity for online merchants to sell a wide variety of products to buyers from around the world. But it pockets a hefty cut of merchant transactions and you could be left waiting up to seven business days before you receive payment for a sale.

Explore your online selling options across additional e-commerce platforms to find the best solution for your business.

Frequently asked questions

Do I need a business license to sell on Wish?

You might. Business licensing requirements vary by state, so contact your local Small Business Administration office and ask what the business licensing requirements are for your city and state.

Does Wish have an app for sellers?

Yes, the Wish For Merchants app can be downloaded from Google Play or Xiaomi Store. However, there is no iOS app available for sellers at the time of writing.

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