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Black Friday Shopping Statistics 2021

36.5% of Hong Kong adults, or an estimated 2.3 million people, will shop the Black Friday sales this year.

We all love a good deal but it turns out that’s not the only reason why people are shopping sale events like Black Friday. Finder’s survey of Hong Kong adults reveals 16% of Hong Kong adults will because they’re bored. So why else are Hong Kong turning to the Black Friday sales? And equally – why are those choosing not to shop make that choice? Let’s unpack the stats.

Who is most likely to shop?

Hong Kong adults are planning to shop up a storm at Black Friday sales this year. In fact 36.5% of Hong Kong adults, or an estimated 2.3 million people, plan to make a purchase at the sales.

Men are more likely than women to partake in the shopping event, with 38.4% of men saying they plan to make a purchase. However, the reasons why they’re shopping differ greatly. More on that later.

Younger people in Hong Kong are the most likely to partake in the event, with 43% of those aged 35-44 saying they’re shopping the sales. At the other end of the spectrum, just 26.4% of those aged 45-54 say the same.

Why are Hong Kong adults shopping the sales?

We all have our reasons for shopping the big sales events, but it turns out that the most popular reason of all is simply because shoppers in Hong Kong are bored.

Men are more likely than women to be a ‘procrati-shopper’, with a whopping 20.2% of men planning to shop away their boredom at the sales, compared to just 12.9% of women. Meanwhile, men are also more likely to say that find the Black Friday sales are good value at 14.9% compared to 10.9% of women.

Why aren’t people in Hong Kong shopping the Black Friday sales?

It doesn’t take too much imagination to wonder why someone would want to buy an item for less. So why wouldn’t they?

Well, it turns out that 3.5% of Hong Kong adults think that retailers inflate prices before sales, making them want to opt-out of the sales altogether.

An additional 5.3% say the products they want aren’t discounted, while 3.6% say they have never heard of Black Friday.

Which country has the most Black Friday shoppers?

Black Friday can bring to mind hoards of American bargain-hunters breaking through the front doors of stores across the country. So, it’s unsurprising the US tops the list for the number of people searching Black Friday deals in 2021.

The US has the highest search interest in Black Friday, making up roughly 21% of search volume for the shopping holiday, according to our analysis of historical search data for four key terms related to the shopping holiday in 31 countries. (See our methodology for a breakdown of our analysis.) Search interest within the US in 2021 is also up compared to 2020, jumping roughly 7%.

Germany takes silver for search interest in Black Friday, making up about 13% of the search interest in those 31 countries. And interest is way up in Germany, jumping roughly 18% year-on-year.

Taking the final spot on the podium is Brazil, which makes up around 11% of the search volume. Search interest in Brazil saw modest gains in 2021 of roughly 4%.

Chile may have only ranked 22nd in terms of search volume but saw the largest year-on-year gain in search interest (41%), whereas interest in Italy went the other way, with a precipitous drop of roughly 74%.

View the 31 countries searching for Black Friday in our map below, or use the table in the tab to see where your country ended up over the last three years:

Image: Getty

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