Behind the scenes with Dixie and Charli D’Amelio’s Hollister collab

Posted: 10 September 2020 3:18 pm

Cozy fleece hoodies and sculpting denim will heat up your own dance moves this fall.

If you’ve ever casually perused TikTok — or you have a teenager who uses the app — you’ve likely seen or heard of Charli D’Amelio. And her star is only rising with her new collaboration with teen clothing brand Hollister Co.

Charli D’Amelio co-created a hoodie with Hollister, according to a behind-the-scenes video posted to the dancer’s YouTube channel. Her older sister, Dixie D’Amelio, who also performs on TikTok to nearly 38 million followers, created a hoodie with the SoCal brand as well. Charli D’Amelio explains in the video that the limited-edition designs were created virtually over video chat with Hollister’s design team.

“As you can tell, I love pink, so this was the perfect color for me,” D’Amelio said as she modeled her drawstring hoodie adorned with patterns like butterflies and peace signs. “But let’s also talk about how comfortable it is. It’s the perfect, perfect, perfect sleep-slash-wear-out sweatshirt that’s so versatile you can literally wear it with anything.”

Dixie D’Amelio’s hoodie comes in white and gray tie-dye with 2001 — her birth year — emblazoned on the front and a dragon pattern snaking down the sleeves.

Charli D’Amelio usually sports athleisure wear like oversized, cropped hoodies, leggings and jeans in her TikTok videos, making Hollister’s laid-back, casual aesthetic a perfect collaborative match. Aside from designing hoodies, the D’Amelios also worked with Hollister to adjust its denim fits.

What to buy from the Charli and Dixie Edit

You can find both girls’ hoodies at Hollister — currently buy one, get one for 50% off. In addition to the pastel sweatshirts, look for the “Charli & Dixie D’Amelio Approved HCO Quality Assurance” stamp on Hollister jeans for pairs tested and worn by the sisters. All Charli and Dixie D’Amelio apparel is currently on BOGO.

Which Hollister jeans were tested by Charli and Dixie D’Amelio?

Aside from designing a hoodie, the D’Amelio sisters also worked with Hollister on developing its jeans for fit, stretch and style. Just look for “Charli & Dixie D’Amelio Approved HCO Quality Assurance” on the product image for pairs handpicked by the girls. The jeans, which come in high- and ultra-high-rise varieties, include:

  • High-Rise Super Skinny
  • High-Rise Jean Leggings
  • High-Rise Vintage Straight
  • Ultra High-Rise Mom Jeans

Who are Charli and Dixie D’Amelio?

Charli D’Amelio is the most followed account on TikTok. The 16-year-old dancer rose to fame when she began posting videos of herself performing short hip-hop routines in June 2019.

A dancer for 13 years, D’Amelio’s simplistic routines and upbeat persona landed her on practically every TikTok user’s home feed, in an algorithmic success that’s eluded even D’Amelio herself — at one point, her TikTok bio read, “don’t worry I don’t get the hype either.”

Almost overnight, D’Amelio amassed millions of followers and became synonymous with the Gen Z-favored mobile video app. She currently has just shy of 86 million followers and has uploaded over 1,400 videos to her account. She has since starred in a Super Bowl commercial and danced with J.Lo.

Dixie D’Amelio has followed a similar path, uploading comedy skits and lip-syncing videos to TikTok. The 19-year-old singer released her first single, “Be Happy,” in June and appeared on the Brat TV series Attaway General.

Photo: Supplied

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