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Buy now, pay later (BNPL) stats

Hong Kong ranks 9th for BNPL remorse.

Buy now, pay later (BNPL) services are having a moment right now but is the ease of making purchases a double-edged sword? Finder surveyed 32,771 Internet users across 23 countries and found that people from Hong Kong rank 9th for BNPL remorse, with 16% saying they’d made a buy now, pay later mistake. This is below the global average of 17% and ahead of countries like the Netherlands 15% and New Zealand (15%).

The most common Buy Now, Pay Later (BNPL) mistake in Hong Kong is buying something impulsively, with 9.1% saying they’d made an impulse purchase. The next most common BNPL mistakes are buying the more expensive option (2%) and paying a late fee (4.8%).

Men lead the way in BNPL mistakes in Hong Kong

Men (17.7%) are more likely than women (14.6%) to say that they’ve made a BNPL mistake.

In 2 out of the 5 BNPL mistake categories, women were more likely than men to say that they’d made a BNPL error, including:

  • buying the more expensive option (2.8%)
  • overextending their budget (1%)

As for those not using BNPL services, more women (20.5%) than men (15.2%) say they’ve never used a BNPL service.

People age 35-44 the most likely to have made a BNPL error

In Hong Kong, those aged 35-44 lead the way in making BNPL mistakes with 20% saying they’d had a purchase issue of some kind using instalment payment services. The next group most likely to have a BNPL mishap was those aged 25-34 (19.4%), followed by people aged 18-24 (18.4%).

Global BNPL mistake trends

The most common BNPL error was making impulse purchases, with 10% saying they'd made a buy now, pay later mistake saying they'd bought an item on a whim. This was at its highest in Vietnam, with 24% of those in Vietnam buying items on impulse, followed by Thailand (20%) and Sweden (14%).
Getting stuck with late fees was the next most common BNPL mistake, with around 4% saying they'd paid a penalty for not making a payment on time. Those surveyed in Malaysia were most likely to be slugged with buy now, pay later late fees at 9.1%, followed by India (9.08%) and Vietnam (8.7%).
Going overboard on spending was also a somewhat common problem for those who'd made BNPL mistakes, with 3% saying they'd overstretched their budget. Respondents in Vietnam were most susceptible to overspending, with 5% of respondents blowing their budgets. Not too far behind Vietnam is Thailand (5.4%) followed by Italy (5.1%).
Interestingly, 34.5% of people in Spain said they'd never used a BNPL service, closely followed by 32.3% of Mexicans and 26.3% of people in the US.

Men more likely to have BNPL remorse

Men are more likely to say they made a BNPL error than women, with an average of 18.3% of men saying they've made a BNPL mistake compared to 16.2% of women. In fact, in 14 out of the 21 countries surveyed men were more likely to say they'd made a BNPL mistake than women.
The highest percentage of men staying they had buyers remorse following a BNPL purchase was in Thailand at 41.5%. The highest percentage of women making buy now, pay later mistakes was in Vietnam, with 38.1%.
Image: Getty

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