Forget Black Friday: Wayfair creates its own holiday

Posted: 23 April 2018 10:55 am

Can’t wait until November for Black Friday-level savings? Online home store Wayfair says you shouldn’t have to.

It makes sense that Black Friday is the biggest shopping day in America, but some industries fare better than others on the savings-crazed day. The sales team at Wayfair, an online furniture and decor superstore, is thinking outside the box to increase sales on a new day.

Instead of simply running a sale or promotion, the company is creating its very own holiday, Way Day. The clever play on May Day will be celebrated for the first time on April 25.

In a press release, Wayfair called Way Day a retail holiday for the home. “Wayfair has always been dedicated to delivering its customers a tremendous selection of home goods and home improvement products at great value,” Wayfair Chief Merchandising Officer Steve Oblak said. “However, with the launch of Way Day, we’re offering the steepest savings possible at a time of year that makes the most sense.”

The company feels that its customers benefit more from savings in the spring than around Black Friday, when companies typically slash their prices.

On the day of the sale, shoppers will be able to check out the deals from their computers or from the Wayfair app on their phones. New flash sales will be released every six hours, so bargain hunters will have to stay on their toes to score the best savings.

You can expect to see great prices on outdoor patio furniture, including fire pits, hammocks and grills. You’ll also save on bedding, rugs, mattresses and more.

Creating the holiday is a move that’s likely to benefit Wayfair as much as its consumers, since many Americans will receive their tax refunds before Way Day. For some families, this means having significantly more flexible cash to spend on things like new furniture.

Even for Americans who haven’t yet received their tax refunds, tax season is expected to fuel a wave of credit card spending as families anticipate receiving their refund checks. Whether you’ve gotten your refund back or not, if you’re looking for anything for your home, don’t miss the Way Day savings on Wednesday, April 25.

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