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Facet Wealth Financial Planning review

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Pay flat fees based on your needs, not your investments.

Facet Wealth Financial Planning’s dedicated CFPs hope to make investing more accessible by providing personalized financial planning and investment strategies regardless of your net worth. However, there are no branch locations, so you won’t be able to meet your adviser in person.

  • Consider Facet Wealth if you’re looking for personalized advice and 1:1 meetings with a certified financial planner.
  • Look elsewhere if you prefer to manage your investments independently.


Minimum deposit to open


Available asset typesStocks
Mutual funds
Option trade fee$0

How does Facet Wealth approach investing?

This provider uses a personalized approach to help customers work toward their financial goals. Its strategy can be broken down into four steps:

  1. Introduction. Visit the Facet Wealth website to schedule a 30 minute introductory call.
  2. Sign up. Provide your income information, assets, risk tolerance, financial goals and other details.
  3. Match. Facet Wealth will match you with a dedicated certified financial planner (CFP).
  4. Plan. Your CFP helps you develop a plan to reach your financial goals.
  5. Manage. Your adviser provides ongoing management of your investments and assets and offers advice when you need it.

What should I expect when meeting with my financial planner?

After your introductory call, Facet will match you with one of its CFPs. Before your first meeting, you’ll receive an introductory packet and login credentials to Facet’s online questionnaire. Your Facet CFP will use the information you provide to tailor your planning experience.

Meetings with your CFP can be held in the daytime or evening and are conducted by phone or videoconferencing — whichever you prefer. Facet suggests that during the first year, their clients tend to meet more frequently with their adviser, but that there’s no predetermined number of required meetings. You’re free to meet with your adviser as frequently or infrequently as you’d like.

Facet Wealth Financial Planning fees

Facet Wealth charges flat fees for its services, which range from $480 to $5,000 a year. This allows you to tailor your experience to your needs and budget. There are seven levels that increase in price and services rendered:

Service$480 a year$800 a year$1,600 a year$2,400 a year$3,000 a year$4,000 a year$5,000 a year
Dedicated CFP
Wealth planning blueprint
Portfolio design
Lifestyle, cashflow, expense planning
Debt management
Investment management
Retirement, education planning
Tax planning
Estate planning
Retirement income and distribution
Trust and legacy planning
Small business planning

What are the benefits of Facet Wealth Financial Planning?

Financial planning services have been around for a long time, but here’s what sets Facet Wealth apart from the rest:

  • Dedicated advisers. You’ll be matched with a dedicated CFP that will help you plan and manage your assets and provide assistance whenever you need it.
  • Transparency. Facet Wealth is clear about how much it charges on its website.
  • Mobile access. Manage your money and meet with advisers with its online platform.
  • Flat fees. You won’t be charged based on how much you have under management or your investment earnings.
  • Quarterly donations. Facet Wealth has pledged to donate 100% of any commissions made from insurance sales to a Baltimore-based financial literacy program that helps children build financial literacy skills.

What to watch out for

Despite its unique online platform and flat fees, Facet Wealth still has a few drawbacks to watch out for:

  • Limited track record. This provider has only been around since 2016 and has less than $50 million under management.
  • No branches. While you can get in touch with your CFP whenever you need assistance, there are no branches and you won’t be able to meet your adviser in person.

Compare with other financial advisers

Name Product Minimum deposit to open Available asset types Pros
Mutual funds
  • Low expense ratio
  • Investor-owned company
  • Wide variety of investment options
A Vanguard Brokerage account provides several long-term options, but offers no tools for high volume and dynamic traders.
Facet Wealth Financial Planning
Mutual funds
  • Affordable, flat fee
  • Transparent and simple
  • A dedicated Facet Certified Financial Planner Professional
Facet Wealth flat fee model allows them to deliver an affordable Facet Financial Life Plan and create greater access for families that are just starting—or with assets in retirement plans
SmartAsset Financial
  • Easy booking
  • Online access
  • Vetted advisers
Answer a few questions and get matched with advisors based on your needs.
Fidelity Investments
Mutual funds
  • Planning and advice
  • Straightforward pricing
  • Robust investing tools
Get easy-to-use tools and the latest professional insights from a team of specialists.
Northwestern Mutual Financial Planning
Mutual funds
  • Flexible accounts
  • Hands-off investing
  • Dedicated advisers
Your personalized financial plan will help you find out how much you’ll need every month in retirement, what type of insurance you need to protect your family and realistic ways to save and invest.

Compare up to 4 providers

Facet Wealth Financial Planning reviews and complaints

Facet Wealth was established in 2016, so there isn’t a lot of information or customer reviews online. It has no established presence on Trustpilot and its Better Business Bureau page has just one complaint — an investor seeking a fee refund after closing their account.

The good news is that Facet Wealth has no Consumer Financial Protection Bureau complaints and it’s registered with the SEC.

According to, a website that rates financial advisers based on over 300,000 data points from the SEC and FINRA, the company holds a trust score of 82%.

How do I get started?

Facet Wealth requires a phone call to apply for financial planning, but you can get started online:

1. Visit the Facet Wealth website and click Get Started.
2. Select a date to schedule a phone call.
3. An adviser will reach out to get to know you.
4. You’ll be matched with a CFP who will complete a free financial review.
5. If you’re satisfied with the service, your CFP will walk you through the application process.
6. Provide all requested information and submit your application.
Facet Wealth Financial Planning application process

Required information

To open an account with Facet Wealth, you’ll need to provide the following information:

  • Name, date of birth and address
  • Contact information such as email and phone number
  • Social Security number
  • Employment information
  • State-issued identification

To create an accurate financial strategy, you may be asked for more details such as:

  • Risk tolerance
  • Investment goals
  • Debt statements
  • Balance sheet of current assets


You’ll need to meet a few eligibility requirements before you can open an account:

  • 18 years old
  • US resident
  • State-issued ID
  • Social Security number

Bottom line

Facet Wealth’s transparent, flat-fee schedule means there are no surprises when it comes time to pay your adviser. However, it’s only been in business since 2016, so if you’re looking for a more established financial planner, compare other financial planning options to see what else is out there.

Frequently asked questions

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