Is Gucci L’Obscur mascara worth it? Recap of first impressions + reviews

Posted: 9 March 2020 12:31 pm

Mascara L'Obscur, black eye makeup

The first ever from the luxury brand features a flexible, vertical-to-horizontal brush for lift, definition and separation.

Although Gucci is a fixture in the beauty sphere with its supermodel-friendly face gloss, fragrances and satin lipsticks, L’Obscur marks the first mascara release from the brand. Available online for $35 from retailers like Sephora, Gucci and Saks Fifth Avenue, L’Obscur is a buildable, black mascara with few online reviews and first impressions right now.

We’ve compiled the early reviews out there on and YouTube so you can decide if it’s worth picking up on your next shopping trip.

About Gucci L’Obscur mascara

According to Gucci, L’Obscur has the following features:

  • Flexible elastomer brush. Hold vertically to catch the tiniest lashes in the corner of your eye, or hold horizontally to fan out lashes with the soft comb.
  • Long-wearing. Rich, creamy formula is designed to last up to 12 hours.
  • Meant for curl and lift. The formula and brush work together to separate and define lashes.
  • Luxe packaging. The rose-pink tube features the iconic gold Gucci logo.

mascara lobscur black

Gucci also posted a couple of stylized — and cheeky — tutorials of how to use the mascara for a classic and bold look, respectively:

Recap of reviews

Most reviewers agreed Gucci L’Obscur gave a natural look — “your lashes but better,” as YouTuber MagdalineJanet put it. Although MagdalineJanet gave an overall favorable review of the mascara, she noted the results looked similar to cheaper alternative Maybelline Lash Lift mascara. And she said for the price, she was looking for more “oomph” on her fine lashes.

“This doesn’t give a large amount of volume, but it gives a very elegant length,” one reviewer on wrote.

Some reviewers noted they liked the rubber brush.

“Buildable and lengthens my lashes. Picks up even my smallest lashes!” another reviewer wrote.

Based on early reviews, this mascara may be for you if you’re looking for a natural look and subtle lift and length — but not a heavy false lash effect.

See MagdalineJanet’s review and comparison to Maybelline here:

Picture: Gucci

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