Franchise Lenders review March 2021: Pros & cons |
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Franchise Lenders review

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12 unique financing options — including SBA loans — for new and established franchises.

Bottom line. Franchise Lenders works with potential and current franchise owners to help them find the right financing option. But despite giving relative interest rates and terms for its loans, it isn’t upfront about the cost of using its brokerage service.


Min. Amount


Max. Amount


Product NameFranchise Lenders
Min. Amount$10,000
Max. Amount$5,000,000
Loan Term24 to 120 months
Min. Credit Score650
APRVaries by product


  • Works with franchises and independent businesses
  • Wide variety of loan options
  • Upfront about most potential costs and terms


  • No online application
  • No customer reviews
  • Customer service leads to parent company

Expert review

Kellye Guinan

Review by

Kellye Guinan is a writer and editor with Finder and has years of experience in academic writing and research. Between her passion for books and her love of language, she works on creating stories and volunteering her time on worthy causes. She lives in the woods and likes to find new bug friends in between reading just a little too much nonfiction.

Expert review

Franchise Lenders is a brokerage under Diamond Financial Services that provides businesses with loan packaging and information services — for an often undisclosed success fee. It may be a good option if you’re struggling to find financing, and new and established franchises may have success funding their ventures. Very few of its options require more than fair credit, and you may even be able to find funding for an independent startup through its services.

However, there isn’t much information available about what exactly it does or which lenders it works with. There’s only one point of contact for the service, and you won’t have the ability to quickly submit an application online. And unlike a connection service, you may need to pay a fee for working with Franchise Lenders.

It may be worth it to compare more business loan options to see how Franchise Lenders stacks up to the competition.

Franchise Lenders rates, fees and terms

Franchise Lenders offers a wide range of loan options, so your exact interest rates — including potential fees — will depend on the loan your business chooses. As a broker, Franchise Lenders may require you to pay a success fee for packaging your loan and getting it funded.

SBA 7(a)

Prime rate + 2.75%

$150,000 to $5 million

Up to 120 months

SBA Express

6% to 8%

$25,000 to $150,000

Up to 120 months

Conventional Franbank term loan

4.5% to 7.5%

$1 million to $10 million

84 to 120 months

Commercial real estate loans

4% to 7%

$150,000 to $10 million

Not stated

Unsecured business line of credit (UBLOC)

10% to 16% after promotional period

$20,000 to $150,000


Consumer business loan

7% to 12%

$25,000 to $300,000

36, 60 or 84 months

Equipment Leasing

Not stated

Up to 100% of equipment's value

12 to 60 months

100% franchise remodel financing

Not stated

$20,000 to $500,000

24 to 60 months

LeverageLine for Securities Owners

Discounted base + 30-day LIBOR

Up to 95% loan-to-value

Not stated

Diamond Retirement Funding

Not stated

$40,000 to $1 million

12 to 60 months

Business acquisition loans

10% to 16%

$150,000 to $10 million

Not stated

Franchise revenue loans

Not stated

$10,000 to $1 million

Not stated

How Franchise Lenders compares to other lenders

For more ways to fund your franchise, select your loan amount, revenue, time in business and credit score. Then choose Show loans.

Data updated regularly
Name Product Filter Values Loan amount APR Requirements

Fora Financial business loans

Fora Financial business loans
$5,000 – $500,000
6+ months in business, $12,000+ monthly revenue, no open bankruptcies
Get qualified for funding in minutes for up to $500,000 without affecting your credit score. Great for SBA loan applicants.

ROK Financial business loans

ROK Financial business loans
$10,000 – $5,000,000
Starting at 6%
Eligibility criteria 3+ months in business, $15,000+ in monthly gross sales or $180,000+ in annual sales
A connection service for all types of businesses — even startups.

OnDeck small business loans
Finder Rating: 4.7 / 5: ★★★★★

OnDeck small business loans
$5,000 – $250,000
As low as 11.89%
600+ personal credit score, 1 year in business, $100,000+ annual revenue
A leading online business lender offering flexible financing at competitive fixed rates.

Lendio business loans
Finder Rating: 4.75 / 5: ★★★★★

Lendio business loans
$500 – $5,000,000
Starting at 6%
Operate business in US or Canada, have a business bank account, 560+ personal credit score
Submit one simple application to potentially get offers from a network of over 300 legit business lenders.

Rapid Finance small business loans
Finder Rating: 3.74 / 5: ★★★★★

Rapid Finance small business loans
$5,000 – $1,000,000
Fee based
Steady flow of credit card sales, bad credit OK

Compare up to 4 providers

Franchise Lenders reviews and complaints

BBB accredited No
BBB rating NR
Customer reviews verified as of 15 January 2021

Franchise Lenders doesn't have its own Trustpilot or Better Business Bureau pages — and neither does its parent company, Diamond Financial. Unfortunately, this makes it difficult to determine how effective its financing terms are for your franchise and how well its team handles issues or complaints.

How to qualify

Because Franchise Lenders offers a wide variety of loan options, the exact eligibility criteria you and your business need to meet will vary. For many of its loan options, you will need a personal credit score of 650 to 680 — although some options, like the Rollover for Business Startups (ROBS), don't require a minimum credit score. You may also need to meet a minimum income or revenue requirement, or have a certain amount of equity in the company, to qualify.

How the application works

Franchise Lenders doesn't have an online application. To get prequalified, you'll need to submit some basic personal information through its online form. To begin filling out its application, you can download a PDF from Franchise Lenders and submit it through its online portal.

Each loan option has a unique application and may not include the full list of documents you need, so reach out to Franchise Lending if you have any questions about the application process.

What sets it apart

Franchise Lenders is a broker, not a lender, so it can help you find the financing your franchise needs to handle working capital, renovation or equipment needs. But it doesn't post all of its services or fees — which means you'll want to get all the costs listed up front before you use its service.

For even more options, read our guide to business loans to find out what financing could take your franchise to the next level.

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