Sell on Overstock via: Shopify
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With more than 15 years in the business, and 30 million unique visitors monthly, Overstock offers approved sellers the possibility of high sales volume. But traffic is small compared to other markets like Amazon and eBay, which might limit your profits, depending on what you’re selling.
Overstock supports sellers through a range of categories that include the following:
Items that don’t fit neatly into established categories may require a chat with an Overstock representative.
Several sellers online say that Overstock charges about 10 cents for each listing and a commission fee equal to 3% of the sale of items priced up to $25. But it’s unclear how much you’ll pay for items more than $25, and you won’t find this or details about any other fees on its site – Overstock doesn’t disclose its fees until after you’ve signed up as a seller.
The best way to find out exactly what fees you’ll face while selling on Overstock is to contact it directly to discuss the specifics of your business.
Mark sells midcentury modern lamps, and he’s hoping to get his stock moving with listings on Overstock. He sold a lamp for $23 to a buyer in Spain, and included shipping in the price.
Here’s what Mark ends up paying in fees:
|Overstock rate or fee||Total fee based on purchase price|
|3% commission rate||$0.69|
|Item listing fee||$0.10|
In total, Mark only loses .79 cents on his $23 sale.
If you specialize in name-brand, top-of-the-line designer home goods, Overstock could be a solid addition to your business.
Selling products to more than 46 million customers, it considers itself a springboard to boost an online business. The company boasts many accolades, including award-winning customer service and a mention in Forbes Magazine’s 100 Most Trustworthy Companies in America.
Still, Overstock’s traffic is considerably less than giants like eBay and Amazon. Maximize your chance of a successful sale with a few key tips:
Sign up as a seller in three steps and then wait for Overstock’s approval:
If you’re accepted as an Overstock seller, you’ll log in to complete your seller profile, upload item details and advertise in appropriate categories.
Consider three main factors when pricing your items:
Overstock accepts payments that range from credit cards to store cards and even to crypto:
Customers are charged one they place an order, but sellers don’t receive compensation until after you’ve shipped the item. When Overstock verifies the order’s complete, they transfer your profits through bank transfer.
Overstock routes all international transactions through the e-commerce system FedEx Cross Border, which comes with an additional fee for buyers.
This is an upside for sellers for the following reasons:
If you find yourself still needing to deal with foreign currencies, compare digital money specialists offering online seller accounts.
Overstock offers two shipping options for sellers on its website:
Overstock offers a few listing boosters for a fee. Bolding and highlighting your item can help your product stand out.
More robust marketing tools for sellers include advisers that can help you realize potential brand growth and a suite of business reports, analytics, SKU building tools and photo services.
The following are a few key potential drawbacks to keep in mind when selling on Overstock:
If you want to be able to sell on more than just Overstock, an e-commerce platform can help you build your own store and sell through multiple channels.
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