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Longbridge Review

Headquartered in Singapore, this online trading platform is now available in Hong Kong.

Long Bridge HK Limited is founded by top FinTech experts in March 2019. It is a next-generation online brokerage service provider.

What does Longbridge do?

It is an online brokerage service provider that provides a trading platform. One of the selling points of Longbridge is it processes complex products’ data and simplifies it into easy-to-read graphs. It also tries to make professional analytical terms interesting so that anyone can learn to invest. In addition, it prides itself as a “social-driven online brokerage”. Its app offers live chat and social network, allowing customers to exchange investment information.

What products/tools does Longbridge support?

Products/ToolsSupported by Longbridge
US Stock
  • Yes
HK Stock
  • Yes
FOREX
  • No
ETFs
  • Yes
Funds
  • Yes
Warrants
  • Yes
CBBCs
  • Yes
Bonds
  • No
IPO
  • Yes
Options
  • Yes
Futures
  • No
CFD
  • No
Commodities
  • Yes
Cryptocurrencies
  • No

Features of Longbridge

  • Easy account opening: Fill in the mobile phone number on the website, and user can easily open an account within 1 minute.
  • Express deposit: Around the clock deposit withdrawal with eDDA, FPS and other methods
  • Margin service: Open margin account with 2.5-times leverage. Get more flexibility with margin financing support on Hong Kong stock IPOs (Support up to a maximum of 33 times).
  • Stocks from several markets available: You may trade, HK stock, US stock and US Options over the platform. Tradeable products over 32,000.
  • Longbridge Community: Longbridge provides a finance social platform “Longbridge Community”.
  • Analytic tools: Easy-to-use visualisation tools offering powerful analytics, across financial fundamentals, money flow, in-depth stock screening
  • 24-hour customer service: 24-hour customer service on trading days, one-to-one support from a personal account manager
  • Mobile and desktop: Users can download their mobile app and start investing. It also has a traditional web portal.
  • Pioneering and unique fundamental trading modules “Overview”: A comprehensive and graphic investment analysis tool that includes 9 modules: Company Encyclopaedia, Analyst Ratings, Investment Style, Supply Chain, Business Review, Finance Rating, Industry Data, Opinion Chart, and Valuation Analysis. This feature provides a complete logical reference for the novice investors, while providing a complete and detailed analytical tool for investors of other levels.
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The mobile app offers “overview” mode. It features trend, comprehensive analysis by analysists and more.

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Users can view charts in different preferred style, such as candlestick charts. They can also see live comments made by other “BRIDGErs”.

Source of image: Longbridge official website

Is Longbridge safe?

Longbridge HK Limited is regulated and licensed by The Securities and Futures Commission of Hong Kong, with Type 1, 4 and 9 regulated activities (CE number: BPX066).

Investors are covered by Investor Compensation Fund by Investor Compensation Company Limited (owned by HKSFC)* who suffer pecuniary losses as a result of default of a licensed intermediary or authorised financial institution in relation to exchange-traded products in Hong Kong. The upper limit of the compensation is HK$500,000.

As for data storage, Longbridge uses AWS cloud service* so its data is protected and secured to a certain extent. For example, all data flowing across the AWS global network that interconnects AWS’s datacenters and regions is automatically encrypted at the physical layer before it leaves their secured facilities.

*Source: Longbridge Facebook page (official)

Longbridge’s fees

For the regular plan, the structure is:

Commission + Platform Fee (payee: Longbridge).

Also please pay attention that you may also need to pay “Pass Through Fees” depending on the products/markets (e.g. HKEX also charges a Platform Fee, a Trading fee etc).

  • Hong Kong stock trading: 0.03% commission per order * transaction amount. Platform fee comprises a fixed fee + a tiered fee.
  • *US stock trading: 0.0049 per order with a minimum commission of US$0.99 per order. Platform fee comprises a fixed fee + a tiered fee.
  • Free: withdraw funds, deposit funds, transfer-in stocks.

*Opening an account during the promotion period, new users can enjoy commission-free trading in HK and US stocks for life. (Terms and conditions apply)

How to open an account?

If you decide to open an account, please click the green button of “Go to Site” at the top of the page and you will be re-directed to Longbridge’s website. Then fill in the basic information.

After filling in your mobile phone number and verifying it via SMS code, you will need to fill in the basic information and upload your HKID card (front and back) and proof of residential address. Finally, it is necessary to transfer at least HK$10,000/US$1,500 or send a cheque. This is to verify the user’s identity.

After successful verification, the account approval is expected to be granted within 1-2 working days.

Pros & Cons

Pros

  • “Newbie friendly” – The handy app offers easy-to-use interface, rich information and analysis, plus the exclusive “overview” feature offers comprehensive analysis of listed companies.
  • The social platform – Users can exchange trading information and ideas. It gives users a different investment experience.
  • Fast and simple registration – Account opening and identity verification can be done online
  • Lots of available products – Tradeable products on the app are more than 32,000.
  • Backed by major companies – The company is backed by and received strategical investment from numerous credible institutions such as Singapore-based PhillipCapital.
  • Numerous member perks – Upon one US stock trade every month, users can get free US market quotes. Other offers include high margin multiples for daily popular stocks and low interest rates. Lifetime commission-free for HK and US stocks trading etc.
  • Lightning order placement – The average order placement speed in the system is 28 milliseconds, and the fastest can be 10 milliseconds.

    Cons

    • Portfolio limitation – No hot products like crypto or FOREX. Offers mainly stock trading.
    • A young company – It’s a rather new company. It obtained SFC’s licences only on 01 December 2020.
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      Compare Share Trading Platforms in Hong Kong

      1 - 6 of 6
      Name Product Minimum commission for online transactions Online trading commission Tradable stocks
      Longbridge
      HK stocks: HK$3 + HK$15 platform fee
      US stocks: US$0.99 + US$1 platform fee
      HK stocks: 0.03%,
      US stocks: US$0.0049
      Hong Kong stocks, US stocks
      Ends on 31 August 2022: Welcome offer for new customers
      Open an account and make deposit to enjoy up to HK$1,400 rewards and a lifetime commission fee waiver for HK and US stocks. Also, enjoy up to HK$8,500 rewards by transferring shares to your Longbridge account. T&Cs apply.
      Valuable Capital
      HK stocks: HK$3 + HK$15 platform fee
      US stocks: US$0.99 + US$1 platform fee
      HK stocks: 0.03%,
      US stocks: US$0.0049
      Hong Kong stocks, US stocks
      Ends on 31 August 2022: Welcome offer for new customers
      Open an account online to enjoy the rewards: 1 share of Apple value up to HK$1,200, zero commissions for HK & US stock, and more. Furthermore, you can enjoy stock transfer-in reward of up to HK$6,000. T&Cs apply.
      Webull
      Webull
      HK stocks: HK$0 + HK$10 platform fee
      US stocks: US$0
      HK stocks: HK$0,
      US stocks: US$0
      Hong Kong, China stocks, US stocks
      Ends on 9 August 2022: Welcome offer for new customers
      Open an account to enjoy zero commissions for HK & US stocks. Get Tesla Share worth US$70 upon transaction completion. T&Cs apply.
      uSMART Securities
      HK: 0.03% + HK$12
      US: US$0 + US$1.88 platform fee
      HK: 0.03%
      US: US$0
      Hong Kong stocks, US stocks
      Ends on 31 October 2022: Welcome offer for new customers
      Enjoy lifetime $0 commission for US Stock and $0 plattform fee for HK stock. Complete the specified requirements within 30 days after successful registration to get 2 shares of Apple and online investment course coupon. T&Cs apply.
      Saxo Markets
      HK $18
      0.05%
      US, CA, DE, IE, UK, IT, DK, FI, SE, NL, BE, PT, FR, NO, CZ, CH, AT, PL, SA, AU, HK, MY, CN, SG, JP, GR, ES
      CFD Service. Your capital is at risk.
      Saxo Markets provides an online platform for trading stocks, shares, CFDs, and forex around the world
      Zacks Trade
      HK$120
      0.3%
      US, CA, MX, AUT, BEL, FR, DE, IT, NL, ES, NO, SE, UK, CH, HK, JP, SG, RU, AU
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      免責聲明: 此資訊不應被當作為我們對期貨,股票,ETF,差價合約,期權或任何特定供應商,服務或產品的推薦。此資訊不應被當為投資建議或被理解為提供任何形式的建議。期貨、股票、ETF和期權交易涉及重大損失風險,因此並不適合所有投資者。槓桿交易差價合約和外匯有更高的快速虧損風險。過往表現並非未來業績的指標。在進行任何交易之前,請考慮你自己個人的情況並先尋求意見。
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