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How to sell on Bonanza

Set yourself up for success on this e-commerce marketplace.

Bonanza is designed to connect online sellers with buyers all around the globe. Sell everything from fashion accessories to auto parts without paying listing fees.

But, signing up for Bonanza and understanding fees on the platform can be complicated. Here’s what you need to know about setting up a Bonanza booth.

How do I decide what to sell on Bonanza?

You can sell a diverse range of items on Bonanza, with sellers listing items across a variety of categories, including:

  • Antiques
  • Art
  • Baby
  • Books
  • Business and industrial
  • Cameras and photo
  • Cell phones and accessories
  • Coins and paper money
  • Collectibles
  • Computers, tablets and networking
  • Consumer electronics
  • Crafts
  • Digital goods
  • Dolls and stuffed animal
  • DVDs and movies
  • Entertainment memorabilia
  • Home and garden
  • Health and beauty
  • Jewelry and watches
  • Men’s fashion
  • Music
  • Musical instruments and gear
  • Parts and accessories
  • Pet supplies
  • Pottery and glass
  • Specialty services
  • Sporting goods
  • Sports memorabilia
  • Stamps
  • Tickets and experiences
  • Toys and hobbies
  • Travel
  • Video games and consoles
  • Women’s fashion

How to find products to sell

If you’re just starting out in the world of online selling, there are a few steps you can take to find products to sell on Bonanza:

  • Sell what you know. If you have a passion for fashion or love to accessorize your pets, you might want to turn your hobby into an online business.
  • Research popular categories. Browse the Bonanza marketplace to find out which categories and items are most popular. This helps you determine if there’s a market for the items you plan on selling.
  • Explore a dropshipping service. Third-party dropshipping services can help you find products to sell without having to deal with storage or shipping.

How much does it cost to sell on Bonanza?

Bonanza’s fee structure is somewhat complicated. The good news is that it’s free to sign up for an account and list your items.

Bonanza fees are based on the final offer value (FOV) of a your sales. The FOV is a combination of two things:

  1. The amount a buyer pays for your product.
  2. Any shipping fees higher than $10.

So, let’s say you sold a T-shirt for $25, with $12 for shipping. The FOV of that sale would be $27. That’s $25 for the T-shirt and $2 for the shipping over $10.

Based on the FOV of a sale, Bonanza charges a Final Value Fee (FVF):

  • If the FOV is under $500, the fee is 3.5%.
  • If the FOV is over $500, the fee is 3.5% plus a flat 1.5% of the amount over $500.

A minimum $0.50 fee is applies to every sale.

Advertising on Bonanza

Opt into Bonanza’s advertising program for a fee each time you sell an item. This fee fluctuates, but will never be more than the maximum fee you select. Each advertising tier offers access to a wider selection of shopping channels.

  • Basic: 9% maximum fee. Offers access to Google Shopping, Bonanza’s network of affiliate bloggers and Bonanza Promotions.
  • Standard: 13% maximum fee. All the features of the basic, but adds the ability to list your items on eBay.
  • Superior: 19% maximum fee. All the feature of standard, plus access to BingAds.
  • Elite: 30% maximum fee. Access to all of Bonanza’s shopping channels with a higher budget on ads.

Bonanza membership

Finally, you also have the option of signing up for a Bonanza membership. There are three main membership tiers to choose from:


$40 monthly or $300 annually

$70 monthly or $660 annually

$200 monthly or $2,004 annually

Stripe Checkout

TurboTraffic to increase booth traffic

Includes up to 4 days a month

Includes up to 7 days a month

Includes up to 25 days a month

Google Analytics

Personal consultation

Featured search

Coupons and discounts

Facebook advertising

Maximum items per booth




Digital goods




SMS notifications

250 monthly

500 monthly

1,000 monthly

It offers two other membership tiers:

  • Silver: $12 monthly. This simple membership gives you access to Google Analytics to track your customers and manage how competitor reviews are displayed on your listings.
  • Titan Ad Pro: $250 monthly. This offers all the same benefits as a Titan membership but with twice the monthly advertising budget.

Let’s crunch the numbers

John sells a vintage book for $30 with a $20 shipping fee. His final order value (FOV) is $40, so Bonanza’s fees are as follows for the standard booth:

  • It costs 3.5% of $40. John pays $1.40, keeping $28.60 of his sale.

If John has signed up for the Basic advertising program:

  • It costs 9% of $40 for advertising. John pays $3.60, keeping $26.40 of his sale.

Is selling on Bonanza worth it?

This depends. The costs of selling online can add up, and there’s no guarantee that you’ll make money. However, a few simple steps can maximize your chances of running a profitable online business:

  • Research the market. Find out which products are popular on Bonanza and how they’re priced. This will help you determine whether there’s a niche in the market you might be able to fill.
  • Create a high-quality booth and listings. Your Bonanza profile should include plenty of useful information about you and your business. Make sure that your booth is user friendly.
  • Create professional listings. Use high-quality photos and optimize the titles and descriptions of your listings for SEO.
  • Market your products. If you sign up for a standard account and don’t promote your items, it can be hard to get your booth noticed. Sign up for an external advertising program, use Bonanza’s Customer Marketing Tool or market your products through social media.

How do I start selling on Bonanza?

You can sign up and start selling on Bonanza by completing a few simple steps.

  1. Visit the Bonanza website. Navigate to the Bonanza homepage and click Register in the top right-hand corner of the screen.
  2. Create an account. Using the form provided, enter your email address and create a username and password. Enter your postal code and agree to Bonanza’s terms of use and privacy policy. Click Create account.
  3. Check your email. Click this link in the email to activate your Bonanza account.
  4. Create your booth. Navigate to your account dashboard. Click My profile to add a photo, contact details and information about yourself and your store. If you’re ready to set up your booth, click Create a Bonanza booth.
  5. Provide additional details. Click Open your booth and provide your full name, address and phone number, and how you calculate the shipping cost for an order.
  6. Customize your booth settings. Next, connect your PayPal account to your booth — Gold members can link a Stripe account. Select whether you would like Bonanza to advertise your items.
  7. Enter your credit card details. Provide your credit card details to confirm your identity and complete setup. Add or import listings to your booth from your account dashboard.

Integrating Bonanza with an existing e-commerce store

If you’re already selling on other online marketplaces, like Amazon, eBay, Etsy and your own store, you can import your existing store items to your Bonanza booth if you’re using a compatible e-commerce platform. For example, both Shopify and BigCommerce offer apps that allow you to integrate your current store with Bonanza, so you can track your inventory and sales in one place while selling on multiple sites.

Compare e-commerce platforms

Name Product Products Monthly fees start at Processing fees start at Hosting
Payment processing, Website builder, Inventory tracking, Shopping cart software, Shipping software
2.9% + $0.30 per transaction
BigCommerce is an all-in-one e-commerce platform created to help you sell more.
Payment processing, POS software, POS hardware, Website builder, Inventory tracking
1.92% + $0.08 per transaction
Conveniently packaged into three service tiers for in-person and online sales.
Square Online
Payment processing, Website builder, Inventory tracking, Shopping cart software, Shipping software
2.9% + 30¢
Create an online store with beautiful layouts to help drive business.
Payment processing, Website builder, Inventory tracking, Shopping cart software, Shipping software
2.9% + $0.30 online; 2.4% in person
Shopify offers both e-commerce and in-person POS systems designed to help you build a new online store from the ground up.

Compare up to 4 providers

How to price your items

Consider two major factors when determining how to price items on Bonanza:

  • Your costs. Calculate how much it costs you to source, manufacture and ship items to customers. Remember to factor Bonanza’s transaction, advertising and membership fees into your calculations, and additional overhead. This allows you to pinpoint your target profit margin.
  • Customer budgets. Research what other sellers charge for similar products — this should give you an idea of how much buyers are willing to pay.

What types of payment does Bonanza accept?

Sellers can only accept PayPal. If you’re a Gold member or higher you can add Stripe payments.

How to ship

Bonanza doesn’t have its own fulfillment center, so you have two options when shipping items to customers:

  • Ship items yourself. Bonanza suggests selecting a shipping service when you set up your booth so buyers have an accurate estimate of shipping rates and speeds. Compare quotes across major carriers, like USPS, FedEx and DHL. Set your default shipping preferences in the Booth Settings menu of your selling dashboard.
  • Use a third-party fulfillment service. Third-party fulfillment services can store products, prepare orders and then ship them for you — for a fee.

If you’re not sure where to start, explore Bonanza’s list of preferred shipping partners.

How do I market my Bonanza products?

There are several ways to promote your listings through Bonanza, including:

  • Bonanza Advertising. There are four programs available that allow you to advertise on different online channels, but each comes at an extra cost.
  • Bonanza Promotions. Offered as part of Bonanza’s advertising programs, you don’t pay Bonanza’s commission fee. The fee is discounted from the price for the buyer’s benefit. So you make the same profit, but sell for a bit less.
  • TurboTraffic. Available as an add-on or part of the Platinum and Titan plans, this service works with your advertising program and could drive up to 300% more traffic to your booth.
  • Customer Marketing Tool. This free tool allows you to sort and manage the data of previous customers, and use that data to create customized marketing campaigns.
  • Customer Marketing Coupons. Select from premade coupon templates or create your own to encourage repeat business. Or use the system to create your own customer loyalty program.
  • Bonanza Webstores. Create your own webstore outside the Bonanza marketplace. There’s no listing or transaction fees for your store, but hosting is $255 annually.

What to watch out for with Bonanza

Be wary of the following drawbacks when selling on Bonanza:

  • Fee structure. Bonanza’s fee structure is complex, so take some time to read the fine print before you sign up.
  • Limited reach. Bonanza’s marketplace lacks the size and reach of competitor marketplaces eBay and Amazon.
  • Limited payment options. It only offers PayPal for most plans. Add Stripe with higher tiers.

Bottom line

With no listing fees and plenty of product categories, there’s room to make money on Bonanza — if you’re willing to market your booth. Read up on Bonanza’s fee structure and try out the standard booth before you opt into its paid programs. And if you’re planning to sell on multiple sites, compare e-commerce platforms to find one that’s the right fit.

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