Sell on Walmart with: Shopify
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Walmart offers an opportunity for you to get your items in front of 100 million unique online visitors to the retailer’s site. But selling through Walmart Marketplace can be a full-time job between managing your inventory and meeting pricing and shipping standards.
In June 2020, Walmart announced a partnership with Shopify, enabling small business owners to integrate and list their items on Walmart.com.
By the end of this year, Walmart expects to add 1,200 Shopify sellers to its Marketplace in an effort to grow its third-party channels, according to its press release.
To get started as a Walmart Marketplace seller, sign up as a seller and then wait for approval:
If you want to sell through more channels than just Walmart — or if you need to build up your online presence before applying to sell on Walmart — consider using an e-commerce platform. This can help you reach customers through multiple third party sites around the web, including eBay, Amazon and Rakuten.
Like the retail stores that dot the country, Walmart Marketplace covers thousands of items across categories that include:
In addition to generic categories, you can offer your items through Walmart’s niche stores, like Jet.com, Moosejaw.com and Shoes.com.
You’ll pay no setup, monthly or subscription fees to sell on Walmart.com. Instead, the marketplace deducts a referral fee after a sale processes on its site. Sellers are also responsible for shipping costs.
Hot tip: Categorize your goods appropriately, so that you don’t get charged a higher referral fee than necessary.
Naomi sells items on the Walmart Marketplace in two categories: sporting goods and jewelry. She sells a fishing pole for $132 and an emerald necklace for $350, both including shipping costs.
Here are the fees that Naomi pays:
|Item||Walmart referral fee||Total fee based on purchase|
In total, Naomi loses $89.80 on her total sale of $482 — roughly 18.7% of her sale. Her total net profit is $392.20.
You can sell nearly anything through Walmart Marketplace as long as it is new and has a UPC code (exceptions apply for items like jewelry). When you combine this wide array of items with their huge customer base, selling with Walmart can be worth it.
Walmart’s e-commerce platform is growing, but it has a ways to go before it can directly compete with Amazon. Becoming a Walmart seller now pits you against less competition than you’d potentially face on Amazon.
Walmart is more exclusive than other major marketplaces. When you apply, it’ll ask for information about your annual online sales revenue and e-commerce experience. To determine eligibility, it researches your sales history with giants like Amazon and eBay. For the best chance of approval on Walmart.com, build up your company’s presence around the web and work to establish a reputation for offering good value.
True to its reputation for low prices, Walmart expects marketplace sellers to provide competitive prices according to two main principles:
Items that aren’t competitive to these standards are subject to removal — what Walmart calls automatic unpublishing.
To maintain these two principles, you’re required to manage:
Walmart accepts standard payment options that include:
Walmart pays its sellers through Payoneer every other week for all shipped orders. To get paid, you must sign up for a Payoneer account.
Our research didn’t turn up details for international buyers. Rather, it appears that sellers are limited to residents of the US and its territories:
International sellers must prove their businesses and warehouses are registered in the US.
The order cutoff time, fulfillment lag time and transit time determines an item’s expected delivery date.
Walmart offers three shipping options for marketplace sellers:
ShipBob takes care of picking, packing and shipping your e-commerce orders, whether they’re placed through your website or a third-party channel like Amazon.
Select from free and paid options to improve traffic for your Walmart products.
A couple important drawbacks to keep in mind when choosing Walmart include:
Stay up to date with Walmart’s seller rules, and frequently check your seller’s account dashboard for flagged items.
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