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Fisher-Price toys review

The place for everything your kids could need or want — from sleepwear to bath gear, educational toys to ride-on cars.

What is Fisher-Price?

Founded in 1930, Fisher-Price is an online and in-store toymaker that sells toys, gear and even vehicles to get the fun rolling into creative play for your newborn, baby, toddler or big kid. It sells items on its site, through third parties like and or in stores like Walmart, Target, Toys R Us, Kmart, Barnes & Noble and Kohls. Browse through a massive selection of stuffed animals, educational toys, quality dolls, playsets and more.

What can I buy at Fisher-Price?

Fisher-Price organizes its products by age, brand and category.

  • Baby gear. Fisher-Price sells all things baby — nightlights, mobiles, soothers and infant play gyms.
  • Ride-on toys. Let your adventurous older kids explore the world with sit, scoot and ride options.
  • Educational toys. Find the perfect toy for your kid — from dolls to rainbow xylophones to plastic building blocks to learning games.
  • Apparel and bedroom items. Look no further for that cute supima hat for baby, Thomas the Tank Engine blanket for toddler, bedroom set for big kid and more.

What sets Fisher-Price apart from other brands?

If you’re a parent, you won’t need to run store to store to find the right toy for your kid or loved ones. Fisher-Price’s wide selection of infant gear, children’s wear, educational toys and more are easy to buy online or in stores. And items are backed by a nearly 90-year reputation for high-quality products.

Bottom line

If you’re searching for safe, reliable and easy-to-buy toys, is a good place to start.

Frequently asked questions

Pros and cons


  • Reputable and safe. Founded in 1930, Fisher-Price is a huge corporation that faces a lot of regulation to keep its toys safe and sound for children’s use.
  • Wide (and easy-to-find) selection. Well organized, its site can help you select from hundreds of products for a wide range of ages.
  • Online community. Fisher-Price’s site offers more than just shopping — including valuable info for new parents on what to expect from their children at their stages of growth.


  • Can be expensive. Quality items can come with expensive price tags, depending on what you’re looking for.
  • Limited “green” options. Many newer brands offer a limited stock of longer-use toys that aren’t made of so much plastic.

Shipping, payment and refunds

Shipping and delivery currently ships items to the US, Canada and the UK.

Shipping methodShipping timeShipping cost
Standard2–5 business days$9.95
2-Day Rush2 business days$24.95
Next Day RushFollowing business day$29.95
International (rush shipping not available outside the US)Varies by order
  • $60 flat fee for orders of up to $170.
  • 35% of the order’s value for orders of $170 or more.

Payment accepts most major credit cards, including Visa, Mastercard and American Express, and PayPal.


If you’re unsatisfied for any reason, return your item within 30 days for an immediate exchange or refund. Allow for shipping and processing time. Most items are returnable, though those that aren’t are clearly marked at the time of purchase.

Items must be returned in good condition, in original boxes (whenever possible) and with all paperwork, parts and accessories received at shipment.

To return your item:

1. Complete and print a return form online.
2. Print a shipping label.
3. Return your item to:

Returns Department
8300 Fairway Place
Middleton, WI 53562

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