Get a first look at Fenty Beauty’s Full Frontal Mascara

Posted: 10 January 2020 4:37 pm

Instagram Fenty Mascara

Fenty Beauty fans that flock to the brand’s shade-inclusive foundations and luminizers that give an extra glow will have one more product to sing about next week. Robyn Rihanna Fenty’s namesake beauty brand is releasing its Full Frontal Volume, Lift & Curl Mascara on January 16 — the brand’s first-ever mascara.

Fenty Beauty says its “flat-to-fat” dual-sided brush is the secret to achieving Rihanna’s full lash look — the fat side deposits maximum product for volume while the flat side defines and curls lashes. Rotating the wand gives a full, fanned-out lash effect, according to the brand.

A quick look at Full Frontal

Some fast lash facts, according to Fenty Beauty:

  • Water-resistant formula comes in true black shade “Cuz I’m Black”
  • Cruelty-free
  • Designed to deliver volume, length, lift and curl
  • Brush has a pointed tip for coating every last lash
  • Tested by Rihanna herself

On its Instagram, the brand reposted several sneak peeks of the mascara worn by beauty bloggers, plus a video highlighting the brush.

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A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on

Rihanna also posted a shot to her personal account, upping the hype for the mascara.

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Full Frontal mascara will retail for $24 starting January 16 at, and Sephora online and in stores.

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