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Investing in hotel stocks

Shifting travel patterns have thrown this industry into flux — a potentially lucrative opportunity for investors.

Hotel stocks tend to perform well in bull markets but the recent COVID-19 pandemic put a major strain on the hotel industry and hospitality sector. As vaccines continue to roll out, investors have the opportunity to get in on hotel stocks as they begin their slow climb to recovery.

What are hotel stocks?

The hotel industry includes motels, hotels and other short-term lodging facilities that span the globe. Hotel investments typically fall into two categories: C-corporation hotels and hotel real estate investment trusts (REITS).

C-corporation hotels focus on the management and marketing of hotels rather than the real estate or physical structure. Hotel REITs are companies that own the real estate that hotels occupy. Hotel REITs generally focus on the management of real estate and the acquisition of more.

Hotel stocks and hotel REITs are listed on major exchanges. You can purchase individual shares of either. Both are part of the wider hospitality industry.

Why invest in hotel stocks?

Whether you’re traveling for business or pleasure, you’ll probably need a hotel. These can range from simple motels to high-end hotels and resorts.

Politicians and diplomats must travel the world to entertain their fans across the globe. So investors can see hotel stocks as lucrative investments over the longer term.

The movement of people and services is essential to any strong economy, which is why hotels tend to perform well in bull markets.

Risks of investing in hotels

The hotel industry is susceptible to changes in travel patterns and the performance of surrounding attractions. Changes here can lead to major volatility. And we saw this in action during the COVID-19 pandemic and its economic fallout.

As social distancing rules and travel restrictions were put into place to quell the virus, many people stopped traveling. Attractions that supported the hospitality sector and its influx of people came to a halt — and the industry suffered. The hotel occupancy rate in Europe in May 2020 was 13.3%: an 82.3% drop compared to the previous year.

The coronavirus pandemic demonstrated that hotel stocks are not immune to risk. As the vaccine rollout continues to ramp up around the globe, the forecast is bright for hotel stocks — but there’s no guaranteed timeline of how long this sector will take to fully recover.

Hotel stocks

If you’re interested in hotel stocks, you have plenty of options. Select a company to learn more about what they do and how their stock performs, including market capitalization, the price-to-earnings (P/E) ratio, price/earnings-to-growth (PEG) ratio and dividend yield. While this list includes a selection of the most well-known and popular stocks, it doesn't include every stock available.

What ETFs track the hotel category?

Invest in a bundle of stocks by purchasing exchange-traded funds (ETFs). ETFs are diversified baskets of stocks that typically track a specific index. The ones that invest in hotel stocks are also built with stocks from companies in the wider travel and leisure industry. This includes airline stocks and cruise line stocks.

Here are some examples of ETFs that invest in this sector:

  • U.S. Global Jets ETF (JETS)
  • Invesco Dynamic Leisure and Entertainment ETF (PEJ)
  • ETFMG Travel Tech ETF (AWAY)
  • VanEck Vectors Gaming ETF (BJK)

Compare trading platforms

Before you begin buying hotel stocks, you’ll need a brokerage account. These can vary across platforms based on fees, investment minimums, types of securities and more. Compare your options.

1 - 8 of 8
Name Product Asset types Stock trade fee Minimum deposit Signup bonus
SoFi Invest
Stocks, ETFs, Cryptocurrency
$0
$0
$10 - $100
when you open an account and place a first crypto trade of $50 - $5,000+
A free way to invest in most equities.
eToro
Stocks, ETFs, Cryptocurrency
$0
$10
8%-12% of your deposit
when you sign up and deposit at least $50. T&Cs apply.
Trade stocks in the app or online with $0 commissions. Not available in NY, NV, MN, TN, and HI.
Public
Stocks, ETFs, Cryptocurrency
$0
$0
Receive a free stock slice worth between $3–$300
when you sign up for an account and deposit at least $20.
Commission-free trading in stocks and ETFs with a social networking twist.
Tastyworks
Stocks, Options, ETFs, Cryptocurrency
$0
$0
$200 in US stocks
when you open and fund an account with min. $2,000 for 3+ mos.
Trade stocks, options, ETFs and futures on mobile or desktop with this advanced platform.
JPMorgan Self-Directed Investing
Stocks, Bonds, Options, Mutual funds, ETFs
$0
$0
$125 - $625
when you open and fund an account with $25,000 - $250,000+
INVESTMENT AND INSURANCE PRODUCTS ARE: NOT A DEPOSIT • NOT FDIC INSURED • NO BANK GUARANTEE • MAY LOSE VALUE
Robinhood
Stocks, Options, ETFs, Cryptocurrency
$0
$0
Get a free stock
when you successfully sign up and link your bank account.
Make unlimited commission-free trades, plus earn 3% interest on uninvested cash in your account with Robinhood Gold.
Ally Invest Self-Directed Trading
Stocks, Bonds, Options, Mutual funds, ETFs
$0
$0
$100
when you deposit or transfer $10,000–$24,900
500+ commission-free ETFs, some of the industry's lowest fees plus a cash bonus up to $3,000.
Tradier
Stocks, Options, ETFs
$0
$0
N/A
Customize your trade platform or build your own Deep tools, charts and screens Analyzers to help you study before you trade
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Compare up to 4 providers

*Signup bonus information updated weekly.

Disclaimer: The value of any investment can go up or down depending on news, trends and market conditions. We are not investment advisers, so do your own due diligence to understand the risks before you invest.

Bottom line

The hotel industry faced major challenges during the COVID-19 pandemic and for many months, the state of the industry looked bleak. But as vaccine rollout continues to gain momentum, the future looks promising for this sector. Investing now could result in profitability down the road. If you’re ready to invest, compare trading platforms.

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