Hello Kitty teams up with O’Neill to create girls’ beachwear range

Posted: 14 April 2018 9:06 am

The iconic Japanese cartoon character hits the beach with the surf wear giant.

Hello Kitty has joined forces with surf wear giant O’Neill and created a playful new beachwear range for girls.

The Japanese character, owned by Sanrio, and the lifestyle brand have designed a collection that features swimwear and accessories.

The range launched this week and is available at Oneill.com, Sanrio.com and select Sanrio stores and will be available in online and in stores at Nordstrom early in May.

The cute collection is inspired by vintage aloha motifs and pastel colors and includes swimsuits and tank tops all featuring the iconic Hello Kitty character.

Dubbed “O’Neill X Hello Kitty”, the also offers a cover-up, T-shirt and a tote bag that turns into a beach towel. Prices start from $18 for a baseball cap and beach hat to $59.50 for the tote bag.

To celebrate the launch, O’Neill and Sanrio will launch events throughout the summer including family activities, giveaways and a chance to win a limited-edition O’Neill x Hello Kitty surfboard, as well as appearances and photo opps with Hello Kitty herself.

And the companies are also planning a Fall collection that will debut next month.

The collection is the first collaboration between the two brands, but the latest in a long line of big-name partnerships for Hello Kitty.

In February, the brand teamed up with sportswear giant Puma for a seven-piece women’s wear collection of ready-to-wear pieces and accessories.

And in October 2017, Hello Kitty launched a 40-piece capsule with fast-fashion giant Asos.

Hello Kitty and O’Neill are not the first big names to team up for this summer’s beach fashions.

In February, activewear and lingerie brand LIVELY joined forces with fun- and friendship-focused lifestyle brand ban.do. for a swimwear collection.

Check out promo and discount codes for O’Neill for this month here.

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Picture: Hello Kitty/O’Neill

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