Fashion meets pop culture in latest collaboration from Bloomingdale’s
The Bloomingdale’s x Nintendo collection sees 90s nostalgia take center stage for spring.
The 1990s are no doubt making a comeback in the fashion world, and the latest to celebrate this trend is Bloomingdale’s.
Next month, the iconic department store will launch the fruits of its collaboration with entertainment giant Nintendo for the ultimate collection of fun and on-trend items for men, women and the home.
Bloomingdale’s x Nintendo “Let’s Play” collection will feature exclusive clothing, accessories and homeware adorned with characters from Nintendo’s best-loved Super Mario games.
Whether it’s a low-key nod or a loud and proud shout-out to your favorite Nintendo hero, there will be plenty of fun and far-from-subtle items to choose from in the collection, ranging from shorts, T-shirts and hoodies to shoes, caps and bags.
The collection boasts a stellar group of designers, such as Marc Jacobs and Tommy Hilfiger, and brands including Herschel, Gitman Vintage, Onia, Sovereign Code, Original Penguin, Barneys Cool and Bricktown.
S’well water bottles, Funboy inflatable tubes and Sunnylife ping-pong paddles will also feature in the merchandise up for grabs in March.
While the Nintendo-inspired fashion and limited-edition items will be available online and in select stores, other in-store events will be taking place to generate some of the gaming fun.
Let’s Play pop-up shops featuring gaming stations will be set up with classic Nintendo games for customers eager to take a break from all that shopping.
The launch is set for March 10 – or, as the insiders are calling it, “Mario Day” – see what they did there with Mar10?
Are you ready to get in line to grab your items from the collection next month? Get the insider knowledge from this iconic department store by checking out our guide to Bloomingdale’s promotions.
Other collaborations making the news include clothing from Lil Wayne x Neiman Marcus and the new LIVELY x ban.do swimwear collab.